How
the UK E-Commerce Market is Positioned?
The E-commerce market in UK is currently at its growth stage and has been categorized into
seven sub-categories which include online retail, online travel, online
advertising, online movie ticket booking, video streaming, music streaming and
online gambling. UK has witnessed a rapid shift from offline to online
platforms in different segments owing to the high internet penetration,
increasing number of smart phone users, convenience and comfort along with better
offers & wide variety and well developed digital infrastructure
particularly high broadband speed at lower prices in the country. The
continuous decline in the revenue of high street shops and increasing digital
advertising spent in UK has propelled the growth of digital landscape in the
country.
The
development in the online payment industry has also encouraged the growth of
E-commerce industry by making easy, fast and secure online transaction system.
The inclination of people towards online platforms is supported by the growing
popularity of social media networks / platforms for status and social symbol.
The rising demand for personalization in different sectors coupled with the
continuous technological development has fueled the growth of e-commerce
industry.
The total
number of internet and Smartphone users in UK was observed to increase from ~
million in 2013 to ~ million in the year 2018.
How is the UK Online Retail Market
Positioned?
UK
online retail industry was observed to grow in the past five years
recording a CAGR of ~% in terms of gross merchandise value during the review
period 2013-2018 owing to the rising retail websites and apps, availability of
wide choice with attractive deals and offers, growing fast and secure online
payment services and rise in the number of online shoppers. The market is
growing in UK owing to the well developed digital infrastructure of the
country, rise in the youth population with high smart phone penetration, and
increasing user traffic on social media networks. The online retail sales for
apparel & footwear were approximately ~ GBP million in 2018 and are
projected to be ~ GBP million in 2019. The changing consumer behavior for the
online shopping in UK is driving greater demand for the online retail market.
The country witnessed closure of several offline traditional retail stores with
rapid decline in the revenue of high street retailers due to the increasing
dependence on online retail platforms.
What Are The Factors Inflecting
Online Retail Market In UK?
High Smartphone Penetration: The
increasing number of smart phone users in the country has led to the growth of
online retail sales via smart phones. The convenience of shopping without time
and place constraint is the major reason for the upward growth of the online
retail market in UK.
Developed Digital
Infrastructure: The availability of high speed broadband services at low
prices in UK has contributed towards the growth of online retail market.
Growing Youth Population: The
high proportion of youth in the total population of UK has encouraged the trend
of online shopping in the country.
Fast and Secure Online
Payments: The availability of fast and secure online payment gateway has
propelled the growth of online retail market in UK.
Increasing Number of Social
Media Users: High traffic on social media platforms has encouraged the
online retailers to gauge their presence on social media to attract the
targeted segments.
Key Segments Covered:-
By Product Category Type
(Apparel and Footwear, Beauty and Personal Care, Consumer Appliance, Consumer
Electronics, Consumer Health, Food and Drink, Home Care, Home Improvement &
Gardening, Homewares/Home Furnishings, Media Products, Personal Accessories and
Eyewear, Pet Care, Traditional Toys and Games, Video Games Hardware and Other
Internet Retailing)
By Type of Device (Mobile
and Desktop)
By Gender (Female and Male)
By Mode of Payment (Cash on
Delivery, Debit + Credit Card and Net Banking and M-Wallets)
Key Target Audience:-
Online Retail Companies
Third Party Websites of Online Retail
Time Period Captured in the
Report:-
Historical Period:
2013-2018
Forecast Period: 2018-2025F
Companies Covered:-
Amazon.com Inc
eBay Inc
Tesco Plc
J Sainsbury Plc
John Lewis Partnership Plc
For More Information on the
research report, refer to below links:-
Related Reports:-
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Ankur Gupta, Head Marketing & Communications
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