The increasing number of applications of PVC emulsion in surgical gloves, toys, automotive sealants, coir mats, adhesive tapes and more has given a boost to the PVC emulsion demand in the country, says a report by Ken Research
1. Growth of Real Estate Housing Sector- Trends in India PVC Emulsion Market.
Rising Developments in Global PVC Emulsion Market
Construction activity in the residential and commercial sector has remained one of the largest consumers of PVC emulsion as it is widely used in PVC walls and wall coverings, silk wallpapers, floorings, carpet backings, adhesives & sealants and more. Housing construction projects such as Pradhan Mantri Awas Yojana are stimulating the residential construction activity within the country. Under the Pradhan Mantri Awas Yojana (Urban), the government sanctioned 1.12 Cr. houses in the urban regions in the country. The Smart Cities Program is also driving the demand for PVC emulsion.
2. Increasing usage of PVC in toy manufacturing reflecting huge variety of demand of PVC
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Plasticized PVC emulsions are being increasingly used in the manufacturing of toys such as buckets and spades, rubber rings, building blocks, dolls, balls, squeeze toys, boots, miniatures, clothes and cars as they can be molded into many different shapes and colors. The Indian toy market reached INR 2,750 Cr. in 2017 and accounted for around 0.5% of the world toy market. PVC emulsions can be molded and the flexibility that they provide has been a major reason for their increasing usage in toy manufacturing industry. The rising disposable income of people in metro cities coupled with increasing number of nuclear families is driving the organized toy market in the country.
3. Rising consumption of PVC in artificial leather industry.
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In the recent years, there has been a rise in the use of PVC emulsion in the manufacturing of imitation leather by coating cotton or other synthetic fabrics. The imitation leathers made using PVC emulsion are also increasingly being used in the making of luggage bags as they provide excellent surface finish and resistance to stains. The synthetic leather market in India stood at INR 55.0 Bn in 2018. This indicates the potential for the increasing demand for artificial leather as well as PVC emulsion in the country.
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