Global Market Research Reports : Ken Research: Israel Fitness Equipment Market Competition

Launch of University based and Women Centric Fitness Clubs coupled with Government Initiatives

Awareness of the importance of a healthy lifestyle and establishment of additional universities with well-equipped sports facilities including fitness centres will lead to the growth of university-based gyms. Focus of government to improve the physical health of women in Israel will lead to launch of women centric fitness clubs. Coupled with those initiatives undertaken by government such as “National Program to promote Active, Healthy Lifestyle” and events like “Jerusalem Marathon” and “The Women Race-Life Run” to improve physical conditions of people due to rising health concerns such as obesity, and cardio vascular diseases in Israel has resulted in the growth of fitness equipment market in between 2016 and 2021.

Specialized Fitness Programs

Specialty fitness programs that focus on a particular style of exercise, piece of equipment or even philosophical approach are exploding across the country in recent years. Increasing equipment and facility spaces in fitness clubs, such as hot yoga studios, high altitude training rooms, metabolic testing equipment and day spas are gaining popularity among the consumers. The extensive use of fitness equipment for these purposes are paving a path for the fitness equipment distributors to integrate the market.

Import and Export Scenario of Israel Fitness Equipment Market

Majority of the fitness equipment imported in Israel in 2020 were from China, Taipe and USA; with China contributing to majority share of 68% of the overall imports in 2020 on the basis of revenue generated. Preference of consumers for high-tech enabled equipment in turn contributes to the increased demand of fitness equipment of foreign brands rather than domestic brands. Coupled with that, lack of domestic manufacturer’s ability to produce high end fitness equipment serve as a major threat to the domestic fitness equipment industry in Israel.

Impact of COVID-19 and Surging Demand for Home Based Fitness Equipment

In 2020, fitness equipment industry experienced a temporary downfall owing to the impact of COVID-19 on industry leading to closure of the fitness centers and health clubs due to country wide lockdown. With mandatory protocol such as to avoid physical contact and maintenance of social distancing to prevent the transmission of virus restrained a major chunk of population from availing fitness services in fitness centers and health clubs. These factors have however led to increased demand of home-based fitness equipment yoga mats, resistance bands and dumbbells along with exercise bike, elliptical and treadmills and adaptation to digital fitness services, as people preferred to follow fitness regimes at their home to ensure safety. Also, increased awareness on health and hygiene followed by the advent of COVID-19 is acting as a catalyst for the surging demand of fitness services across Israel as people are inclined towards improving their physical health. This in turn has contributed in rising number of commercial fitness centres and clubs which is positively contributing in the growing demand of fitness equipment.

The publication titled “Israel Fitness Equipment Market Outlook to 2026: Driven by increase in commercial gyms and home fitness due to growing awareness towards a healthy lifestyle and impetus by the government to promote health and fitness” provides a comprehensive analysis of the fitness equipment industry. The report covers various aspects including fitness equipment industry market size on the basis of on the basis revenue, market overview, value chain analysis, ecosystem, operating model, gym joining decision making parameters, SWOT analysis, major trends and developments, government initiatives promoting health awareness, and impact of COVID-19. Insights on competitive landscape of fitness equipment industry, list of major distributors in Israel, and company profile of major players along-with cross comparison between fitness equipment distributors operating in the ecosystem on the basis of company overview, revenue generated, countries served, product portfolio, revenue streams, type of customers, serviced offered, strengths, weaknesses, major clientele and key partnerships is also covered in the report. The report also covers trade scenario of fitness equipment (by imports and exports of fitness equipment from major countries), along-with end user analysis of demand side highlighting key demand clusters on the basis of region, customer decision making factors in joining fitness centers, target and service addressable market of Israel health and fitness industry. Further report also focuses on the Israel Fitness Equipment Market Segmentation by Type of End User (Commercial Fitness Centers & Health Clubs, Universities, Office & Hotels) By Value (In USD Mn), By Location of Manufacturing (Import and Domestic Manufacturing) By Value (In USD Mn). Israel Fitness Equipment Market report concludes with projections for the future of the industry including forecasted industry size by revenue by 2026, and analysts’ take on the future highlighting the major opportunities.

Key Segments Covered in Israel Fitness Equipment Industry

Israel Fitness Equipment Market

By Type of End User
Commercial Fitness Centers & Health Clubs
Universities
Office & Hotels

By Foreign and Domestic Manufacturing
Foreign
Domestic

Israel Offline Fitness Market Assessment
Commercial (Exclusive/Boutique Centers, Popular Fitness Centers, and Local Gyms & Fitness Clubs)
Hotels and Resorts (5 Star Hotels & Resorts, 4 Star Hotels & Resorts, and 3 Star Hotels & Resorts or Less)
Universities

Fitness Equipment Import and Export Scenario on the basis of Revenue, By Country, 2016-2020
Economic Impact of Fitness Centers in Israel (Direct and Indirect)
Key Demand Clusters for Fitness Equipment, By Region, 2021

Israel Fitness and Health Industry

Target Addressable Market and Service Addressable Market in Israel Health and Fitness Industry

Key Target Audience

Fitness Equipment Manufacturers
Fitness Equipment Distributors
Fitness Equipment Retailers and Importers
Commercial and Private Fitness Centers
Hotels & Resorts
Government Bodies

Time Period Captured in the Report:

Historical Period: 2016-2021
Forecast Period: 2021-2026F

Israel Fitness Equipment Industry Players/Ecosystem

Manufacturers
Technogym
Les Mills International
Head Fitness
Spirit Fitness
Nautilus
York Fitness
SportsArt
Freemotion
Reebok
BodySolid
Powertec
Vision Fitness
Bowflex
Schwinn
Everyoung
Target Fitness
LifeGear
Sportop
Assault Fitness
Concept2
Eleiko

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Distributors
Abir Sport Co. Ltd.
Sal Sport
ProGym Performance Training
Sportal Advanced Fitness Equipment
Techno Sport
Gym Service Ltd.
Sport Tec
BH Fitness
X-Wear
Sport Stock
Everest Sport
YGL - Living Well.

Retailers
Decathlon Israel
Fitness Depot
NineFit
DesertCart
CoolPool and Sport
Sports Center
Total Fitness
Daniel Fitness
Pro Fitness

Commercial Fitness Centers
ProFit Gym
Studio C
Iron Gym
Free Fit
Peleg’s Gym
Orange Theory
Holmes Place

Hotel and Resorts
Al Ahly SC
Pyramids FC
Dan Hotels
Isrotel Hotels
Hilton Hotels
Fattal Hotels
IHG Hotels and Resorts
Marriott Bonvoy
Brown Hotels, Selina Hotels

Universities
Petrojet
Tel Aviv University
Weizmann Institute of Science
Hebrew University of Jerusalem
Jerusalem College of Technology
College of Management Academic Studies
Technion - Israel Institute of Technology
Ariel University
Ben-Gurion University of the Negev
University of Haifa.

Associations
AGSO (Association of Gym and Studio Owners)

Key Topics Covered in the Report

Socio Demographic and Economic Outlook of Israel
Overview of Fitness Equipment Market in Israel
Ecosystem of Israel Fitness Equipment Market
Value Chain Analysis of Israel Fitness Equipment Market
Operating Model of Fitness Equipment Distributors in Israel
Israel Fitness Equipment Market Size on the basis of Revenue
Israel Offline Fitness Market Assessment
Israel Fitness Equipment Market Segmentation (By Type of End User, By Domestic and Imported Manufacturing)
SWOT Analysis
Trends and Developments
Government Initiatives in the Fitness Sector
Economic Impact of Fitness Centers in Israel (Direct and Indirect)
Impact of COVID-19 on Fitness Industry in Israel
List of Fitness Equipment Distributors in Israel (Year of Establishment, Location, Contact, Mail Id, Country of Operation, and Brand Association)
Cross Comparison of Major Fitness Equipment Distributors in Israel (Year of Establishment, Number of Employees, Countries Served, and Product Portfolio)
Company Profile of Fitness Equipment Distributors in Israel (Company Overview, Type of Customers, Services Offered, Strengths, Weaknesses, Major Clientele, and Key Partnerships, Future Developments)
Identifying the Customer Cohorts in Israel Health and Fitness Market
Customer Decision Making Factors Fitness Centers
Customer Mind-set for Fitness in Israel
Target Addressable Market and Service Addressable Market in Israel Health and Fitness Industry
Analyst Recommendations