How Is the Online Meat Delivery Market Positioned In India?
Overview
More than 70% Indians are Non-Vegetarians and the Meat Market in India is
highly Unorganized with only <~% accounting for the organized meat market. The
industry is currently positioned in a nascent stage registering a triple-digit
CAGR between FY2016 and FY2022P.
Introduction of new and Innovative meat categories by the online players
& Increased demand of online meat products in millennials as they become
more conscious about quality and hygiene of meat has led to the growth of
online meat delivery market in India.
Market
The Online Meat Delivery Market in India
is positioned to be at a nascent stage with at a CAGR ~% during the period FY2016-FY2022P.
The online meat penetration in FY2022P was ~%. The India online meat delivery
market has been segmented on the basis of type of meat, type of product, nature
of storage, by regions, and by nature of players.
The online meat delivery
companies are aiming to become one stop solution for all the meat products.
Fresh Meats are delivered
hygienically through a unique end-to-end cold chain supply that ensures
consistent freshness from farm to consumer without freezing or exposing meats
to any preservatives or water.
India Online Meat Delivery
Market
By Type of Meat
Chicken contributes the most in terms of revenue with respect to the
other meat categories as it is relatively cheaper than other forms of meat and
it is easily affordable, hence, most consumed. Therefore, its % share is
expected to Increase even more by the year FY2027. Licious, TenderCuts and
FreshtoHome are major players in online meat delivery segment in India.
By Type of Products
The online meat delivery
companies are aiming to become one stop solution for all the meat products. The
companies are now focusing more on the Ready to Eat (RTE) and Ready to Cook
(RTC) categories. Ready-to-Eat meat and poultry products are the products that
are safe to eat without additional preparation, although they may receive
additional preparation (for example, reheating) for a better taste or
appearance. The fast-paced lifestyle changes and the evolving needs of the
customer have pushed the demand for – RTC & RTE.
Fresh Meats are delivered hygienically through a unique end-to-end cold
chain supply that ensures consistent freshness from farm to consumer without
freezing or exposing meats to any preservatives or water. Fresh Meat
contributes for about ~% of the overall online meat delivery market.
By Region
Major Online Meat
delivery companies expands to Metro & Tier I cities primarily as these
cities have higher Internet Penetration, Working Population and Technology
Awareness as compared to Tier II and below cities.
By Nature of
Players
Meat specialists capture ~% of the market. Meat delivery requires supply
chains to be redesigned according to geography and category of products – which
can only be done by Meat Specialists – the ones who specially deals in meat
delivery. Therefore, generalists have a disadvantage that meat is not their
focus point.
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Who is the Target Customer?
The demand for online meat delivery is rising among millennial working
professionals and people between the age group of 18-45 years as they have less time to physically
visit a store for meat delivery. Employed
Population in India stood at ~% as of 2022.
Value Chain Model
The Online Meat Delivery Service providers source meat
directly from high quality farms equipped with innovative technologies to
ensure healthy growth of animals. Products are transported in refrigerated
trucks to processing centres and then to delivery centres. Also, delivery
executives carry them in insulated bags to retain freshness.
The major players in the online meat segment
have cracked the supply chain through delivering the meat products directly
from farm. Most players deliver fresh meat within 2 hours of ordering it.
People prefer express delivery as it offers convenience to them.
Impact Of Covid-19
The demand for online Meat is
rising many folds after Covid-19 outbreak, as people have become more conscious
about safety and hygiene of products, especially for meat. Here, the online Meat delivery Players have
an advantage that they have to abide by the stringent safety and hygiene Laws
and Guidelines from FSSAI, hence, people are building the trust of quality on
the online players. In addition to that, the online players source the meat
directly from farm and conducts 100-150 quality checks to be assured that only
the best quality products are delivered to the consumer.
Competitive Landscape
The competition in the industry is moderately concentrated with presence
of more than 10-12 layers in the industry.
Some of the major players include Licious, FreshtoHome, TenderCuts,
Zappfresh, Fipola and Meatigo. Quality of meat, Price, Discounts & Offers,
Return Policy, Ease of Payment have been major factors influencing customer behavior.
Companies with large product assortment, assurance of freshness & quality
of meat, wide regional presence and express delivery are identified as clear
leaders in the industry.
What is the Future of India Online Meat Delivery Market?
The demand is expected to grow with a CAGR of ~% on the basis of revenue
between FY2022P and FY2027F. Drone Technology, Voice Ordering, Processing
Centre Automation and Innovative Product Category is anticipated to drive the
Online Meat Delivery Market in future. Demand Prediction and Customer Behaviour
Analysis is crucial to ensure sufficient availability of meat products and to
ensure minimum spoilage of these products.
Key Segments Covered:-
By Type of Meat
Chicken
Fish
& Seafood
Mutton
Others
(Pork, Eggs, etc.)
By Type of Product
RTC
& RTE (Ready to Cook & Ready to Eat)
DIY
(Do It Yourself)
By Nature of Storage
Fresh
Frozen
By Region
Metro
& Tier I
Tier
II and below
By Nature of Players
Meat
Specialists
Generalists
Companies
Covered:-
Licious
FreshtoHome
TenderCuts
Zappfresh
Fipola
Meatigo
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Key Target Audience:-
Online
Meat Delivery Companies
Aggregator
Companies
E-commerce
Companies
Private
Equity and Venture Capitalist Firms
Time Period Captured in the Report: -
Historical Period:
FY2016–FY2022P
Forecast Period:
FY2022P-FY2027F
Key Topics Covered in
the Report:-
How is the Online Meat Delivery Market positioned in
India?
India Online Meat Delivery Market Flowchart
India – Meat Consumption Statistics
Comparison of buying meat from Local Shops V/S
Online Meat Delivery Platforms
Target Addressable Audience for the market
Supply Ecosystem and Challenges
Demand Scenario, Target Customer and Factor
Influencing Consumer Behavior
Value Chain Model
SWOT Analysis
Current Technologies Facilitating Online Meat Delivery
Industry
Upcoming Technologies in Online Meat Delivery
Industry
Investment and Funding in Online Meat Delivery
Companies in India
Competitive Landscape – Cross Comparison of Major
Players
Company Profiles
Case study & Analyst Recommendations
Research Methodology
For
More Information, refer to below links:-
India
Online Meat Delivery Industry
Related
Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com
+91-9015378249
