According
to the study “Vending
in Israel”, the leading dairy companies Tnuva and Tara in
Israel launched dairy vending machines that deliver various dairy products
which are embedded with advanced technology. The automated machine enables
consumers to purchase milk, yoghurt and other dairy essentials in convenient
locations all over Israel. Consumers can also purchase milk on their way home
from work at train stations, at highly populated residential areas and business
areas.
An automated
machine that provides items such as snacks, beverages, alcohol, chocolate,
cigarettes, lottery tickets, chewing gum, birth control, condom vending, bulk
candy, gumballs, dairy products, newspaper, stamps, soap products and tickets to
consumers is known as a vending
machine. There are few specialized vending machines are for automobile,
bait, book, French fries, pizza, life insurance, marijuana and social networked
vending machines. Specialized vending machines provide less common products
compared to traditional vending machine items and is a innovative piece.
Operation cost of
the vending machines in Israel is very huge and the cost of commodities
utilizing the vending machines is highly affected. The establishment of vending
machines predicts its success with the rate of utilization. All the major brands
that have widespread coverage are located in areas with high foot traffic that perform
better than vending machines in Israel’s less densely populated areas. Mashkar is
the leading player in Israel’s vending machines and has various machines
positioned in prime locations. More vending machines are expected to be
installed all over Israel over the next few years. Majority of the vending
machines in Israel dispense hot drinks, packaged drinks, packaged foods, dairy
products, tobacco, personal hygiene products, traditional toys and games.
A joint effort was pursued between the Tel Aviv-Jaffa Municipality's
Community and Sports Department where the Health Ministry in Israel aims to
encourage students to eat healthier. Therefore, vending machines were installed
to provide fresh fruit in several schools across Tel Aviv. Fruit vending
machines have promoted healthy eating among students. This trend has encouraged
the government to establish fruit vending machines in community recreational
centres, where children spend their time. Israel education ministry has issued
a directive to day care centres and schools to ban selling and serving of unhealthy
food on their premises. Such reforms within the country will surely boost the
vending machines market over the next few years.
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Ankur Gupta,
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