The concept of
vending has been introduced over the years with the aim of providing a way
through which people can buy some essential products even during closed hours. This
has further aided many companies in expanding their wings even to the remote
areas.
The research report titled, “Vending in India” offers insights
for the key trends and developments that are driving the vending industry in
India. It well investigates all the retail channels including hypermarkets,
supermarkets, discounters, convenience stores, mixed retailers, health and
beauty retailers, clothing and footwear retailers, furniture and furnishing
stores, DIY and hardware stores, durable goods retailers, leisure and personal
goods retailers so that a detailed analysis of all these related sectors is
produced for the users of this report. Basically, the analysis of the industry
is carried out on parameters involving market sizes (historic and forecasts),
company shares, brand shares and distribution data of all the products which
together constitute the vending industry.
The vending industry mainly caters
to products which include: Hot Drinks Vending, Other Products Vending, Packaged
Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending,
Tobacco Products Vending, Traditional Toys and Games Vending.
The launch of vending machines in
India witnessed that there was always a helper, who took the money from the
consumer and operated the machine since the concept was absolutely new to most
of the people and especially in remote areas where such machines are installed
even lately; the helper is present since literacy rate in our country is still
low as a result of which many consumers are still not able to operate the
machine in an proper manner.
In the recent years, it has been
observed that vending has continued to have an insignificant presence in India
for retail purchases and majority of the vending machines operating in the
country are being used for institutional sales purpose only. Therefore, the
vending industry has a long way to cover in order to register optimal profits
and revenues and it has been anticipated that only when the number of vending
machines across India are multiplied exponentially year after year; the vending
industry will be able to show some level of consistency in growth initially
followed by further developments at increasing rates in future years.
One of the most
famous vending machines manufacturers of India named “Beta Automation” that
operates from Coimbatore came up back in 2014 and since then it has been
bringing up innovations after proper investigation of the market requirements,
market structure and demand and supply shifts. The
company has majorly catered to industries involving apparel, pharmaceuticals,
jewelry, tools, stationery, mobile, agriculture, food manufacturing and has
also set up seed vending machines. Lately, in line with the frauds
people are indulged more into nowadays; the vending machines have been designed
by Beta in a way that fits in the enhanced vibration sensors,
alarms and triggers the capability of these futuristic shopping machines to
identify fake and torn currency notes such that revenue from this already slow
paced industry is not hampered.
Also,
the Airports Authority of India have supported the arrival of vending in the country
to a large extent and whenever one visits the airports in India, such vending
machines are available in abundance to offer convenience to the consumers.
Furthermore, it is foreseen that all the Indian airports will install ‘sanitary
napkin’ vending machines to promote a holistic
development of the Indian economy. The first machine has already been set up
at Indore Airport and recently, the
airports in places like Kolkata, Jaipur, Bhubaneswar, Port Blair, Trivandrum,
Vishakhapatnam, Vadodara, Pune, Guwahati, Varanasi and Surat have also got
these machines which will spread all across the country with the passage of
time.
Moreover, the Indian government has continued to contribute
in the best manner possible by aiding in maintenance of vending machines in all
metropolitan cities in India including Delhi, Mumbai and Bangalore. For
instance, in an effort to raise awareness amongst people about safe sex; the
government sponsored installation of vending machines selling packets of
condoms. With more such awareness campaigns and ongoing advancements towards economic
progress; this industry is expected to blossom in another ten years.
It
has been noticed that the major convenience
stores’ players have commenced with expansion into vending industry and thereby
new vending machines with various functions are currently being developed and
launched, including food vending machines, dairy drinks vending machines and soft
drinks vending machines. Overall, the vending industry is projected to
record an affirmative growth majorly owing to the amplifying number of product
types that will be sold through vending machines in the coming years. Hence, that day is no far when vending machines will
be as popular as ATMs are today in India.
To know more
about the research report:
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Ken Research
Ankur Gupta, Head
Marketing & Communications
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