Global Athleisure Market Expected to Reach Approximately US$ 450 billion by 2028: Ken Research

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Athleisure also categorized as hybrid clothing, refers to manufactured apparel that is frequently worn for athletic activities as well as in other contexts including the job, school, or other informal or social gatherings. According to Ken Research Analysis, the Global Athleisure Market is expected to record a positive CAGR of ~8% during the forecast period (2022-2028) and is expected to reach approximately US$ 450 billion by 2028.

An important factor influencing the market demand is an increase in consumer fitness and health consciousness, which is fueling the desire for stylish and comfortable clothing and is expected to drive the growth of the Athleisure Market. Athletic wear clothes are highly used by men, women, and children related to sports and games.

Key Trends by Market Segment

By Type: The clothing type segment held the largest market share in the Global Athleisure Market in 2021.

• Athletic-casual attire is increasingly accepted in a variety of social contexts. Many of the clothes that are now deemed appropriate for the workplace are made from sports-inspired materials like spandex, lycra, and other synthetic fibers.
• Additionally, athleisure is now more widely recognized in the workplace. Many workers believe that wearing casual t-shirts and athletic sneakers to work is acceptable. One of the main elements boosting the demand for the clothing segment in the worldwide market is the comfort of athleisure wear.

By End User: The women end user segment held the largest share of the Global Athleisure Market in 2021.

• Sports and fitness participation among women is anticipated to propel market growth. It is also anticipated that a rising number of women joining sports groups to stimulate the Athleisure Market expansion. Apart from that, customers are significantly influenced by celebrity endorsements, marketing, and events put on by well-known people which is in turn positively impacting the market growth.
• The Sasakawa Sports Foundation (SSF) estimates that 72.4% of all Japanese people participate in sports at least once a year. Furthermore, nearly 70% of all women in the nation participate in sports at least once a year. This element is increasing the nation's demand for athleisure and sportswear.

By Distribution Channel: The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.

• With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.

By Geography: Asia Pacific accounted for the largest market share in 2021 within the total Global Athleisure Market.

• During the projection period, it is predicted that the rising middle class is expected to increase health consciousness and the burgeoning sporting cultures of nations like China, India, Australia, and Japan will drive athleisure product demand. For instance, the Tokyo Olympics 2020 and Paralympic Games, which had a significant impact on the growth of the athleisure market by ensuring the wide availability of products to suit varying requirements and levels of professional use, contributed significantly to the increase in Japanese enthusiasm for sports between 2019 and 2020.

Competitive Landscape

The Global Athleisure Market is highly competitive with ~400 players which include globally diversified players, regional players as well as a large number of country-niche players.

Country niche players and regional players constitute ~60% and ~30% respectively, in terms of the number of players. Some of the major players in the market include Adidas AG, American Eagle Outfitters Inc., Nike, Inc., Puma Se, The Gap, Inc., ALALA, Esprit Retail B.V. & Co. KG, Carbon38 Inc., Under Armour, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., and others.

Recent Developments Related to Major and Emerging Companies

• In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.
• In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.
• In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.

Key Topics Covered in the Report

• Snapshot of the Global Athleisure Market
• Industry Value Chain and Ecosystem Analysis
• Market size and Segmentation of the Global Athleisure Market
• Historic Growth of the Overall Global Athleisure Market and Segments
• Competition Scenario of the Market and Key Developments of Competitors
• Porter’s 5 Forces Analysis of the Global Athleisure Market
• Overview, Product Offerings, and SWOT Analysis of Key Competitors
• COVID-19 Impact on the Overall Global Athleisure Market
• Future Market Forecast and Growth Rates of the Total Global Athleisure Market and by Segments
• Market Size of Type / End User Segments with Historical CAGR and Future Forecasts
• Analysis of the Athleisure Market in Major Regions
• Major Production / Consumption Hubs in the Major Regions
• Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments
• Overview of Notable Emerging Competitor Companies within Each Major Country

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Major Players Mentioned in the report

• Adidas AG
• American Eagle Outfitters Inc. 
• Nike, Inc.
• Puma SE
• The Gap, Inc.
• ALALA
• Esprit Retail B.V. & Co. KG
• Carbon38 Inc.
• Under Armour, Inc.
• Columbia Sportswear Company
• Lululemon Athletica Inc.

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

• Apparel Manufacturers
• Rubber Suppliers
• Footwear Manufacturer
• Athletic Accessories Manufacturers
• Nylon Suppliers
• Vegan Goods Manufacturers
• Sportswear Manufacturers
• Fabric Manufacturers
• Clothing Designer Agencies
• Company Research and Development Institutes
• Market Research & Consulting Firms
• Banking and Financial Service Providers
• Government & Environment Regulatory Authorities
• Material Suppliers
• Start-ups in Apparel Sector
• Quality Test & Inspection Companies
• Marketing Agencies
• Supermarkets & Hypermarkets
• Online Retail Platforms

Time Period Captured in the Report

• Historical Period: 2017-2021
• Forecast Period: 2022E-2028F

For more insights on the market intelligence, refer to the link below: –

Global Athleisure Market 2022-2028: Ken Research

3 Key Insights on Competitive Landscape in Global Athleisure Market: Ken Research

 Country-Niche Players and Regional Players constitute ~60% and ~30% respectively Despite the Presence of about ~400 Competitors, find a Recent Market Study on Global Athleisure Market.

A hybrid style of clothing known as athleisure combines athleticism with leisure and is intended to be both durable and comfortable enough for active use. It is frequently worn during athletic events as well as in other places, like the workplace, school, or other informal or social gatherings.

Ken Research shares 3 key insights on this high-opportunity market from its latest research study.

Large Global Players Hold Around 40% of the Market Share Followed by the Regional Players Holding ~35% of the Market Share

A comprehensive competitive analysis conducted during the Research Study found that the Global Athleisure Market is competitive with ~400 players which include globally diversified players, and regional players, as well as a large number of country-niche players.

According to the research, the large global players comprised just 10% of total competitors but held the dominant position in the market in 2021, in terms of the market share with about ~40% followed by regional players which account for ~35% of the market share.

Global Players have a Diverse Presence in the Fitness Clothing and Footwear Industry which is Promoting Market Growth.

With numerous global corporations and small producers operating their companies through a variety of products and a vast distribution network, the market is considerably competitive by nature. From product manufacturing to final product distribution to multiple places, the enterprises in the sector have a high degree of integration.

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For instance, the third quarter of 2020 saw net sales growth of 35% for the Gap-owned women's fitness clothing line Athleta, as well as a 55% gain in sales for the activewear division of Old Navy, which is also owned by the Gap. In the most recent Q4 2020, Gilly Hicks, a line of women's loungewear from Abercrombie & Fitch, saw double-digit sales growth, which boosted online sales by 100%.

Not just key players but also emerging players are expanding in different industries with Athleisure products and are also investing in strategies like collaborations and technological development to compete in the industry.

Increased Adoption of Athleisure in Various Parts of the World leading to Major Industry-Wide Developments, Acquisitions, and Deal-Wins

• In October 2022, the sportswear brand Reebok teamed with the Nigerian fashion and lifestyle firm bCODE to carry its footwear and clothes on its recently opened website and multi-brand concept store in Surulere, Lagos. Men's, women's, and children's footwear are included in this collaboration, as well as several global footwear brand designs. This new agreement marks the opening of bCODE's first-ever multi-brand concept shop in Lagos and establishes the company as a rapidly expanding player in the fashion retail industry.
• In February 2022, Columbia Sportswear launched a product collection of outdoor activewear, made in collaboration with brand ambassador Bubba Wallace and NASCAR Cup Series driver.
• In July 2021, Nike App was launched by the brand which is the company’s rapidly-expanding platform in the countries like Singapore, Philippines, Thailand, Taiwan, Malaysia, and India. The launch of the App has led to an expansion of the brand’s digital ecosystem in Southeast Asia and India, also the company strives to construct a wide online presence in developing regions.

For more information on the research report, refer to the below link:

Global Athleisure Market Size, Segments, Outlook, and Revenue Forecast 2022-2028: Ken Research

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3 Key Insights on US$ 450 Bn Opportunity in the Global Athleisure Market: Ken Research

 Driven by an Increase in Consumer Fitness and Health Consciousness, Fueling Desire for Stylish Yet Comfortable Clothing, the Global Athleisure Market is Forecasted to Cross US$ 450 Bn by 2028 says Ken Research Study.

Athleisure is a hybrid style of clothing that combines athleticism and leisure and is intended to be both comfortable and durable enough for active use. It is frequently worn during athletic events as well as in other places, such as the workplace, school, or other informal or social gatherings.

Ken Research shares 3 key insights on this high-opportunity market from its latest research study.

1.   Advanced Features in Sports Apparel Have Increased the Market’s Growth Rate

According to Research estimates, the Global Athleisure Market – which was valued from around US$ 200 Bn in 2017 to nearly US$ 300 Bn by 2022 – is expected to grow further to more than US$ 450 Bn opportunity by 2028.

New products are being introduced by manufacturers that were manufactured with sturdy, long-lasting materials. Consumer interest has been piqued by the availability of sports apparel with improved features like moisture management, temperature control, and other performance-enhancing qualities that reduce the risk of injury and discomfort.

Due to all of these distinctive traits, customers are willing to pay more for these extra advantages. Thus, it has become more common for people to dress in sporting gear while enjoying their free time.

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2.   Increasing Wellness Trend to Propel the Market Growth

Wellness has developed from a specialized lifestyle choice to a new status symbol and an industry-spanning expression of personal values that spans high-end travel, high-end beauty, and exercise. Streetwear athleisure trends, which are driven by modern affluent customers' need to combine comfort and style, have had a big impact on luxury fashion. Luxury brands are releasing new athletic products including shirts, leggings, and shorts to capitalize on the rising athletic wear which is in turn benefiting the Global Athleisure Market as today's wealthy shoppers require more luxurious clothing options that are both convenient and fashionable.

3.   Increasing Product Sales of Counterfeit Products Impacted the Market Negatively

Consumer fraud in the form of product counterfeiting occurs when a product is sold under false pretences. Products that are unlawfully manufactured yet seem like the real thing are called counterfeits. These products are often of lesser performance, dependability, or durability. It is important to learn as much as possible about the marketplaces for luxury goods and counterfeit goods, as well as about the consumers in each of these areas. Due to the customer's reliance on the seller's information, which is susceptible to manipulation, many counterfeit items are bought online.

The Internet enables counterfeiters to market fraudulent items without first being examined by consumers. Therefore, if the product is presented online in an intricate and sophisticated fashion, it will positively affect users' impressions of the legitimacy of items, which will enhance users' readiness to buy online. This is, therefore, negatively impacting the market growth.

For more information on the research report, refer to the below link:

Global Athleisure Market Size, Segments, Outlook, and Revenue Forecast 2022-2028: Ken Research

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