·
Future Growth of Online Healthcare Products
Market is expected to be led by emergence of newer players and rise in
healthcare expenditure
·
The market leader, Healthkart is expected to
maintain focus on Emerging Cities and will strategize to infuse the product
categories to compete with other players in the industry.
Ken
Research announced its latest publication on “India Online Healthcare Products Market Outlook to 2020” which provides a comprehensive analysis of the
healthcare products market through online means. The report covers various
aspects such as market size of online healthcare products, segmentation on the
basis of product types as well as by demand from major cities. The report also
provides overview upon the consumer profiles, on the basis of gender, age
split, mode of payment and mode of source used. In addition, the information
also provides overview on major companies with their comprehensive company
profiles, market share as well as business models prevalent in this market. The
future for this industry has also been presented with analyst recommendations
as well as the Macro factors which have a correlation with the Industry. The
report also shed light on the online pharmacy market in India. The report is
useful for online pharmacy and healthcare products players, wholesalers of
healthcare products, retail chains, government association and new players
venturing in the market.
 |
| India Healthcare Products Market |
There is a huge
potential in the market, since increasing healthcare awareness which has made
people to become more health conscious has pushed the growth of this market.
Some of the major players in the market are Healthkart, Snapdeal, Amazon and
Healthgenie which are trying to capture the market by maximizing their
operation to different cities. The online healthcare product market in the
recent years has outgrown at a CAGR of ~% and has been recorded at INR ~
million during FY’2015. The boom in the e-commerce market has also led to this
rapid growth in the online healthcare product segment as more people have sought
to prefer the online mode to buy healthcare products. The online healthcare
product market forms nearly 0.1% contribution in the overall healthcare market
in India, so there is a huge gap between the offline and online mode of sales
which provides a huge opportunity to the new entrants to capture a significant
market share.
In the medium
term, the market for online healthcare products is likely to grow, driven by
tremendous growth in number of online healthcare product providers, surge in
product categories as well as rise in internet penetration. This is anticipated
to post market revenues at INR 17 billion by FY’2018.
According to the
research report, the online healthcare products market will grow at a
considerable CAGR rate thus exceeding INR 33 billion by 2020 due to the
increasing number of product categories, new entrants in the market and rise in
tech savvy population.
“While rising disposable incomes, boom in tech savvy population and
an increase in the preferences for health apps and products will result in
increased spending on online healthcare products in India. However, government
regulations as well as local pharmacy stores are few of the major challenges
which will affect the growth of this industry in the future” according to the
Research Analyst, Ken Research.
Key
Topics Covered in the Report:
Online Healthcare Products
-
Market Size by GMV, Average Order Size, Number
of Orders
-
Market Segmentation by
o
Products
o
Cities
-
Business Models
-
Consumer Profiles
-
Trends and Development
-
SWOT
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Competition and Market Share
-
Growth Drivers
-
Future Outlook
-
Online Pharmacy
-
Macro Economic Parameters
Key
Products Mentioned in the Report
-
Protein Supplements and Vitamins
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Health Devices
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Beauty and Personal Care
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Health Food and Drinks
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Fitness and Wellness
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Ayurveda and Herbs
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Prescribed Drugs
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Over the Counter Pharmaceuticals Drugs
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Private Label Personal Care Goods
Companies
Covered in the Report
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Healthkart
-
Healthgenie
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Healthvala
-
Healthadda
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Snapdeal
-
Amazon
-
Medidart
-
OneRx.in
-
Buydrug.in
-
Medplus
Related Reports:
India
Online Loans Market Outlook to 2019 - Industry Transformation by the Advent of
Web Aggregators
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
