The report titled “Indonesia Nutritional Supplements Market Outlook to 2023 - by Vitamins (Single Vitamin and Multi-Vitamin) & Herbal and Standard Dietary Supplements (General Health, Beauty, Digestive, Bone, Heart Health, Memory, and Joint), Functional Beverages and Functional Food” provides a comprehensive analysis of the nutraceutical market in Indonesia. The report also covers the industry revenue, segmentation by product category and distribution channel for vitamins & dietary supplements, functional beverages and functional foods, trends and developments, issues and challenges, regulations in Indonesia, issues and challenges, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.
Indonesia Nutraceutical Market Overview and Size
Indonesia nutraceutical market was observed in its late growth stage and heading towards maturity from fragmented to consolidated nature. A fundamental shift was observed towards Indonesia health and wellness industry from the treatment of chronic type diseases to preventing chronic diseases in the first place, thereby reducing people’s dependency on various pharmaceutical drugs. Nutraceutical ingredients have positioned itself as a natural and healthy alternative to traditional medicine in the country. Indonesia nutraceutical market grew at a single digit growth rate over the review period 2013-18.
Indonesia Nutraceutical Market Segmentation
Functional Foods segment dominated Indonesia nutraceutical market due to the elevation in the consumption of processed food in the country, therefore allowing Indonesians to purchase premium health products. Baby food dominated Indonesia functional foods market. Soft Drinks dominated the Functional beverages market. Vitamins and dietary supplements captured the lowest revenue share in Indonesia nutraceutical market in 2018. Standard vitamins and dietary supplements dominated the vitamins and dietary supplements market due to their easy availability and low price than the herbal ones.
Competitive Landscape
Indonesia functional foods market is moderately concentrated in nature owing to the presence of international as well as domestic local manufacturers in this segment. Some of the major players operating within the country’s functional foods market include Danone Group, Nestle SA, Royal Friesland Campina NV, Indofood Sukses Makmur Tbk PT, and others. Top five companies accounted for more than half of the revenue generated in 2018.
The Functional Beverages Market in Indonesia is mildly fragmented with the top 10 players accounting for more than three fourth of the market revenue. The market is led by multinationals; the dominance was due to their heavy investments in promotions. There were 7 major players in the Functional Beverages Market. Amerta Indah Otsuka, Nestle Indonesia, TC Pharmaceutical Industry Co Ltd., Danone Group Royal FrieslandCampina NV Mayora Indah Tbk PT, and Indofood Sukses Makmur Tbk PT. Indonesia V&D supplements market was witnessed to be moderately fragmented. Some key players active in the market include Bayer AG, Kalbe Farma Tbk Pt, Tempo Scan Pacific Tbk PT, Sido Muncul PT, Soho Industri Pharmasi PT, Darya-Varia Group, Citra Nusa Insan Cemerlang PT and K-Link International Sdn Bhd and many others.
Indonesia Nutraceutical Market Future Outlook
Indonesia functional foods market is expected to showcase noteworthy growth over the forecasted period 2018-2023. It will continue leading the Indonesia nutraceutical market since Indonesians have resorted to change in their diet patterns to prevent fatal diseases like CHD, cancer, stroke, diabetes, and others. Baby food is expected to remain the market leader in functional foods.
Indonesia functional beverages are expected to remain a market follower by the year ending 2023, showcasing a single digit compounded annual growth rate over the forecast period 2018-2023E. Soft Drinks will be leading the functional beverages market by capturing more than half of the market share in the year 2023 and among soft drinks, a sports drink will be the biggest revenue generator. It is expected that local players like Mayora Indah will grow in the near future.
Indonesia vitamins and dietary supplements market is expected to capture the lowest market share among all the three categories in the nutraceutical market in the year 2023. Standard Vitamins and Dietary Supplements will be leading the market by capturing approximately three fourth of the market by the end of the year 2023 but it is expected that the market for herbal vitamin and dietary supplements will be growing in the near future. Vitamins are expected to lead the vitamins and dietary supplements and the Pediatric Vitamins and Dietary Supplements are expected to capture one-fourth of the total market while Tonics will have the least market share in the year 2023. Single Vitamins will be leading the market by capturing more than half of the total Vitamins market in the year 2023.
Key Segments Covered
Functional Foods:-
By Type of Functional Foods (Baby Food, Dairy, Cooking Oil, Biscuits, Snack Bars and Fruit Snacks, Gums, Medicated and Chocolate Confectionery and Breakfast Cereals)
By Type of Dairy Products (Flavored Milk Drinks, Powder Milk, Dairy Based Yoghurt, Milk, Margarine & Spreads and Cheese)
By Channel of Distribution (Hypermarkets, Supermarkets, Independent Small Grocers, Non- Grocery specialists, and Direct Selling)
Functional Beverages:-
By Product Category (Soft Drinks and Hot Drinks)
By channel of distribution (Hypermarkets & Supermarkets, Independent Small Grocers, Convenience Stores, and Other Grocery Retailers.
Vitamins and Dietary Supplements:-
By Type (Vitamins, Dietary Supplements, Pediatric Vitamins, and Dietary Supplements and Tonics)
By Nature (standard and herbal/traditional vitamins & dietary supplements)
By Age Group (Infants, Teenage, Adult, seniors)
By Type of Vitamins (single vitamins and multivitamins)
By Type of Dietary Supplements (Standard/Non-Herbal and Herbal/Traditional)
By Positioning of Dietary Supplements (General Health and Others, Beauty, Digestive, Bone, Heart Health, Memory Health, and Joint)
By Type of Distribution Channel (Chemists/Pharmacies, Direct Selling & Internet Retailing, Drugstores/Parapharmacies, Hypermarkets, Supermarkets, and Independent Small Grocers)
Key Target Audience
Nutraceutical Manufacturers
Government Agencies
Vitamins and Dietary Supplements Companies
Functional Foods Companies
Functional Beverages Companies
Hypermarkets and Supermarkets Chain
Drug Stores and Pharmacies Chain
Online Retailing Companies
Time Period Captured in the Report:-
Historical Period: 2013- 2018
Forecast Period: 2019- 2023
Companies Covered:
Functional Foods:(Market Share, Strength and Weakness covered)
Danone Group
Nestle SA
Royal FrieslandCampina NV
Indofood Sukses Makmur Tbk PT
Morinaga Milk Industry Co Ltd
Ultrajaya Milk Industry & Trading Co Tbk PT
Functional Beverages:(Market Share, Strength and Weakness covered)
Otsuka Holdings Co Ltd
Nestle SA
TC Pharmaceutical Industry Co Ltd
Mayora Indah Tbk PT
Danone Groupe
Royal FrieslandCampina NV
Vitamins and Dietary Supplements: (Market Share, Strength and Weakness covered)
Bayer AG
Kalbe Farma Tbk PT
Tempo Scan Pacific Tbk PT
Sido Muncul PT
Soho Industri Pharmasi PT
Darya-Varia Group
Citra Nusa Insan Cemerlang PT
K-Link International Sdn Bhd
Key Topics Covered in the Report:-
Executive Summary
Research Methodology
Indonesia Nutraceutical Market Overview and Genesis
Indonesia Nutraceutical Market Size
Indonesia Nutraceutical Market Segmentation
Indonesia Functional Foods Market
Indonesia Functional Beverages Market
Indonesia Vitamins & Dietary Supplements Market
Trends and Developments in Indonesia Nutraceutical Market
Regulations in Indonesia Nutraceutical Market
Issues and Challenges in Indonesia Nutraceutical Market
SWOT Analysis of Indonesia Nutraceutical Market
Indonesia Nutraceutical Market Future Projections, 2018-2023E
Analyst Recommendations
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