Field sale is a type of sales process in which representatives go out in the market & sell customers directly. The field sales representatives are able to identify prospects, pursue the leads, making contact, and ultimately closing the deal. Some of the key benefits associated to field sales includes the selling more, building strong customer relationships, presentations & demos which makes better impact on customers, it also act as an effective source of customer data & feedback and ideal for the businesses that have complex sales cycles. The Field Ready Sales Plan facilitate in defining the set of sales targets for all sorts of business, choosing of right sales approaches the target market, identify sales tactics for the sales team, activate-motivate & focus on the sales team, budget & clarify steps to achieve the targets and review the goals periodically & improve approaches to the sales.
Ken research is a market research firm. We know how to measure the lifetime value of a client. We focus on retaining existing customers as well as acquiring new ones. Customer retention defines our company’s ability to retain customers over a definite period of time. Customer retention rate is a vital metric that highlights the amount to which a company understands & serves its clients. Customer retention is a measurement of a growth mindset, whereas Customer Retention Strategy is the means of engaging individual in order to build strong and lasting relationships that promote the customer loyalty.
Ken Research has many customer
retention strategies to improve the sales. These customer retention strategies
have many stages such as financial bond, structural bond, social bond, and
customization bond. Few Customer
Retention Strategy includes form customer councils, run contextual in-app
surveys, preview & validate new features, onboard new customers, utilize
product announcements, offer multi-channel support, set cleat expectations, act
of customer feedback, start a customer loyalty program, trigger emails to bring
back inactive users, send customer satisfaction surveys, incentives customers
with referral programs, use the element of surprise, publicly acknowledge your
mistake, use a discount to re-engage first time buyers, empower customers with
self-serve resource and others. Best customer retention strategies are
basically built on widespread knowledge about our customers. The key approach
to delight or engage our customers is by knowing how they mark and what brings
value to the customer journey. We use accurate CRM (Customer Relationship
Management) platform and business intelligence platforms to discover various
useful insights related to buying patterns, shopping & communication
preferences and so on.
We support you catalogue
Business-to-Business (B2B) and Business –to-Customer (B2C) market opportunities
that can be leveraged by your commercial proficiencies. Our Go-to-Market (GTM)
strategy will assistance your business win across favorable geographies, with
restructured operating models, Industry Potential
Business Model, pinpointed pricing strategy, intensified sales
capacity, products & solutions, effective marketing competences and many
more. Business model is a frame to find an organized way to unlock the enduring
value for a business while delivering value to the customers and capturing that
value through monetization strategies.
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Ken Research
Ankur Gupta, Head Marketing & Communications