The Global Printed Signage Market is expected to witness a CAGR of ~5% during the forecast period (2022-2028) and reach ~US$ 50 Bn by 2028, owing to its cost-effectiveness compared to digital signages. This helps the small enterprises to proactively utilize printed signage as part of their marketing activities which is likely to further drive the usage of printed signages in many industries. Printed signage is a widely used form of signage solution. It is used to advertise products, provide information, attract customers and increase their knowledge about the products through billboards, banners backlit displays, etc. The ease of usage and deployment of printed signages without any operational and maintenance cost and longer lifespan is encouraging businesses and companies to adopt these solutions.
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- The low cost of deploying printed signage and its increasing usage across shopping malls and retail stores is likely to drive the printed signage market. According to UK Advertising Association Report 2021, UK advertisement spending increased by 24.8%, yielding the highest yearly increase on record with the use of printed signages.
- The printed signage market faces a greater challenge from the digital signage solutions that provide a long-term return on investment, hence restraining the market growth of printed signages. Furthermore, digital signage is more versatile as it can display various information without needing to be replaced. According to Screen Fluency 2021 statistics, 74% of US customers get influenced by digital signage and enter stores they have never visited, and 42% of sales come from online, mobile, and social commerce sites.
- Lockdown induced by the governments across the globe due to Covid-19 has disrupted the supply chain and manufacturing operation worldwide. The printed signage market had a mixed impact due to the changes in demand from various end-user industries. The outbreak of the Covid-19 pandemic resulted in a reduction in travel worldwide. This harmed the transportation and logistics industry, thus restricting the usage of outdoor printed signage. However, end users, such as healthcare, witnessed increased demand to make signages related to COVID-19 precautions.
- In 2020 Caldron Graphics, an Indian provider of significant format inkjet printing technologies for indoor signages faced severe supply chain disruption as the several types of machinery imported from China resulted in decreased levels of production.
Key Trends by Market Segment
By Product Type: Banner and Backdrop segment holds the largest market share in 2021 of the Global Printed Signage market according to Ken Research’s analysis.
- Banner is one of the easiest adaptable signage and easy to install. There are several types of banners; vinyl banners, mesh banners, fabric banners, canvas banners, and others that are widely used across multiple application areas in retail, BFSI, automotive, event management, and travel industries.
- Backdrops are majorly used during sporting, entertainment, and commercial events owing to the light weight of vinyl fabric backdrops, it is easy to set them up on the ground.
- Billboard holds the second largest market share. Billboards are massive advertising structures used for product branding and promotion. Due to its enormous size, it is used mostly for outdoor advertising formats. They are placed in high-traffic locations, where advertisers use them to catch customer attention.
By Print Technology: The inkjet segment held the largest market share in 2021, owing to its ability to offer attractive designs.
- For signs, banners, displays, and home decor, inkjet technology offers appealing design advantages, including the capacity to print on a wide range of substrates, including vinyl, paper, and polyester.
- Sheetfed segment is expected to witness significant growth during the forecasted period, owing increase in investment by vendors on a sheetfed press.
- In Aug 2021, Yintong Corporation signed up for the purchase of 56 multicolor RMGT 920 series sheetfed presses at China Print to be delivered and installed over the next three years. The deal for all these 56 presses was signed at China Print 2021 by Yintong with RMGT’s Chinese distributor, Beijing Jia He Ding Xin Technology & Business known as Dinga.
By Application Type: Outdoor segment is expected to dominate the global printed signage market over the forecast period (2022-2030).
- The growth of the outdoor segment is mainly attributed owing to the growing popularity of outdoor advertising and its reach to a larger audience.
- The indoor segment is estimated to hold the second largest market share as it has brand recognition and client trust which has benefitted businesses worldwide. Point-of-purchase displays, indoor banners, backlit displays, and corporate graphics are examples of various types of indoor signage.
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By End User Segment: The retail segment is expected to hold the largest market share in the global Printed Signage over the forecast period (2022-2030).
- The retail sector’s focus on expansion and investment in advertising and marketing is propelling the growth of printed signage in the retail segment.
- Retail signage can range from backgrounds, banners, and pop-up displays to graphics and posters. Retail signage comes in a variety of forms, including both inside and external signs.
- Interior retail signage is focused on getting a customer to make a purchase and direct them to the location in the stores whereas exterior retail signage is used for creating invitations. In Great Britain, the volume of retail sales rose by 5.1% in 2021, which is the strongest since 2004.
By Region: the Asia Pacific is expected to dominate the global printed signage market during the forecasted period owing to the presence of a greater number of manufacturers and an increase in the innovation of signage printers with advanced technology and sophisticated designs.
- Higher penetration of retail sectors with investment in advertisement and marketing is the key factor for higher sales of printed signage in the region. The launch of new products owing to continuous innovation is likely to drive market growth. In April 2021, Colorje announced the launch of SoniQ I, a new signage printer that expanded the company's signage printer lineup. The SoniQ I is a low-investment, high-value signage printer that offers flexible printing at high speeds.
- In addition, according to the Malaysian Advertisement Association, out-of-home (OOH) spending is continuously rising and is expected to account for 19% of all advertising spending in 2021.
- Europe is expected to be the fastest growing region in the global printed signage market, owing to increasing spending of the retail sector on advertising and marketing.
- In April 2021, Schweiter Technologies expanded its 3A Composites core materials business in Poland with the addition of Polyethylene Terephthalate foam production.
- In April 2022, Orafol Group invested approx. USD 160 million to expand the production facilities in Bradenburg, to cater to the increase in demand for manufacturing products for the graphics industry, high-performance film, and industrial adhesive tapes.
Competitive Landscape
The Global Printed Signage market is highly fragmented with over 1000 players including globally diversified players, regional players as well as a large number of country-niche players having their niche in printing, advertisement, and marketing.
Large global players constitute ~5% of the market in terms of the number of competitors, while regional players hold the second largest share. Some of the major players in the market include Avery Dennison Corporation, Spandex Ltd., IGEPA Group GmbH & Co. KG, Orafol Europe GmbH, Identity Group, Lintec Corporation, 3A Composites Holding AG, Signs Express, Ehko Sign Industries KFT, Mactac LLC, Kelly Signs and Graphics, L&H Sign Company Inc., and among others.
Recent Developments Related to Major Players
- In April 2022, 3A Composites strengthen its product portfolio in the Display business by becoming a 25% shareholder of Swedboard International AB via a direct capital increase.
- In March 2022, Avery Dennison Corporation acquired the Linerless label technology developed by Catchpoint Ltd, a UK company based in Yorkshire, England. The deal includes the trade secrets, brand, patents, and know-how of Catchpoint.
- In Aug 2021, ORAFOL Group acquired NUPRO Advanced TPU Films in South Deerfield, Massachusetts, United States. This partnership is likely to accelerate the growth of both companies by expanding production operations.
- In May 2021, Spandex expanded its portfolio of films with a new collection of ImagePerfect decorative privacy glass films for application on interior and exterior windows, doors, and partitions.
Conclusion
The Global Printed Signage Market is forecasted to continue the growth that is witnessed since 2017, during the forecast period also, primarily driven by the ease of deployment of printed signages without any maintenance cost and longer lifespan. Though the market is highly competitive with over 1000 participants, few global players control the dominant share and regional players also hold a significant share.
Note: This is an upcoming/planned report, so the figures quoted here for market size estimate, forecast, growth, segment share and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for Pre-booking clients and report delivered within maximum 2 working weeks.
Market Taxonomy
Ken Research has recently published report a titled Global Printed Signage Market Size, Segments, Outlook and Revenue Forecast 2022-2028 is segmented by Product Type, By Print Technology, By Application, By End Users. In addition, the report also covers market size and forecasts for the four major regions of the printed signage market. The revenue used to size and forecast the market for each segment is USD billion.
Market Taxonomy
By Product Type
- Banner and Backdrop
- Corporate Graphics, Exhibition, and Trade Shows
- Backlit Displays
- Point of Purchase Display
- Billboards
- Others (Kiosk, Flags, Vehicles/Fleet Graphics)
By Print Technology
- Screen
- Inkjet
- Sheetfed
- Others (Offset Lithography, Dye Sublimation, Toner)
By Application Type
- Indoor
- Outdoor
By End User Segment
- Banking, Financial Services, and Insurance
- Retail
- Transportation and Logistics
- Healthcare
- Sports and Entertainment
- Other End Users
By Region
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Spain, Italy)
- Asia Pacific (China, Japan, South Korea, India, Indonesia, Australis)
- Latin America, Middle East, and Africa (LAMEA)
