Online
education is a form of education which is administered and delivered via the
internet, also called e-learning. It provides a new mode of learning in
different languages. It adds medium for students to develop expertise remote
locations. It includes massive open online courses, online courses, and
certification and designed or blended courses among others. Some features of
online education are include mobile learning, content security, assessment
management & live feedback, quick user integration, motivational triggers,
student information management and online admission etc.
According
to study, “Online
Education Market in India (2018-2023)” some of the major companies that
are currently working in the online education market are The Birla Institute of
Technology and Science (BITS), IGNOU Ltd., Pilani, Symbiosis Centre for
Distance Learning, AEON Learning Private Limited, NIIT Pvt. Ltd., Tamil Virtual
Academy, BYJU's Pvt Ltd., Educomp Solutions, Vedantu Innovations Private
Limited, Dexler Education, Think & Learn Private Limited, Medvarsity Online
Limited.
The
online education market is categorized into test preparation, primary &
secondary education, higher education, reskilling & online certifications
and language & casual learning. On the basis of type, the market is
segmented into corporate and academic. On the basis of learning mode, the
market is segmented into instructor-led learning mode and self-paced learning
mode. On the basis of delivery mode, the market is segmented into Learning
Management System (LMS) and packaged contents etc. The packaged content is
included videos, e-books, and simulations.
On
the basis of product type, the online education market is segmented into
content and services. On the basis of technology, the market is segmented into
rapid e-learning, mobile e-learning, virtual classroom, application simulation
tool and podcasts etc. In addition, on the basis of end user, the market is
segmented into higher education, K-12, government, corporate and vocational
etc.
Some
of the key advantages associated with the online learning are flexibility of
using time, lower cost, continuation in current profession, comfortable
learning environment, personalized guidance, variation in course module,
effectiveness, pacing and networking opportunities etc. Apart from advantages,
some of the disadvantages include internet connection problems, unsuitable for
hands-on fields and lacks the warmth of face to face interaction etc.
The
market of online education is mainly driven by increasing implementation of IT
security and cloud based solutions. Increasing demand for technical education,
favourable demographics, growing youth, rapid growth in digitization,growing
penetration of smart-phones & internet connectivity and government
regulations& policies are significantly adding opportunity which have led
to the growth of the market. Additionally, some of the key new trends include popularity
of big data & learning analytics, emergence of cloud computing and inclusion
of gamification to drive engagement levels.
Some
institutes have started offering online courses in country such as Amity
University, Sikkim Manipal University, Indira Gandhi National Open University,
Visvesvaraya Technological University and Symbiosis Center for Distance
Learning. The government has also created policies for developing online
education delivery infrastructure and expansion of digital literacy in country.
Digital India (DI) initiative provides a major support in development of online
education. The main aim of this initiative is to provide high value services of
internet at reasonable price for enlargement of online education in country.
It
is expected that test preparation market will become major market segment due
to rise the number of various exams such as union public service commission
(UPSC), bank probationary officer (PO), graduate management admission test
(GMAT) and common admission test (CAT). It is estimated that the market of online
education will be bright in near future.
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research report, refer to below link:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
