The report titled “India
Water Purifier Market Outlook to FY’2025– Rising Water Contamination and
Growing Penetration in Rural Areas to Drive Market Growth” provides
a comprehensive analysis on water purifier industry in India. The report covers
various aspects including the current water purifier scenario in India in value
and volume, its segmentations viz, market structure, sales channel, technology,
end users and region, import and export scenario, major trends and development,
issues and challenges, government regulations and competition benchmarking. The
report concludes with market projections for future of the industry including
forecasted industry size by revenue and volume.
India Water Purifier Market
Overview and Size:
Indian Water Purifiers Industry was incorporated in 1984 with launch of
first water purifier by Eureka Forbes. The market growth was stagnant earlier
due to low penetration of electricity and less purchasing power. However, the
market growth has picked up in the last two decades. The market witnessed a
double digit CAGR during FY’2014-FY’2020 both in terms of revenue and volume,
due to increase in awareness about declining water quality and about benefits
of using water purifier. The companies have made huge investments in marketing
initiatives which has helped in increasing the product familiarity. The current
water electric water purifier penetration in India was 8.7% in 2018 whereas for
non electronic purifier it was 3.5%.
India Water Purifier Market
Segmentation:
Market Structure
The market can be categorized on the basis of organized and unorganized.
Unorganized market contributed more than 50% volume due to the low prices.
However, the organized market has more than 50% in the revenue contribution.
Sales Channel
Offline Retail Channel has been contributing major share of revenues in
the market. This is due to good network of distributors and retailers the
companies have set up.
Direct Sales Revenue has declined a little over the years. The Online
Sales have witnessed enormous growth during the review period.
Technology
RO is the most used water purifying technology in the market. It is
followed by UV water purifiers and gravity purifiers respectively. However, in
terms of volume Gravity purifiers are way ahead due to the low average selling
prices.
End Users
Residential sector is the biggest end user in the India water purifier
market. This is followed by the industrial end users and commercial end users
respectively.
Region
Currently Western region dominates in terms of sales. This is followed by
Northern region. The Southern Region has slightly higher sales than the Easter
Region.
Competitive Landscape of Major
Players Operating in the India Water Purifier Market:
The water purifier market is slightly concentrated with top three players
having almost 50% of the retail revenue in the market. Majorplayers present in
the market are Eureka Forbes Ltd, Kent RO Systems, Livpure, Pureit (HUL), Blue
Star, LG Electronics, Tata Swach and others. There are about 25-30 organized
participants in the market. The major competing parameters in the industry are
brand image, price, serviceability, Average Product Maintenance Costs and
Technological Advancements.
India Water Purifier Market Future
Outlook & Projections
The water purifier market is expected to experience medium level of
growth owing to increase in customer education, declining prices, availability
of more product variants, technological advancements and increase in rural
presence. As of 2018, 1,783 lacs of households live in rural areas with
penetration for electric water purifiers at 2.4%, thus next wave of demand will
be from rural areas. The market will witness entry of new players and increase
in small unorganized players. The image of product will change from a luxury
product to the necessity product.
Key Segments Covered:-
By Market Structure
Organized
Unorganized
By Sales Channel
Offline Retail
Direct Sales
Online
By Technology
RO Water Purifier
UV Water Purifier
Gravity Water Purifier
By End Users
Residential
Industrial
Commercial
By Region
West
North
South
East
Companies Covered:-
Eureka Forbes Ltd
Kent RO Systems
Livpure
Pureit(HUL)
BlueStar
LG Electronics
Tata Swach
Key Target Audience:-
Water Purifier Manufacturers
Consumer Appliance Companies
Water Purifier OEMs/Assemblers
Water Purifier Importers/Exporters
Modern Trade Chains
Consultancy Companies
Time Period Captured in the
Report:-
Historical Period –
FY’2014FY’-2020
Forecast
Period
–FY’2021F-FY’2025F
Key Topics Covered in the Report:-
India Water Purifier Market Introduction
India Water Purifier Market Size by Revenue
India Water Purifier Market Size by Volume
India Water Purifier Market Segmentation
Market Trends and Development
Market Issues and Challenges
Government Rules and Regulations
India Water Purifier Market Competition
India Water Purifier Market Future Outlook
Analyst Recommendations
For More Information, refer to below link:-
Related Reports:-
Global
Water Purifiers Market 2020 by Manufacturers, Regions, Type and Application,
Forecast to 2025
Contact Us:-
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-9015378249
