How Online Advertising Market Is Positioned In Indonesia?
In past few years, Indonesia online advertising market has witnessed a remarkable growth owing to the factors such as increase in the number of internet users over the years along with increasing mobile and social media users. On the grounds of this, the market has recorded an amplified growth in the overall expenditure from USD ~ million in 2015 to USD ~ million in 2016. Rising trend in the ecommerce market, smartphone and tablet penetration, and the new product launches by the publishers have augmented the growth of online advertising market in Indonesia over the past five years.
Ogilvy One, Brightstars, Grey Indonesia and Milestone are some of the popular online advertising agencies of the country. Television advertising is the largest advertising segment in Indonesia followed by newspaper publishing. Since 2012, Indonesia is being counted among one of the most tech-savvy countries in Asia Pacific region posing a great potential for the online advertising in overtaking both television and newspapers. Mobile advertisements in Indonesia have grown by around 100% in 2012.
Traditional publishers have also initiated to focus towards the promising trend of online advertising; for instance, Kompas Gramedia Group is one of the leading newspaper publishing companies in the country that has its own official newspaper website named Kompas.com. Indonesia possesses an ability to compete with the traditional ad media owing to the digitalization of print media, rate of increase in the video advertising and other.
Which Type Of Online Advertising Is Preffered The Most?
The blend of search marketing as the contextual portal for user to start browsing and display advertising as where the consumer spends most of their time has been a perfect combination for digital advertising in the country. Online advertising market is dominated by search and banner advertising with an advertisement spending of USD ~ million and USD ~ million respectively, in 2016. Most preferred search sites by the users are Google, YouTube and yahoo, hence advertisers tend to choose these search sites as the primary medium to post their ads. Google Ad words are one of the most popular examples of search ads. Search advertising has gained more popularity since, search ads are a source of high-quality leads and every person that views the ad has been actively searching for information that is presented by the firms.
In the past few years, the online advertising through social networking sites is also becoming popular in the country due to the increased usage of Facebook, twitter, Instagram and others.
The usage of social networking sites have been accelerated within the country, building an opportunity for social media advertising. The share of social media advertising in the overall expenditure has shown an upward trend marking an increase from ~% in 2011 to ~% in 2016.
Which Sector Contributes The Most To Online Advertising Expenditure In Indonesia?
It is observed that from the year 2011 to 2016, FMCG/Retail sector has contributed the ~ to online advertising market in Indonesia in terms of advertisement expenditure. This is due to the choice of retail advertisers to use online mode of advertisements considering the wider reach of online advertisements. In 2016, FMCG sector online advertising expenditure reached USD ~ million from the figure of USD ~ million in 2011.
It is the fastest growing sector in Indonesia and the growth is stimulated by the rising disposable income of the people, booming e-commerce market, increased consumer spending and others. FMCG and Retail companies offer a wide variety of products intended on different age groups and different categories of people. Through online advertising methods such as social media and mobile advertising, the retailers can target their customers more accurately.
Topics Covered in The Report
https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html
Related Reports:
Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
In past few years, Indonesia online advertising market has witnessed a remarkable growth owing to the factors such as increase in the number of internet users over the years along with increasing mobile and social media users. On the grounds of this, the market has recorded an amplified growth in the overall expenditure from USD ~ million in 2015 to USD ~ million in 2016. Rising trend in the ecommerce market, smartphone and tablet penetration, and the new product launches by the publishers have augmented the growth of online advertising market in Indonesia over the past five years.
Ogilvy One, Brightstars, Grey Indonesia and Milestone are some of the popular online advertising agencies of the country. Television advertising is the largest advertising segment in Indonesia followed by newspaper publishing. Since 2012, Indonesia is being counted among one of the most tech-savvy countries in Asia Pacific region posing a great potential for the online advertising in overtaking both television and newspapers. Mobile advertisements in Indonesia have grown by around 100% in 2012.
Traditional publishers have also initiated to focus towards the promising trend of online advertising; for instance, Kompas Gramedia Group is one of the leading newspaper publishing companies in the country that has its own official newspaper website named Kompas.com. Indonesia possesses an ability to compete with the traditional ad media owing to the digitalization of print media, rate of increase in the video advertising and other.
Which Type Of Online Advertising Is Preffered The Most?
The blend of search marketing as the contextual portal for user to start browsing and display advertising as where the consumer spends most of their time has been a perfect combination for digital advertising in the country. Online advertising market is dominated by search and banner advertising with an advertisement spending of USD ~ million and USD ~ million respectively, in 2016. Most preferred search sites by the users are Google, YouTube and yahoo, hence advertisers tend to choose these search sites as the primary medium to post their ads. Google Ad words are one of the most popular examples of search ads. Search advertising has gained more popularity since, search ads are a source of high-quality leads and every person that views the ad has been actively searching for information that is presented by the firms.
In the past few years, the online advertising through social networking sites is also becoming popular in the country due to the increased usage of Facebook, twitter, Instagram and others.
The usage of social networking sites have been accelerated within the country, building an opportunity for social media advertising. The share of social media advertising in the overall expenditure has shown an upward trend marking an increase from ~% in 2011 to ~% in 2016.
Which Sector Contributes The Most To Online Advertising Expenditure In Indonesia?
It is observed that from the year 2011 to 2016, FMCG/Retail sector has contributed the ~ to online advertising market in Indonesia in terms of advertisement expenditure. This is due to the choice of retail advertisers to use online mode of advertisements considering the wider reach of online advertisements. In 2016, FMCG sector online advertising expenditure reached USD ~ million from the figure of USD ~ million in 2011.
It is the fastest growing sector in Indonesia and the growth is stimulated by the rising disposable income of the people, booming e-commerce market, increased consumer spending and others. FMCG and Retail companies offer a wide variety of products intended on different age groups and different categories of people. Through online advertising methods such as social media and mobile advertising, the retailers can target their customers more accurately.
Topics Covered in The Report
- Indonesia Digital Advertising Spending
- Forecast Online Advertising Expenditure
- Online Advertisement Spending
- Indonesia online ad spend
- Indonesian ad spend in 2016
- Ad Spend Growth Indonesia
- Indonesia Digital Advertising Market
- Indonesia Online Advertising Market
https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html
Related Reports:
Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
