What is the Future of India K8 Activity Kit Industry?
The industry will face a downfall in
FY’21 due to economic slowdown and restriction on delivery of non-essential
goods for 3-4 months. However, the revenue will be recovered by end of 2021. Companies
from US can enter the industry with better activity quality and better themes.
With increasing traction towards interactive learning, companies can add
digital app based engagement in the package. Company can provide digital games
and align the solution to the curriculum. With increasing awareness expansion
in tier 2 & 3 cities will increase, as majority of parents in these regions
are businessman and industrialist with high purchasing power. Companies can
venture into B2B business such as Math Buddy and Flintobox. Partner schools can
also help companies to market their products which in turn will increase B2C
sales.
Overview of India K12 E-Learning Industry
The K12
e-learning industry in India is at its growth stage. The industry has been growing with a double
digital year-on-year growth rate and its revenue has increased from ~ in FY’15
to ~FY’20P. In FY20P, there were ~ total users of e-learning platforms, however
only ~ users were paid users and remaining ~ were unpaid users. Increasing
internet penetration and increasing awareness about importance of cognitive
development, logic building and habit formation over academic performance have
been driving the growth in the industry. There is increasing use of AI and ML to
make the e-learning solution user friendly and attractive. There is growing
demand of hybrid learning methodology because of which majority of companies
have introduced live classes. Introduction of live classes has lead companies
to use commission model or revenue sharing model to hire tutors at affordable
rates.
K12 E-Learning Market Segmentation By Grade
Majority of demand comes from 9-12
grade children followed by 6-8 grade, 1-5 grade and pre-primary. Increasing
pressure of board exams has been driving the growth for 9-12 grade segments.
With introduction of state exams for 3rd, 5th and 8th
grade according to NEP 2020, the demand from lower classes will grow at a
faster pace. Demand from pre-primary has gained pace only after introduction of
BYJU’s early learn app.
Competitive Landscape in K12 E-Learning Industry
The competition is fierce with
continuous price wars among players. Companies competing on the basis of
teaching methodology, app interface, and marketing campaigns and technological
stack. Market consolidation is taking place with increasing number of acquisition
by top players to expand their product portfolio. Companies with heavy
financial backing are taking over other ed-tech companies providing different
type (school curriculum assistance, test-prep, coding, etc.) of courses. For
instance, BYJU’s acquired WhiteHatJr to provide coding coaching and Aakash
acquired Meritnation to expand in school curriculum coaching.
In 2020, due to shutdown of schools
there was a drastic increase in number of both paid and unpaid users. Students
needed assistance with school curriculum after shutdown of offline tuition
classes. The number of M&A and fund raising has drastically increased
during 2020. Companies with heavy financial backing are taking over other
ed-tech companies providing different type (school curriculum assistance,
test-prep, coding, etc.) of courses. For instance, BYJU’s acquired WhiteHatJr
to provide coding coaching and Aakash acquired Meritnation to expand in school
curriculum coaching. As of August 2020, the industry has raised ~ bn. With
increasing skill gap in the job market, many ed-tech companies have introduced
coaching for coding, robotics, web development and other future skills for kids
from Grade 1 to Grade 12.
Key Segments Covered:-
K8
Activity Kit Industry Revenue By Age Group
2-4 years
4-6 years
6-8 years
8-10 years
10-12 years
+12 years
K8 Activity Kit Industry Revenue By
Subscription Type
3 Months
6 Months
12 Months
Others (1 Month, 2 Month & 9
Month)
K8 Activity Kit Industry Revenue By
Regions
Tier 1 Cities
Tier 2 Cities
Tier 3 Cities
K12 E-Learning Industry Revenue By
Grade
UKG and LKG
Grade 1-5
Grade 6-8
Grade 9-12
Key Target Audience:-
E-Learning Companies
Activity Kit Companies
Toy Companies
Schools
Pre-Schools
Government Authority
Time Period Captured in the Report:-
Historical Period: FY’2015-FY’2020
Forecast Period: FY’2020-FY’2025
Companies Mentioned:-
Indian K8 Activity Kit Subscription
Competitive Ecosystem
Flinto (Flintobox and Flintoclass)
Magic Crate
Xplorabox
Einstein Box
Intellikit
Math Buddy
Indian K12 E-Learning Competitive
Ecosystem
BYJU’s
Meritnation
Cuemath
Toppr
Vedantu
PlanetSpark
CampK12
For More Information on the research report,
refer to below link:-
India
Experiential Learning Market
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