Increasing
TV Penetration, Rising Household expenditure on Entertainment and the Drive for
Digitization to Support Market Growth
November 2015
The
Pay TV Market in India will continue to grow at a considerable pace in the next
few years with the rise in demand for television subscriptions due to rising
personal disposable income and the rising number of TV viewing households. The
market is predicted to grow at a CAGR of ~% from FY’2016- FY’2020 and is
expected to cross INR ~ billion by FY’2020. Increasing television and internet penetration,
demand for advanced technology, better quality of television viewing and
government support will drive the growth of the industry in the future. More than ~% of the subscription revenues of the sector is
expected to be attributed to the cable TV segment of the market.
Cable TV Market is expected to be the
biggest contributor in the overall revenue of the Pay TV Market of India over FY’2016-FY’2020.
The second largest revenue contributor would be the DTH market with a share of
~% in the subscription revenue of Pay TV market by FY’2020. India’s IPTV market
is expected to acquire a little growth from its previously sluggish performance
owing to the increased broadband penetration rates and investments in internet
technology.
The Pay TV market has developed in
both the rural and the urban areas. However, the rate of growth of pay TV
subscriptions has been more rapid in the rural areas than the urban areas due
to the introductions of alternative forms of subscription such as DTH. DTH has
been able to overcome the disadvantages of the cable TV market. Therefore the
cable dry areas which include the rural areas primarily, have experienced a
growth in the number of DTH connections.
“While the technological innovations, enhanced
features and services, better quality of display, rising television viewers,
consolidation of local cable operators and the government’s digitization
process in the market will result in increased spending on Pay TV sector in
India. The strict regulatory framework, the high costs of advanced technology,
lack of appropriate investments and high tax structure are few of the major
challenges which will affect the growth of this industry in the future”,
according to the Research Analyst, Ken Research.
The report titled “India
Pay TV Market Outlook to 2020,” provides detailed overview on the Pay TV
Market in India and helps readers to identify the ongoing trends in the
industry and anticipated growth in future depending upon changing industry
dynamics in coming years. The report will help industry consultants, various
media professionals and other stakeholders to align their market centric
strategies according to ongoing and expected trends in the future.
Key Topics Covered in the Report:
-
India Pay TV Market Size by
o Revenues
o Number of Subscribers
-
Market Segmentation by
o Technology
o Regional Demand
o Source of Revenue
-
India Cable TV Market Size
by
o Revenues
o Number of Subscribers
-
India Cable TV Market
Segmentation by
o Technology
o Regional Demand
-
India DTH Market Size by
o Revenues
o Number of subscribers
-
India DTH Market
Segmentation by
o Regional Demand
-
India IPTV Market Size
by
o Revenues
o Number of Subscribers
-
India IPTV Market
Segmentation by
o Regional Demand
-
Trends and Development
-
SWOT Analysis
-
Competition and Market Share
-
Government Regulations
-
Growth Drivers
-
Issues and Challenges
-
Future Outlook
-
Analyst Recommendations
-
Macro Economic Parameters
Key Segments Mentioned in the Report
Pay TV
Cable TV
DTH
IPTV
Players Covered in the Report
Cable TV
Hathway
Cables and Datacom Ltd
Den
Networks
Siti
Cable
DTH Market
Tata
Sky
Dish
TV
Bharti
Airtel
Videocon
D2H
Reliance
Sun
TV
IPTV Market
Bharti Airtel
Bharat Sanchar Nigam Limited
Mahanagar Telephone Nigam Limited
Related Reports:
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
