• In
2017, Riyadh generated maximum revenue in fashion apparel segment amongst
different states of Saudi Arabia.
• Gymwear
is also gaining popularity in the country among sportswear category with more
adoption/ subscribers for fitness clubs. The number of subscribers going to
fitness club has more than tripled in the last 7 years to 567 thousand people
in 2017.
• Handbags
have dominated the online accessories market with leading share in the total
GMV generated during the year 2017.
Saudi
Arabia online fashion retail market is quite dynamic and is in the early growth
phase. A phenomenal growth of 10.1% in the internet users in the last 5 years
and in smartphone users in the country have acted as drivers for the online
fashion market. Convenience to purchase online, rising disposable income, easy
availability of branded products and rising demand for E-commerce products in
Riyadh and Jeddah are other major factors which have augmented the growth of
online fashion market in Saudi Arabia.
Saudi
Arabia online fashion industry is moderately concentrated with the presence of
around 20-30 fashion websites and dominance of 4 E-commerce portals (Namshi,
Souq Fashion, Jollychic and Wadi).
Fashion
companies compete with each other on the basis of different parameters such as
Discounts, Target Audience, Delivery time, availability of products and
different brands, net promoter score and process involved in refund, return and
exchange (handling reverse logistics). Future competitive edge in the market
will be based on interest free installment options, try-at-home feature,
cash-backs in semi closed wallets, private label brand sales, exclusive brands
availability and style (plus size stores, maternity wear, exclusive designer
wear, Arabian style wear, party and active wear)
According
to the report by Ken Research titled "Saudi
Arabia Online Fashion Industry Outlook to 2022 - By Apparel, Footwear and
Fashion Accessories, By Menswear, Women wear, Kids wear, by Footwear (Sneakers,
Flip-Flops, Sandals, Boots), by Apparel (Top, Dresses and Bottom, Jackets,
Shirts and Shorts)", Saudi Arabia E-commerce market GMV is
expected to grow at a rapid pace from 2021 to 2022 owing to the rising number
of online market players entering the E-commerce industry and efforts of the
government to shift people to digital platforms.
Key Topics
Covered in the Report:
·
Saudi
Arabia Online Fashion Market Size By GMV
·
Saudi
Arabia Online Fashion Market Segmentation
o
By
Apparel Market
§ By Women, Men and Kids
§ By Tops, Dresses & Bottom,
Jackets, Skirts, Shorts and Others
o
By
Fashion Accessories Market
§ By Women, Men and Kids
§ By Handbags, Belts, Imitation
Jewelry, Watches and Others
o
By
Footwear Market
§ By Women, Men & Kids
§ By Sneakers, Flip-Flops, Sandals,
Boots and Others
o
By
Demand From Cities
o
By
Price Range
§ For Apparel and Footwear (Economy,
Mass, Premium and Elite)
§ For Accessories
·
Trends
and Developments in Saudi Arabia Online Fashion Market
·
Issues
and Challenges in Saudi Arabia Online Fashion Industry
·
SWOT
Analysis of Saudi Arabia Online Fashion Industry
·
Business
Models in Online Fashion Industry
o
Market
Place Model
o
Inventory
Led Model
o
Omni
Channel Model
·
Regulatory
Landscape on Saudi Arabia Online Fashion Market
·
Competitive
Landscape of Major Players in Online Fashion Market
·
Company
Profiles for Major Players in Online Fashion Market
o
Namshi
General Trading LLC
o
Souq
Group Pvt. Ltd.
o
Wadi
International General Trading LLC
o
Jollychic.com
·
Competitive
Landscape of Other Major Players (MarkaVIP, Ubuy.com, Basicxx.com, SIVVI.com,
Elabelz
·
Saudi
Arabia Online Fashion Industry Outlook and Projections
·
Analyst
Recommendations
For more information on the market
research report, please refer to below link:
Related Reports by Ken Research
Contact Us:
Ken
Research
Ankur
Gupta, Head Marketing
+91-1244230204
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