Coffee
is a brewed drink made from roasted coffee beans, which are the roasted fruit
of Coffea Arabica bush. It is most popular beverage that is consumed by
everyone to release their stress & boost up the energy level. It provides a
revitalizing effect due to the caffeine present that can cause nervousness
& restlessness, insomnia, stomach upset, increased heart & breathing
rate, nausea & vomiting, and other side effects. It is generally darkly
colored, slightly acidic and bitter. It is prepared & presented in various
different ways. It is usually served hot, it can also be severed as iced coffee.
The potential health benefits associated with drinking coffee are Parkinson's
disease, protecting against diabetes, liver disease and promoting a healthy
heart. It is also used to prevent gout, type 2 diabetes, gallstones and certain
types of cancer.
According to study, “Vietnam Coffee Market Comprehensive Report Q4/2019”
the key companies operating in the Vietnam coffee market are Intimex Group
Joint Stock Company, 2-9 Dak Lak Import Export One Member Co., Ltd., Olam
Vietnam Company Limited, Trung Nguyen Group Joint Stock Company, Nestle Viet
Nam Company Limited, Trung Nguyen Group Joint Stock Company, Phuc Sinh Joint
Stock Company, Minh Tien Coffee Import Export Co., Ltd., Joint Stock
Company-Tin Nghia Corporation, Vinh Hiep Co., Ltd.
Based on variety of coffee, Vietnam coffee market is segmented into
Robusta, Arabica, specialty and others. Based on form type, market is segmented
into whole-bean, instant coffee, ground coffee and coffee pods & capsules. Based
on processing type, market is segmented into grading roasted beans, roast
characteristics, roasting, decaffeination, storage,
brewing, and nutrition, serving and instant coffee. Based on distribution
channel, market is segmented into off-trade distribution channel and on-trade
distribution channel. Off-trade distribution channel is further sub-segmented
into convenience stores, supermarket or hypermarket, specialist retailer and
others. Additionally, on-trade distribution channel is also further
sub-segmented into food service and cafes. Based on end-use, market is
segmented into ready to drink coffee, nutraceuticals, cosmetics, hot drinks,
flavored beverages, pharmaceuticals, food & beverage flavors and others. In
addition, based on end user, market is segmented into commercial, industrial,
and residential.
The Vietnam
coffee market is driven by increase in cafe culture in today’s young
generation, followed by growth in disposable income, rise in innovative
packaging, rise in urbanization, increase in demand for gourmet, ready-to-drink
coffee, and specialty coffee beverages, rise in the retail sales using
e-commerce, reduction in consuming the carbonated drinks, growth in white
collar demographic, and rise in food service outlets. However, rise in retail
associations, easy availability of teas, increase in strict rules, and
uncertainties in weather may impact the market. Moreover, rise in shifting work
culture specifically in corporate industry along with improving living
standards are key opportunities for market. Furthermore, easy availability of
various types of coffee flavors & styles of brewing is a major trend for
market.
In Q4/2019, the Vietnam's coffee production
was increased owing to stable weather and enough rainfall to supply the crop. In
upcoming years, it is predicted that the coffee market of country will be reached
at rapid pace due to rise in demand of organic type coffee because of rise in awareness
of the health benefits associated with the use of coffee during the forecast
period.
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Ankur Gupta
Ken Research Private Limited, Head Marketing
Ankur@kenresearch.com
+91-9015378249
Ankur Gupta
Ken Research Private Limited, Head Marketing
Ankur@kenresearch.com
+91-9015378249
