The report titled “India Quick Commerce Market Outlook to FY’27F - Driven
by Increasing demand for Faster Delivery & Convenience and Shifting Customer
behavior towards Unplanned Purchases” provides a
comprehensive analysis on the status of the Quick Commerce Market in India. The
report includes various aspects including, the evolution of quick commerce
Industry, comparison of the quick commerce platform with other online channels,
need & opportunities for the quick commerce players in India describing the
target addressable market, the growth drivers and the supply side challenges
faced by the industry.
It includes detailed explanation of the value chain model
which is being followed by major quick commerce players, developments,
challenges, seasonality trends, current & upcoming technologies
facilitating the industry. It gives detailed explanation of investment
analysis, competitive scenario including cross comparison between major
players, SWOT Analysis, and detailed company profiles of major players including
their strength and weaknesses and concluding with analyst recommendations.
Market Overview
Quick Commerce provides the convenience of
fastest possible doorstep delivery of groceries and other consumables. There has been observed a significant increase in
the Top-up and Unplanned purchases, particularly in Metro and Tier I cities
which is facilitating the growth of the quick commerce industry in India.
The Quick Commerce Industry is currently positioned in the Early
Growing Stage and is anticipated to showcase a CAGR close to 27% between FY’22
and FY’27F.
Increasing Willingness of the consumers to pay premium for
quick deliveries, changing shopping habits towards more frequent unplanned
& top-up purchases has led to the growth of the quick commerce market in
India.
Market Segmentation
By Product Category
Staples contributes the most in terms of revenue currently as
it has relatively higher GMV than other categories and is expected to be the
highest contributing category, followed by Fruits and Vegetables by the year
FY’27.
Beauty & Personal care contribute the least because
customer still prefer to order the products from established players only
rather than opting to quick- commerce companies.
By Region
Major
Quick Commerce Companies expands to Metro & Tier I cities primarily as
these cities have higher Internet Penetration, Working Population and
Technology Awareness as compared to Tier II and below cities.
In
Tier I cities, People are much more tech advanced and have become habitual of
buying groceries and other consumables online.
Awareness will take time in Tier II
cities and almost all the major players have started or are planning to expand
to Tier II cities, hence, it is expected that in future, by FY’27, Tier II and
below will have a significant market capture, whereas, metro & Tier I cities
is still expected to lead and contribute highest share in the market by FY’27.
By Gender of the Consumer
It is observed that Females currently contribute more
in terms of number of orders to the Quick Commerce Industry in India. This can
be supported by the fact that, in India, conventionally, females are more prone
towards looking for groceries and other consumables to buy for the house.
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By Business Model
Dark
store model is the most preferred type of delivery model for quick commerce. Majority
of the companies follow the dark store delivery model.
Many
of the popular and big players in this sector are opting or have opted for the
dark store models, to maintain proper supply chain methodology and for
adherence towards their 10-20 minutes delivery model, they simply cannot rely
on third party platforms.
By Delivery
Time
Quick commerce market has all been about luxury of time,
delight of delivering quickly at your respective address.
The industry is still in early
growing stage and hence, companies are still inventing ways, how to make this
quick delivery model a stable one. Companies are opening dark stores using
several geographical mapping technologies and it is the consequence of these dark
stores that they have been able to deliver around 60% of all the orders within
40 mins.
By
Average Order Value
Quick Commerce is more dependent on refilling purpose and
unplanned purchases rather than bulk ordering. Due to the area limitation of Dark
Stores, number of SKU's availability and baggage limits per, majority of the
orders are below INR 600-700. A very small %age is contributing towards the
order size greater than INR 1000.
Competitive Landscape
The industry is currently concentrated with presence of 7-8 players
operating in the Quick Commerce industry in India. Fast Delivery, Price,
Discounts & Offers, wide product assortment and availability & Ease of
Payment are the major factors that influence the buying decision of the
consumer. The major players include Swiggy Instamart, Blinkit and Zepto, together
contributing more than 80% to the market. Companies with Large Product
Assortment & Fastest Delivery are identified as clear leaders in the
industry.
Future Outlook and Projection
The demand for the Quick Commerce is expected to expand with at
a double digit of CAGR on the basis of GMV between FY’22P and FY’27F. Automation
in the Dark Stores, Drone Technology, Voice Ordering, and Use of Electric Vehicles for
Delivery is anticipated to drive the Quick Commerce Market in future. Demand
Prediction and Customer Behaviour Analysis is crucial to ensure sufficient
availability of the groceries and to ensure minimum degradation and stock-outs of
these products.
Key Segments Covered:-
By Product Category
Fruits & Vegetables
Packed food & Beverages
Staples
Beauty & Personal Care
Others
By Region
Metro & Tier I
Tier II and below
By Business Model
Dark Store Platform
Third Party Delivery Platform
By Customer’s Gender
Male
Female
By
Delivery Time
0-20 Minute
20-40 Minute
40-60 Minute
60-75 Minute
By Average Order Value
< INR 300
INR 300 – INR 600
INR 600 – INR 1,000
> INR 1000
Companies
Covered:-
Swiggy Instamart
Blinkit
Zepto
Dunzo
BB Now
Ola Dash
BB Now
Flipkart Quick
Key Target Audience:-
Quick Commerce Companies
E-commerce Companies
E-Grocery Companies
Logistics Companies
Cold Chain Companies
Investors & Venture Capitalists
Time Period Captured in
the Report:-
Historical Period: FY’22
Forecast Period: FY’23-FY’27F
Key Topics Covered in the Report:-
How is the Quick Commerce Market positioned in India?
India
Quick Commerce Market Flowchart
Evolution of the Quick
Commerce Industry
Target Addressable Audience for India Quick Commerce
Market
Consumer Purchase Behavior
Channels available for
shopping consumables
Comparison of E-Grocery
and Quick Commerce Platform
Value Chain Model - Dark
Store Delivery Platform
Supply Ecosystem and Challenges
Market Size and Segmentation
SWOT Analysis
Current Technologies Facilitating Quick Commerce
Industry
Upcoming Technologies in Quick Commerce Industry
Investment and Funding in Quick Commerce Companies
in India
Competitive Landscape – Cross Comparison of Major
Players
Company Profiles
Case study & Analyst Recommendations
Research Methodology
For More Information
on the research report, refer to below link:-
India Quick Commerce Market
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Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
