Penetration of Water Purifiers is really low in
India. Only 8.7% of the population is using Electronic Water Purifiers. This
presents huge growth opportunities in the market as wide population is
available for penetration.
New consumer
appliance companies are entering the market as the market attractiveness is
increasing. Notable players such as BlueStar,
Havells and international companies such as Cukcoo Electronics have recently entered the market.
Government is coming
up with plans to conserve water. The National Green Tribunal directed
Environmental Ministry to issue regulations to ban the sale of RO water purifiers in areas having TDS level lower than
500 PPM level.
Rural Focus will Lead the Future
Growth: More than 60% of the Indian households are based in rural areas. As the
income level is increasing and these areas are electrified, next wave of demand
will be coming from these areas. The companies need to focus on establishing
their presence in the rural areas by developing strategic partnership for
retail distribution and after sales service.
Technology Integration: The
companies are focusing on introducing products with various technological
integrations such as IoT based water purifier, Wifi integrated purifiers,
Purifiers with Smart Sensors in order to increase the product value in the
urban areas. Many companies are also coming up Zero Water Wastage water
purifiers in order to increase the customer convenience and reduce the water
wastage caused in purification especially in RO water purifiers.
Government Initiatives for Improving Water Quality: The
Ministry of Drinking Water and Sanitation has launched Swajal initiative in 115
aspirational districts of India. The scheme aims to provide villages with piped
water supply powered by solar energy. The government has plans to spend around
INR 1,000 Crores to provide clean drinking water in 27,500 quality-affected
habitations. The ministry also announced the modernization of 2,000 water quality
testing laboratories spread across the country.
The report titled “India
Water Purifier Market Outlook to FY’2025– Rising Water Contamination and
Growing Penetration in Rural Areas to Drive Market Growth” provides a comprehensive analysis on water purifier industry
in India. The report covers various aspects including the current water
purifier scenario in India in value and volume, its segmentations viz, market
structure, sales channel, technology, end users and region, import and export
scenario, major trends and development, issues and challenges, government
regulations and competition benchmarking. The report concludes with market
projections for future of the industry including forecasted industry size by
revenue and volume.
Key Segments Covered:-
By Market Structure
Organized
Unorganized
By Sales Channel
Offline
Retail
Direct
Sales
Online
By Technology
RO
Water Purifier
UV
Water Purifier
Gravity
Water Purifier
By End Users
Residential
Industrial
Commercial
By Region
West
North
South
East
Companies Covered:-
Eureka
Forbes Ltd
Kent
RO Systems
Livpure
Pureit(HUL)
BlueStar
LG
Electronics
Tata
Swach
Key Target Audience:-
Water
Purifier Manufacturers
Consumer
Appliance Companies
Water
Purifier OEMs/Assemblers
Water
Purifier Importers/Exporters
Modern
Trade Chains
Consultancy
Companies
Time Period Captured in the Report:-
Historical Period – FY’2014FY’-2020
Forecast Period
–FY’2021F-FY’2025F
For More Information, refer to below link:-
Related Reports:-
Global Water Purifiers Market 2020 by Manufacturers, Regions,
Type and Application, Forecast to 2025
Contact Us:-
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-9015378249
