Analysts
at Ken Research in their latest publication “India Beer Market Outlook to 2023 - By Beer Type (Strong, Mild and
Craft Beer), By Region (North, South, West and East), By Gender (Male and
Female) and By Distribution (State/Government Corporations, Distributors and
Retailers)” believe
that with a relatively younger population and rising income levels, India observed
an increase in acceptance of beer as a lifestyle product. Growth in the sector
has also been fuelled by the increasing social acceptability of mild alcohol
consumption among youth in the country. The market is expected to register
positive CAGR of 5.7% in terms of revenue during the forecasted
period FY’2018-FY’2023E.
Increasing
disposable income and availability of varied brands and product variants have
pushed the growth of India Beer Market.The growth in consumption of beer is
driven by youth population and the consumers who consider beer a trendy drink,
as compared with other traditional spirits. There is also a significant demand
for premium imported beer in the urban markets. Companies in this industry compete on the basis of product
taste, product availability and their quality. Manufacturers also invest in
expanding their distribution network by establishing strong distributor/retailer
network.
Distribution: As beer is strictly regulated by state authorities and there are multiple regulations, it becomes complex in terms of distribution and logistics with presence of multiple counterparties as each state acts as a different entity, thereby limiting economies of scale in the market.
Distribution: As beer is strictly regulated by state authorities and there are multiple regulations, it becomes complex in terms of distribution and logistics with presence of multiple counterparties as each state acts as a different entity, thereby limiting economies of scale in the market.
Growth Potential: Indian beer industry is heating up with a lot of
foreign players entering the Indian market. The technological knowhow and
expertise will also enter the Indian market with an increase in competition. Growth
in premium modern trade and on-premise outlets in metropolitan cities increased
the range of product availability and improved the retail environment.Attitude
towards alcohol are evolving, particularly among young urban-dwellers who are
gaining an appetite for beer compared to liquor. Many people now prefer to
consume beer owing to lower alcohol content and availability of varied product.
Brewpubs are attracting Indians away from industrial bottled beers. High end
hotels and restaurants are keen to bring craft beer into their product
portfolio. These establishments are keen to bring “The Beer on Tap“ concept
back to serve their customers different styles of international quality
delicious craft brews.
Key
Segments Covered:
By Beer Type:
·
Strong Beer
·
Mild Beer
·
Craft Beer
By
Region (Demand):
·
North
·
South
·
West
·
East
By
Gender (Consumer Profile):
·
Male
·
Female
By
Distribution Channel:
·
State/Government Corporation
·
Distributors
·
Retailers
Key
Target Audience:
·
Beer Manufacturing Companies
·
Spirit Manufacturing Companies
·
Industry Associations
·
Government and Regulatory Authority
·
Investors and VC’s
Time
Period Captured in the Report:
·
Historical
Period –
FY’2013-FY’2018
·
Forecast
Period – FY’2018-FY2023E
(FY
refers to fiscal year ending 31st March of every year; E refers to
Estimated Numbers)
Companies Covered:
·
United Breweries Ltd.
·
Anheuser-Busch InBev
·
Carlsberg India Pvt. Ltd
·
Mohan Meakin Limited
·
B9 Beverages Pvt. Ltd
·
Other Prominent Craft Beer Manufacturers in
India
Key Topics Covered in the Report
·
Executive Summary
·
Research Methodology
·
India Beer Market Overview and Genesis
·
India Beer Market Size, FY’2013-FY’2018
·
India Beer Market Segmentation, FY’2018
·
Snapshot on Craft Beer Market in India
·
Trends and Developments in India Beer Market
·
Issues and Challenges in India Beer Market
·
Competitive Landscape in India Beer Market
·
Company Profiles of Major Players in India Beer
Market
·
India Beer Market Future Outlook and
Projections, FY’2018-FY’2023E
·
Analyst Recommendation in India Beer Market
To
know more, click on the link below:
Related
Reports :
Contact
Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
