The report titled “India Online Meat Delivery Market outlook to FY2027F - Driven by the assurance of safety and hygiene by the online players, new innovative product categories and doorstep express service” provides an extensive analysis of the Online Meat Delivery Market in India. The report includes various aspects such as, the current meat industry analysis in India, State-wise meat consumption statistics, need & opportunities for the online meat delivery players in India describing the target addressable market, the growth drivers and the supply side challenges faced by the industry.
It also includes detailed explanation of the value chain
model which is being followed by major meat delivery players in India,
developments, challenges, seasonality trends, current & upcoming
technologies facilitating the industry. It gives detailed explanation of investment
analysis, competitive scenario including cross comparison between major
players, SWOT Analysis, and detailed company profiles of major players including
their strength and weaknesses and concluding with analyst recommendations.
Market Overview
More than 70% Indians are Non-Vegetarians and the Meat Market
in India is highly Unorganized with only <1% accounting for the organized
meat market in FY’22P.
The industry is currently positioned in a nascent stage
registering a triple-digit CAGR during the period FY’16 and FY’22P.
Introduction of new and Innovative meat categories by the
online players & Increased demand of online meat products in millennials as
they become more conscious about quality and hygiene of meat has led to the
growth of online meat delivery market in India.
Market Segmentation
By Type of Meat (Chicken, Fish & Seafood,
Mutton and Others)
Chicken contributes the most in terms of revenue with respect
to the other meat categories as it is relatively cheaper than other forms of
meat and it is easily affordable, hence, most consumed. Therefore, its % share
is expected to Increase even more by the year FY’27. Licious, TenderCuts and FreshtoHome
are major players in online meat delivery segment in India.
By Type of Products (Ready to Eat & Ready to
Cook and Do it Yourself)
The online meat delivery companies
are aiming to become one stop solution for all the meat products. The companies
are now focusing more on the Ready to Eat (RTE) and Ready to Cook (RTC)
categories. Ready-to-Eat meat and poultry products are the products that are
safe to eat without additional preparation, although they may receive
additional preparation (for example, reheating) for a better taste or
appearance. The fast-paced lifestyle changes and the evolving needs of the
customer have pushed the demand for – RTC, RTE.
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By Nature of Storage (Fresh
and Frozen)
Fresh Meats are delivered hygienically through a
unique end-to-end cold chain supply that ensures consistent freshness from farm
to consumer without freezing or exposing meats to any preservatives or water.
Fresh Meat contributes for about 95% of the overall online meat delivery
market.
Major
Online Meat delivery companies expands to Metro & Tier I cities primarily
as these cities have higher Internet Penetration, Working Population and
Technology Awareness as compared to Tier II and below cities.
By
Nature of Players (Meat Specialists and Generalists)
Meat specialists capture >80% of the market. Meat delivery
requires supply chains to be redesigned according to geography and category of
products – which can only be done by Meat Specialists – the ones who specially
deals in meat delivery. Therefore, generalists have a disadvantage that meat is
not their focus point.
Competitive Landscape
The industry is moderately concentrated with presence of 10-12
players operating in the online meat delivery market. Quality of meat, Price,
Discounts & Offers, Return Policy, Ease of Payment have been major factors
influencing customer behavior. The major players include Licious, TenderCuts
and FreshtoHome. Companies with large product assortment, assurance of
freshness & quality of meat, wide regional presence and express delivery
are identified as clear leaders in the industry.
Impact of COVID-19
The demand for online Meat
is rising many folds after Covid-19 outbreak, as people have become more
conscious about safety and hygiene of products, especially for meat. Here, the
online Meat delivery Players have an advantage that they have to abide by the
stringent safety and hygiene Laws and Guidelines from FSSAI, hence, people are
building the trust of quality on the online players. In addition to that, the
online players source the meat directly from farm and conducts 100-150 quality
checks to be assured that only the best quality products are delivered to the
consumer.
Future Outlook and Projection
In the near future it is anticipated that the demand will
grow at a double digit CAGR on the basis of revenue between FY2022P and FY2027F.
Drone Technology, Voice
Ordering, Processing Centre Automation and Innovative Product Category is
anticipated to drive the Online Meat Delivery Market in future. Demand
Prediction and Customer Behaviour Analysis is crucial to ensure sufficient
availability of meat products and to ensure minimum spoilage of these products.
Key Segments Covered:-
By Type of Meat
Chicken
Fish & Seafood
Mutton
Others (Pork, Eggs, etc.)
By Type of Product
RTC & RTE (Ready to Cook & Ready to Eat)
DIY (Do It Yourself)
By Nature of Storage
Fresh
Frozen
By Region
Metro & Tier I
Tier II and below
By Nature of Players
Meat Specialists
Generalists
Companies
Covered:-
Licious
FreshtoHome
TenderCuts
Zappfresh
Fipola
Meatigo
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Key Target Audience:-
Online Meat Delivery Companies
Aggregator Companies
E-commerce Companies
Private Equity and Venture Capitalist Firms
Time Period Captured in
the Report: -
Historical Period: FY2016–FY2022P
Forecast Period: FY2022P-FY2027F
Key Topics Covered in the Report:-
How is the Online Meat Delivery
Market positioned in India?
India
Online Meat Delivery Market Flowchart
India –
Meat Consumption Statistics
Comparison
of buying meat from Local Shops V/S Online Meat Delivery Platforms
Target Addressable Audience for the
market
Supply Ecosystem and Challenges
Demand Scenario, Target Customer
and Factor Influencing Consumer Behavior
Value Chain Model
SWOT
Analysis
Current Technologies Facilitating
Online Meat Delivery Industry
Upcoming Technologies in Online Meat
Delivery Industry
Investment
and Funding in Online Meat Delivery Companies in India
Competitive Landscape – Cross
Comparison of Major Players
Company Profiles
Case study & Analyst
Recommendations
Research Methodology
For More Information, refer to below links:-
India Online Meat Delivery Industry
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