According to the report analysis “Branded School Uniform Market in
India 2011” some of the major companies that are
currently working in the branded school uniform market in India are Daga
Brothers, EmmEmm Group, Goyal Trading Ltd., Rishika Enterprises, Nitin
Enterprise, D. B. N. Dresses, JaBs, Gini and Jony Ltd., Youniform, Dhananjai
Apparels Pvt. Ltd., Mafatlal Industries Pvt. Ltd., Rainbow Uniforms, School
Uniform Centre, S. Kumara Unitexx, S. Kumars Nationwide Ltd.These key players
are progressively more focusing on offering well-established products,producing
strong brand names and exhibit long-term reliability. The vendors in branded
school uniform market are increasingly competing against each other, which are
based on factors such as features, price and product quality. The market has
been dominated by local and unorganized players. Unorganized players are liable
to benefit from a much higher revenue margin as evaluated to their organized
counterparts.
In a particular school, students
wear special clothes, called school uniform. It is British tradition. It builds
up a sense of unity. It is intended in a conservative style. It supports
motivation and discipline. School uniform is used in both public and private
school. These are both an informal and a formal.
The classification of branded
school uniform is done on the basis demand in the market such as suits, dress,
shoes and others. With the different classification and usage of this the
demand is growing more in the current scenario. In addition, the applications
are split in the market as per on the basis of the demand for the branded
school uniform include primary school, middle or senior high school, colleges,
public services and others.
Use of uniform system have some of
the key advantages which include evenness, reducing sluggishness, increasing
chance of staying in school, heightened school pride, increase a sense of
belonging & enhancing the learning environment, creating a sense of safety,
improve attendance, exclusion of gang clothing and reducing operating cost etc.
However uniform system adds financial burden for poor families, reduces individual
identity and wasteful after graduation.
The market of branded school
uniform is mainly driven by growing private school market. Increasing in an
organized retail & inferior quality unbranded material and government
initiatives are increasing significantly which led to the growth of the market.
State government provides school uniform to rural areas’ students. Apart of the
advantages some of the challenges include huge unorganized market and
escalating input costs etc. Moreover the uniform market registering some new
trends such as use of sophisticated technology, retail giants introducing school
uniform brands and tie ups with schools and institutions.
In the future, it is expected that
new entrants will come in the forecast period will provide the financial
support to the market for more advancement in the technology and to increase
the effectiveness of the school uniform. For increasing the market potential of
the product the key players are making effective strategies and targeting the
effective users of the school uniform. With all the effective strategies and
development in the technology for manufacturing the uniform and is expected to
grow in the coming years during the forecast period.
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