“Improved
penetration of internet services, streaming of online music, declining prices
of portable and wireless products has positively impacted the India Audio
Accessories market in the consumer segment”.
Analysts
at Ken Research in their latest publication “India
Audio Accessories Market Outlook to 2023 - By Type (Headphones, Earphones,
Bluetooth Speaker and 2.1 Speaker), By Sales Channel (Online and Offline), and By
Region (North, South, East and West)” expect that introduction of new products compatible with virtual
assistant AI and voice recognition technology along with growing mass and
economy segment demand from smaller cities will continue to have positive impact
on the market. The focus on development of premium segment will lead to higher
promotion through offline marketing channels. It is expected that Indian audio
accessories will register a five year CAGR of 8.7% during the period 2018-2023.
Market Structure and Size: Audio accessories market in India is
still in its growth phase driven by large untapped potential. The market has
grown at strong double digit growth rate, especially in the consumer audio
accessories segment. Constant evolution of integration and audio technology,
rising smartphone penetration and discontinued practise of providing the
earphones as part of bundled product with mobile phones are the key driver for
high demand for audio accessories. There is no clear market leader that has dominant
presence in the Audio accessories market. Industry specific players such as
Bose and Sennheiser are smaller players as compared to well known electronic
and communication companies such as Sony, Zebronics, and Samsung.
Adoption of Wireless Technology: Indian consumer based audio accessories market is positively
impacted by wireless technology such as bluetooth, WiFi and NFC. In terms of
value wireless products have higher sales as compared to wired products.
Introduction of wireless products has cannibalized wired products such as
earphones as well as created new market segment such as smart speakers. Introduction
of airpods from Apple has created an entirely new segment of truly wireless
earphones. Removal audio jack has further aided the cause of adoption for
wireless devices.
Enhanced Demand from Tier 2 and Smaller Cities: Rise of e-commerce has eased the market entry for many
start-ups and foreign brands. It has also made it easy for people in non metro
cities to get access to good quality audio accessories at the reasonable price.
E-commerce website has helped in price discovery and brand awareness in these
towns and cities. Many companies which were earlier focused on Metros have now
initiated marketing activities and digital ad spend for smaller towns to
attract the growing potential consumer base.
Major Players: Some of
the major players operating within India audio accessories include Sony,
Samsung, JBL, Sennheiser, Boat, Apple and Jabra in headphones and earphones
market. Amazon and Google are the major players in smart wireless speaker
segment. Companies including Zebronics, JBL, Bose and Boat dominated the
portable bluetooth speaker market. Fenda Intex and Zebronics were the major
players in the 2.1 speaker market segment. Many companies have manufacturing
partner in China and are selling the rebranded product in India.
Key Segments Covered:-
By Accessories
Headphone
and Earphone, Blue tooth Speaker, and 2.1 Speaker
By
Branded and Fake/Non Labeled
By Headphone and Earphone Market
North,
South, East, and West
Metro and
Non Metro
By Online
and Offline
By Wired
and Wireless
By Price
Category
By Bluetooth Speaker Market
North,
South, East, and West
Metro and
Non Metro
By Online
and Offline
By Wired
and Wireless
By Price
Category
By 2.1 Speaker Market
North,
South, East, and West
Metro and
Non Metro
By Online
and Offline
By Wired
and Wireless
By Price
Category
Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:-
Bose
Sony
Sennheiser
Zebronics
Portronics
Jabra
Intex
Harman
JBL
Apple
Samsung
Sony
Boat
Keywords:-
India Audio Accessories Market
India Audio Accessories Industry
India Audio Accessories Market Revenue
India Branded Headphone Market
India Branded Earphone Market
India Branded 2.1 Speaker Market
India Earphone Market Size
India Wired Earphone Market
Sales Earphones Jabra India
Regional Speaker Market In India
Apple Airpods Market in India
Sony Speaker Sales In India
India Bluetooth Speaker Market
India Wired Earphone Market
India Branded Bluetooth Speaker Market
For more information,
refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
