How is The
Competitive Landscape of Car Rental Market in Europe?
Europe Car
Rental Market competition structure is concentrated in
nature owing to top five international players namely Europcar, Sixt, Hertz,
Avis Budget Group and Enterprise-rent-a-car dominating the market across all
European Countries. The five major players are present across all European
countries capturing more than ~% market share in terms of fleet size and
revenue. Mergers and Acquisitions were among the most common strategy adopted
by car rental companies in order to expand their operations in a particular
country. The major M&A deals during
the period were between Avis, Budget and Hertz, Dollar Thrifty. Additionally
players competing in the market were observed to be engaged in price wars and
value added services.
Companies
have been competing on factors such as price, customer service quality, ease of
vehicle rental and return, vehicle availability, reliability, rental locations,
product innovation, national or international presence and others, in order to
differentiate their service offerings from other players in the market.
What is the Future
outlook and Projections for Europe Car Rental Market?
In
future, it is anticipated that car rental market in Europe will be fuelled by
rise in tourist arrivals, growth in major European countries, regional
expansion of players in terms of fleet size, increase in customer spending and
growth in investments in technology by major players in the market over the
years. The market has been anticipated to grow with a CAGR of ~% in terms of
revenue and ~% in terms of sales volume during 2018-2025F. It is expected that there will be a rise in
number of domestic & international players offering car rental services in
European countries. It is also anticipated that domestic & international
players will be expanding their fleet size and number of rental locations in
order to expand their operations in European Countries and will invest heavily
in technology to streamline customer acquisition process.
Snapshot of Europe
Cab Aggregator Market
Cab Aggregator or Ride Hailing Market in Europe has
been
growing owing to a rise in the number of users and vehicles in the market.
United Kingdom has been observed to the largest cab aggregator market across
Europe in terms of number of players and users available in the country. Major
players in Europe Cab Aggregator market are Gett, Uber, Freenow, Bolt, Cabify
and Kapten.
Key Segments
Covered:-
Europe Car
Rental Market
By Region
France
Germany
Spain
United Kingdom
Italy
Portugal
Ireland
Poland
Others
By Fleet Type
Compact
SUV
Luxury and Premium
By Purpose
Leisure
Business
By Rental Location
On-Airport
Off-Airport
Europe Cab
Aggregator Market
Europe Cab Aggregator Market By Revenue
Europe Cab Aggregator Market By Number of Users
Europe Car Sharing
Market
Europe Car Sharing Market
By Fleet Size
Europe Car Sharing Market
By Number of Users
Key Target
Audience:-
Car Rental Companies
Ride Hailing Companies /Cab Aggregators
Car Sharing Companies
Ride Sharing Companies
Government/ Regulatory Authorities
Online Aggregators
Automotive OEMs
Time Period Captured
in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019F-2025F
Companies Covered:-
Europe Car
Rental Market
Europcar
Sixt
Avis Budget Group
Hertz
Enterprise-Rent-a-Car
Europe Cab
Aggregator Market
Uber
Bolt
Gett
Cabify
Kapten
FreeNow
Europe Car
Sharing Market
ShareNow
Zipcar
Ubeeqo
Getaround
For more information, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
