In-flight advertising refers to advertising
which is targeted toward potential customers, on board an aircraft. In-flight
advertising involves advertising through in-flight magazines, setback tray
tables and overhead storage bins, and sales pitches by flight attendants. It
creates a rare or ideal opportunity for business to communicate & engage
with target consumers. Advertisements are tailored to the traveler's
destination, or several of the airlines destinations, promoting local hotels,
restaurants businesses and shopping. The key benefits are included global
reach, captive audience, highly targeted audience, high frequency of exposure
and numerous choices of formats & platforms.
According to study, “Global
Inflight Advertising Market Information Report by Product (Inflight magazines,
Display Systems, Baggage Tags, In-flight Apps, and Others (Overhead Bins,
Seatback Tray Tables, Boarding Passes, and Aircraft Wrap)), by Aircraft Type
(Business Aircraft and Passenger Aircraft) and by Regions (North America, Europe,
Asia Pacific, Middle East and Africa, and South America) - Global Forecast To
2023” the key companies operating in the global inflight advertising
market are Global Eagle, IMM International, Panasonic Avionics Corporation,
MaXposure Media Group India Pvt. Ltd., Emirates Airline, EAM Advertising LLC,
INK, Global Onboard Partners, Rockwell Collins Inc., Atin OOH, Blue Mushroom,
Zagoren Collective, InterAir Media, Ryanair Ltd., Spice Jet Airline, Agency
Fish Ltd., Cinderella Media Group Ltd. The key companies are developing new
technologies and innovative products with better technical & financial
resources for affecting the continue competitiveness in the market.
Based on product type, global inflight
advertising market is segmented into inflight magazines, baggage tags, display
systems, in-flight apps, and others (overhead bins, boarding passes, seatback
tray tables, and aircraft wrap). The inflight magazines are gaining grounds as
long travels permit passengers to read & get information from such magazines.
Based on aircraft type, market is segmented into passenger aircraft and
business aircraft. Based on connectivity technology, market is segmented into
air-to-ground and satellite technology. Based on advertising services, market
is segmented into e-commerce platform, Wi-Fi connectivity and live TV services.
In addition, based on application, market is segmented into FMCG,
telecommunications, BFSI, real estate and others.
The global inflight advertising market is
driven by rapid fleet expansion, followed by advent of digital media, increase
in passenger traffic, rise in development of aircraft, increase in product or
service extensions, rise in development of new advertisement techniques and
increase in investments in research & development (R&D). In addition,
inflight advertising has various choices of formats & platforms and high
frequency of exposures which also propels the growth of market. However, issues
associated with existing hardware may impact the market. Additionally, an
increase in incidence of connectivity is a key opportunity for market.
Based on geography, the North-American region
holds major share in inflight advertising market owing to increase in air
travel and rise in tourism in the region. Asia-Pacific region is anticipated to
witness higher growth rate due to increase in number of airline services
industry over the forecast period. It is expected that future of the market
will be bright as a result of introduction of targeted advertising through live
television & in-flight apps, in near future.
For more information, click on the
link below:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing &
Communications
+91
9015378249