India Out Of Home (OOH) Advertising Market Future Outlook To 2021: Ken Research

How the India Out of Home (OOH) Advertising Market Is Positioned?

India OOH advertising industry has transcended the traditional media options and consumers are being communicated at every touch point possible. OOH advertising in India is no more restricted to billboards, the new media options like street furniture, transit media, mall kiosks, and digital media have come up presenting advertisers with a variety of options to choose from. This had led the sector to register CAGR of ~% in FY’2011-FY’2016. The revenue increased from INR ~ billion in FY’2011 to INR ~ billion in FY’2016. Market was mainly driven by improvement of technologies in transit media advertising and airport advertising which are high traffic volume areas with potential consumers.

Demand from Ecommerce companies and banking sector, government also became the major contributor to the OOH advertising industry. Significant improvement was registered in mass transit OOH advertising which further helped in boosting the revenue during the period. Growth was mainly led by increased demand from new and emerging companies with dominant share being captured by physical OOH advertising.

India Physical OOH Advertising Market

Market Size for India Physical OOH Advertising Market

Physical OOH advertising consists of traditional and new methods of OOH advertising in which the display is static. These mainly include billboards, unipoles, gantries, standees, building and train wraps street furniture and others. Market for physical OOH had been registering positive growth in terms of revenue since FY’2011 with an estimated growth from INR ~ billion in FY’2011 to INR ~ billion in FY’2016. Advent of 3G services in India, introduction of global e-commerce companies in India, price war between ecommerce companies in India, assembly and general elections, launch of key government schemes such as Jandhan and Swachh Bharat Abhiyaan led to growth in demand for physical OOH advertising in India. Price of the physical OOH advertising is variable and is dependent on location and type of consumers thronging the area.

Market Segmentation

The market segment for physical OOH was largely dominated by billboards commanding an estimated ~% market share. Transit media has seen significant rise in demand leading its market share in Physical OOH advertising increasing from ~% in FY’2011 to ~% in FY’2016. Gantries and other segments such as street furniture, standees constituted ~% In terms of location roadside environment dominated the market with ~% market share followed by transit media, street furniture and others.

Physical OOH Market Trends in India

There is increased focus to improve the transport and other related infrastructure to satisfy the needs of rising population in urban locations. These structures face the huge traffic volume and are very attractive source for state and municipalities to earn revenue by leasing these spaces for OOH advertising. Implementation new regulations regarding outdoor advertising is expected to help in curbing illegal hoardings and promote the use of these public spaces for advertisement. With the passage of time and advent of many technologies OOH advertising has developed in leaps and bounds.

India Digital OOH Market In India

Market Size for India Digital OOH Advertising Market

Digital advertising in India had risen significantly during the analysis period (FY’2011-FY’2016) registering CAGR of ~%. Revenue generation from advertising on Digital OOH platform had risen from INR ~ million in FY’2011 to INR ~ million in FY’2016. Growth was maximum in FY’2015 as general election was held in India and digital advertising was used extensively to reach the audience. Continuous improvement infrastructure is the very important factor promoting the use digital OOH medium to reach the audience. These have become significant source for target advertising at major locations like metros and airports, malls and shopping complexes generating revenue for companies. Metro cities remain the major growth driver for demand of digital OOH medium for advertisements. Integration of digital content with OOH is leading to location based customization of advertisements.

Market Segmentation

Transit media continues to remain the dominant player in digital OOH market advertising. Market share declined during analysis period but there had been significant increase in revenue. The market share for the digital OOH advertisement on street furniture has increased from~% in FY’2011 to ~% in FY’2016. Other sector which showed significant growth include hospitality centers, health and personality, cinemas, retail outlets and other location of public access. Video ads remain a dominant player in digital out of home advertising with staggering market share of ~% in FY’2016. Revenue from image ads had decreased from INR ~ million in FY’2011 to INR ~million in FY’2016. Wrap around had its market share declined from ~% to ~% during the same period due to rise in market share of video ads.

Companies Cited in the Report

List of Companies                                                                                 Companies Covered in the 
                                                                                                                    Report                       

Times OOH, TDI, Pioneer Publicity, Laqshya Media, 
JC Decaux, EG Communications, Bright Outdoor Media,              Traditional Asset Owners
Global Advertisers Alakh Advertising & Publicity, 
Jagran Engage, Noida Publicity, Icons, 
Signpost India Pvt. Ltd. JCDecaux, Explomedia, 
Group AAO, Roshan Publicity, Prakash Publicity Service

S&O Investments, Group AAO, Brite Advertising, 
Lead Advertisers, Aspek Media, The Social Street,                          Mall Asset Owners
Adwel Advertising, Mohan Media, Mediashop

Times OOH Media, Laqshya Media, JCDecaux                                    Airport Asset Owners        

CASHurDRIVE, Fast Track Cabs, My Cab, BCabs                               Cab Asset Owners         

Atibn OOH, Spice Jet, Blue Mushroom Infozone,                             Inflight Asset Owners          
 Air Asia, Jet Airways, Live Media

Gold`s Gym, Talwalkars, Fitness First                                                  Gym Asset Owners      

TDI International India Ltd., EG Communications,                       Transit Media Asset OwnersAshok Sharma & Associates Pvt. Ltd., Jegson Publicity, 
Times OOH Media

Key Factors Considered in the Report

• Comprehensive analysis of India OOH Market and its segments.
• Listed major players and their positioning in the market.
• Identified major industry developments in last few years and assessed the future growth of the industry.

For more information about the publication, refer to below link:

https://www.kenresearch.com/media-and-entertainment/advertising/india-out-of-home-advertising-market/83384-94.html

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Physical Outdoor Advertising will Continue to Dominate the India OOH Advertising: Ken Research

The Pump market in Indonesia witnessed a CAGR of 4.3% during the period 2011 to 2016. The small number of large companies operating in this space during this period gave manufacturers the freedom to decide pricing patterns for various centrifugal and positive displacement pumps. The increasing investment by the Government of Indonesia towards clean water supply, wastewater treatment and irrigation development had translated into higher pump sales witnessed by major manufacturers including Grundfos, Torishima and Ebara during the review period.  The entry of new players into the pumps market had resulted in mass competition. Manufacturers had offered deep discounts and price cuts along with complimentary spare parts in order to gain market dominance and this had impacted higher revenue growth of the overall pump market..

Around a decade ago, the market for pumps in Indonesia was predominantly import driven with majority of domestic demand being met through imports from Japan, China, Singapore and Europe. Imported pumps have remained a good market for Indonesia as a result of high brand recognition for these products coupled with durability, efficiency and reliability. The entry of manufacturers that were domestically producing and selling competitively priced pumps in the country caused more end consumers to purchase pumps from these reliable brands. The increasing trend towards the demand for domestically manufactured pumps has caused imports to constitute around 70% of domestic demand in recent years. The Indonesian Government accounted for a robust proportion of pump sales in the country during 2016; which is mainly provided to farmers to bringing in more land under irrigation for better agriculture development; while  a portion of what is procured from manufacturers is also used by the government for water supply and sewage and wastewater treatment plants.
The population in the country has been steadily growing at an average of 1.5% during the review period while the urban population witnessed an average growth of 2.8% during the review period. The growth in population is directly linked to the increasing need for water supply and sewage and wastewater generated by the country
According to Research Analyst at Ken Research, “Existing Pump manufacturers should look to set up precise sales and service centers close to the industries they target in order to ensure prompt delivery of products and quality service support. New entrants should look to collaborate with foreign companies to set up manufacturing facilities for pumps within the domestic territory. In addition to this, the Indonesian Government should provide subsidies in the form of land, buildings and machinery and encourage a positive business climate in the country through the form of tax breaks.”
The report titled “Indonesia Pumps Industry Outlook to 2021 - Increasing Government Initiatives towards Irrigation and Wastewater Treatment with Expansion of Industrial Sector to Drive Growth” provides a comprehensive analysis regarding the performance of the Pumps Market in Indonesia.  This report will help Industry consultants, Pump Manufacturers and dealers, Manufacturing Industries, Real Estate Companies, the Indonesian Government, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
Topics Covered in the Report

• Pumps Sales Indonesia
• Water Pumps Market
• Solar Pumps Industry
• Submersible Pumps Market Growth
• Positive Displacement Pumps Market Overview
• Rotary Pumps Market Growth
• Single Stage Submersible Pumps Market
• Building Pumps Indonesia Products
• Grundfos Water Pumps Market Share
• Water Supply Pumps Industry Sales
• Wilo Pumps Sales
• Market Share Analysis Pumps Market

For more information about the publication, refer to following link:
https://www.kenresearch.com/manufacturing-and-construction/machinery-and-parts/indonesia-pumps-market-report/83202-97.html
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249