GlobalData's Malaysia
Haircare Market Research Report provides
insights on high growth categories to target, trends in the usage of package
materials, category level distribution channel data and market share of brands.
The Malaysian haircare sector
is led by the shampoo category in both value and volume terms, while the
styling agent category is expected to register the fastest value and volume
growth during 2017-2022. Hypermarkets & supermarkets accounted for the leading
share in the distribution of haircare products in the country. Kids and babies
accounted for the leading share in the consumption of haircare products in the
country. Brylcreem, Sunsilk, L`Oreal, Head & Shoulders and Dove are the
leading brands in the sector.
The
report covers:-
Sector data: Overall sector
value and volume data with growth analysis for 2012-2022
Category
coverage: Value and growth analysis for conditioner, hair colorants, hair loss
treatments, perms & relaxers, salon hair care, shampoo, and styling agents
with inputs on individual segment share within each category and the change in
their market share forecast for 2017-2022
Leading
players: Market share of brands and private labels in value terms in 2017
Distribution
data: Percentage of sales within each category through distribution channels
such as hypermarkets & supermarkets, department stores, convenience stores,
drug stores & pharmacies, health & beauty stores, cash & carries
and warehouse clubs, 'dollar stores', variety store & general merchandise
retailers, vending machines, parapharmacies/drugstores , e-retailers,
chemists/pharmacies, and other general retailers
Packaging
data: consumption breakdown for pack materials and pack types in each category,
in terms of percentage share of number of units sold. Pack material data for
flexible packaging, rigid plastics, rigid metal, glass and others; pack type
data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
- The per capita expenditure of
haircare was higher in Malaysia compared to the regional level in 2017
-
The styling agents category is expected to gain the maximum share, in value
terms, during 2017-2022
-
The styling agents category is expected to gain the higher share, in volume
terms, during 2017-2022
-
Per capita consumption of Shampoo is highest in Malaysia compared to other
categories.
- Identify high potential
categories and explore further market opportunities based on detailed value and
volume analysis
-
Existing and new players can analyze key distribution channels to identify and
evaluate trends and opportunities
-
Gain an understanding of the total competitive landscape based on detailed
brand share analysis to plan effective market positioning
-
Our team of analysts have placed a significant emphasis on changes expected in
the market that will provide a clear picture of the opportunities that can be
tapped over the next five years, resulting in revenue expansion
-
The packaging analysis report helps manufacturers, in identifying the most
commonly used packaging materials in the sector
-
Analysis on key macro-economic indicators such as real GDP, nominal GDP,
consumer price index, household consumption expenditure, population (by age
group, gender, rurral-urban split, and employed people and unemployment rate.
It also includes economic summary of the country along with labor market and
demographic trends.
To know more,
click on the link below:
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