·
Malaysia is forecasted to meet 36 million
tourists target by 2020 and bring in revenue of USD
52.4 billion
·
Inbound trips, domestic trips
and international trips are expected to grow over the forecast period.
Ken Research announced its latest
publication on, “Travel and Tourism in Malaysia to 2020” which discusses
detailed analysis of tourists spending patterns on different categories such as
hotels, food, accommodation and travel.
Report also contains the consumer trends and the major drivers in the
tourism industry describing the market penetration and future potential of
industry. In addition, detailed distribution and packaging data in the report
enables the reader to interpret future outlook on how the market will shape up
by the end of this decade.
Malaysia registered millions of
tourists and received huge receipts as earnings in 2014. It was the second
largest resource for influx of foreign exchange to the country but there came a
turning point in the tourism industry and there was a drop in
country’s foreign exchange reserves. Malaysia witnessed two air tragedies which
involve flight MH370 which disappeared in March and flight MH17 was shot down
on July 17. After these accidents, tourists do not have same enthusiasm for a
tour to Malaysia and they started choosing other destinations over Malaysia.
Also the negative publicity regarding security by foreign media caused a huge
loss to tourism industry in 2015. There was a significant drop in number of
tourists from 2014 to 2015. However, market is expected to grow and recover in
2016, and major reason could be depreciation of Malaysian currency.
Depreciation of Malaysian currency is helping tourists to roam in Malaysia at
lower cost.
Tourism is supporting the growth of
various sectors. Hotel industry and transport intermediaries are reaping the maximum
benefits. It is creating both wealth and employment resulting in growth of
Malaysian economy. Every country is promoting its tourism industry to increase
its reserve of foreign exchanges as a result there is a divergence of tourists
from Malaysia to other economies thus decline in tourists arrivals. Malaysian
outbound trips and domestic trips captured a satisfactory share in 2015.
In 2016, Malaysian government launched
e-Visa programme. Malaysia is expecting
half of the tourists from China and this e-Visa programme is the initial step
to help achieve the goal and for the development and expansion of tourism
industry. Additionally, Malaysia has announced its new tourism ambassador,
Shila Amzah to boost arrivals from china. She has won the hearts of the Chinese
after becoming the champion of Asian Wave (a Chinese show). Also, Malaysian
government announced a visa-waiver programme for Chinese tourists in
expectation of influx of tourists. Under this programme, Chinese can visit Malaysia
for not more than 15 days.
Key
Topics Covered in the Report:
·
Detailed analysis
of Malaysian tourism industry
·
Value and volume
analysis for Malaysian tourism industry
·
Historic and
Forecast value analysis
·
Key issues and
trends in the tourism industry
·
Consumer trend framework
·
Analysis of
mega-trends
To
know more on coverage, click on the link below:
Related Reports:
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresearch.com
+91-9015378249
