The
report titled “Vietnam
Online Classifieds Market Outlook to 2023 - By Horizontal and Vertical Classifieds, By Source of Revenue (Listings
and Advertising), By Verticals (Automobile, Properties and Recruitment)” provides a comprehensive
analysis of the online classifieds market in Vietnam. The report also covers
the overview and genesis of the industry, overall market size in terms of
revenue, segmentation in each type of online classified market such as type of
listing, revenue streams, major regions, and also parameters such as market
structure, number of users and case studies, trends and developments, issues
and challenges, regulations, business models, SWOT analysis, competitive
scenario and company profiles. The report concludes with market projection and
analyst recommendations highlighting the major opportunities and cautions in
the online classified market in Vietnam.
Vietnam Online Classifieds Market Overview
The
digital classifieds market in Vietnam is primarily an amalgamation of
horizontal and vertical players in the country. The horizontal classifieds dominate
the market owing to high traffic influx and brand recall through extensive
advertising and elaborate sale and listings of various products and services
free of cost. On the other hand, the vertical classifieds have tried to adopt
differentiated business models with differentiated technology, supreme market
expertise and unmatched user experience.
Vietnam Online Automotive Classifieds Market: Along with rising internet penetration in the country, the
consumers showcased a shift from the traditional method to search and purchase
cars through online classifieds which increased the number of listings on the
online classifieds market during the period 2013-2018. Pre-owned car websites
bring seller’s prospects and buyer’s selection together mostly through free
listings, thus capturing majority share of total listings whereas paid listings
accounted for the remaining share. In terms of revenue, majority of the
revenues are generated from listings fees/subscription and the remaining share from
advertising.
Vietnam Online Property Classifieds Market: The Vietnam online property classifieds market registered the
highest growth rate due to factors such as strong GDP growth, eased foreign
ownership regulations since 2015, booming tourism and declining mortgage rates.
Advertisement accounted for majority of the revenue share for property online
classifieds in Vietnam, whereas the remaining share was captured by listings
fee/subscription charges and other revenue sources such as customized market
research reports and commissions.
Vietnam Online Recruitment Classifieds Market: The online recruitment classifieds market in Vietnam has
shown a tremendous growth owing to the shift from traditional methods of
recruitment to digital one due to increase in internet penetration in the
country. The revenue derived from recruiters contributed majority share in the
online recruitment classifieds market, owing to listing fees, advertisement
fees and subscription fees charged from recruiters. The remaining share was
captured by job seekers segment.
Vietnam Online B2B Classifieds Market: Vietnam´s fast economic growth and political stability
make it one of the most potential B2B market in the world. However, the B2B
classifieds market in Vietnam is yet to gain prominence in Vietnam as the
traders still prefer to carry out their business operations in the traditional
method. However, rising number of MSMEs operating in Vietnam along with the
increasing penetration of internet has led to increase in online advertising
which has successfully contributed towards the revenue generation through B2B
classifieds.
Vietnam Online C2C Classifieds Market: With the growing middle class in Southeast Asia, Vietnam has
been experiencing phenomenal growth rate in its online C2C classifieds sector. Vietnam’s
consumer base is a young demographic between the ages of 25 and 54 years
old, and with increasing dominance of this age group in the total population in
2018, C2C classifieds market is project to incline further in coming years.
Revenue in Vietnam classifieds market comprises of sales by different product
categories such as electronics, automobiles, furniture, books, real estate,
fashion and others.
Competitive Landscape in Vietnam Online Classifieds Market:
Vietnam
online auto classifieds market is highly concentrated with the presence of
major players such as Bonbanh, Oto, Carmudi Vietnam, and others such as
Carontrade, Caramo and Muaxe24, whereas the online property classified market has
witnessed the entry of a number of players over the past 3-4 years, however,
the market remains concentrated amongst a few top players. The presence of
major players such as Batdongsan, MuaBannhaDat, Propzy, Rever and others make
the market highly competitive in nature with each player working under a
different business model. It was witnessed that Vietnam online recruitment
classifieds market is moderately concentrated with the presence of major
players such as Vietnamworks, Careerbuilder and Vieclam24h.Vietnam online B2B
classifieds market is moderately concentrated with the presence of major
players such as Vietnamesemade, Vietnam TradeKey, TradeBoss, Vietaz, EC21 and
others. Vietnamesemade established itself as market leader in Vietnam online
B2B classifieds market owing to its high number of listings by merchants,
powerful search engine, trade matching analytics and product promoting tools. Vietnam
online C2C classifieds market is highly concentrated with the presence of major
players such as ChoTot, Muaban, Rongbay Vietnam, Locanto and others. ChoTot has
established itself as leading player in C2C classifieds market majorly due to
its aggressive effort to build best user experience, particularly on mobile
devices which led to its rapid growth in the country.
Vietnam Online Classifieds Market Future Outlook:
Driven
by rising acceptance for used cars, internet proliferation and organized online
transactions, the listings in the online auto classifieds market is expected to
grow further during 2019-2023. Investing in streamlining verification process, introduction
of various value added services such as 360 degree view and virtual tours is
expected to boost online property classified market. Online recruitment
classifieds market in Vietnam is expected to grow due to the introduction of
value added services such as resume building and short listing candidates for a
particular job search etc. B2B Companies might leverage existing network and
integrate with a marketplace that provides search, purchase, payments, data
security, customer support, logistics and order management for high demand
products and verified sellers. Such integration will help the B2B players
analyze transactions and increase avenues of monetization.
Key Segments Covered:-
Vietnam Online Automotive Classifieds Market
By Vehicle Type
Premiums
and SUV’s
Hatchbacks
Motorbikes
Others
By Revenues Source
Listing
Revenues
Advertisement
Revenues
By Listings
Free
Listings
Paid
Listings
Vietnam Online Property Classifieds Market
By Property Type
Residential
Sector
Commercial
Sector
Industrial
and Others
By Sale or Rental Listings
Rental
Listings
Sale
Listings
By Market Structure
Secondary
Market (Brokers)
Primary
Market (Builders)
By Revenues Source
Listing
Revenues
Advertisement
Revenues
By Region
Ho
Chi Minh
Hanoi
Da
Nang
Others
Vietnam Online Recruitment Classifieds Market
By Industry
Sales
Marketing
Customer
Service
Others
By Sources of Revenue
Recruiters
Job
Seekers
By Recruiters Revenue
Job
Listing
Advertisement
Revenues
Database
Access
By Type of Registered Customers
Companies
Consultants
By Region
Ho
Chi Minh
Hanoi
Bin
Duong
Others
Snapshot of Vietnam Online B2B Classifieds Market
Snapshot of Vietnam Online C2C Classifieds Market
Key Target Audience:-
Online
Classified Companies
Advertising
Agencies
Automobile
Companies
Construction
Companies
Real
Estate Brokers
HR
Consultancies
E-Commerce
Companies
B2B
Businesses
Investors
and VC Firms
Time Period Captured in the Report:-
Historical Period: 2013- 2018
Forecast Period: 2019E - 2023E
Companies Covered:-
Online Automotive Classifieds Market:-
Bonbanh
Oto.com
Carmudi
Online Property Classifieds Market:-
Batdongsan.com
MuaBannhaDat
Propzy
Rever
Online Recruitment Classifieds Market:-
Vietnamworks
Careerbuilder
Vieclam24h
Jobstreet
Careerlink
Online B2B Classifieds Market:-
Vietnamesemade
Tradekey
Tradeboss
Vietaz
EC21
Online C2C Classifieds Market:-
Chotot
Muaban
Rongbay
Phomuaban
Key Topics Covered in the Report:-
Vietnam
Online Classifieds Market Overview and Genesis
Vietnam
Online Automotive Classifieds Market Overview and Size
Vietnam
Online Automotive Classifieds Market Segmentation
Vietnam
Online Property Classifieds Market Overview and Size
Vietnam
Online Property Classifieds Market Segmentation
Vietnam
Online Recruitment Classifieds Market Overview and Size
Vietnam
Online Recruitment Classifieds Market Segmentation
Trends
and Developments in Vietnam Online Classifieds Market
Regulations
in Vietnam Online Classifieds Market
Issues
and Challenges in Vietnam Online Classifieds Market
Business
Models of Vietnam Online Classifieds Companies
Competition
Scenario of Vietnam Online Classifieds Companies
End
User Analysis of Vietnam Online Classifieds Market
Vietnam
Online Classifieds Market Future Projections, 2018-2023E
Analyst
Recommendations
For more information on the research report, refer to below
link:-
Related
Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
