Through the report titled “Malaysia Mattress Market Outlook for 2022 - By Mattress (Spring, Foam,
Pocket Spring, Latex, and Fibre Mattress); By Residential and Institutional
Users; By Size (King, Queen,
Single Bed, and Custom)”, Ken Research suggested a growth at a noteworthy CAGR of
10.9% in terms of revenue in Malaysia Mattress Market in the upcoming years
till the year ending 2022E.
Over the past
few years, mattresses demand from residential and non-residential industry have
successfully driven the market growth; This demand was majorly from residential
sector which is due to continuous increase in disposable and consumer
expenditure in the country. Rising number of non-residential projects, along
with increasing demand for premium quality mattresses with improved marketing
strategies of manufacturers have also augmented the growth of the Malaysia
Mattress Market in recent past.
Demand Driven
from Residential Sectors: Malaysia Mattress Market
demand has been majorly from residential sectors. Increasing income level along
with demand for better and luxury goods along with higher expenditure capacity
of the population has been major driving factors for the growth in the demand
of mattresses from residential sector, whereas increasing number of commercial
projects along with increasing hotels, and hospitals have resulted into growing
demand from non-residential sector.
Increasing Demand for
Premium Priced Mattress: Owing to the increasing demand
for both premium-priced and economy mattresses, manufacturers and distributors
of mattresses are intensifying their marketing efforts and expanding their
product ranges by designing more premium-priced and economically-priced
offerings. Improving standard of living, increasing disposable income, growing
modernization and urbanization have stimulated the demand for premium quality
mattresses.
Manufacturers are gradually
releasing more premium mattresses, as consumers become more aware of the
long-term benefits of investing in better quality products
Rising awareness about the
benefits of using latex mattresses over other types of mattresses in terms of
higher durability, softness, better water, dust, and mite resistance and others
has led to shift in customers’ preferences.
Product Based
Marketing Approach: Mattress manufacturers in Malaysia have
adopted product based marketing. Their promotion of mattresses has been focused
on functionality by emphasizing on the benefits attributed with the use of
mattresses offered by them. Manufacturers are focusing the promotion of healthy
sleep which their mattress would provide to its user, rather than promoting the
product on the basis of size, type, or price. The
mattress companies started promoting importance of a good mattress in enhancing
healthy sleep by maintaining spinal alignment, reducing surface pressure,
regulating body temperature, and resisting allergens. Moreover, aggressive
marketing by mattress companies through online and below the line advertising will
drive the growth in the market.
In order to increase the demand
for both premium-priced and economy mattresses, manufacturers and distributors
of mattresses are putting efforts and widening their product ranges by
designing more premium-priced and economically-priced offerings.
Keywords
Malaysia
Mattress Market
Malaysia
Mattress Industry
Spring
Mattress Market Malaysia
Pocket
Spring Mattress Industry Malaysia
Fibre
Mattress Sales Malaysia
Custom
Mattress Market Malaysia
Latex
Mattress Market Malaysia
King Size
Mattress Malaysia
Single
Bed Mattress Market Malaysia
Hospital
Bed Mattress Sales Malaysia
Hotel Bed
Mattress Demand Malaysia
Mattress
Retailers Malaysia
Furniture
Retailers Malaysia
Foam
Mattress Market Malaysia
Residential
Mattress Demand Malaysia
Future
Potential Malaysia Mattress Market
Mattress
Import Malaysia
Market
Share Mattress Companies Malaysia
Value
Chain Malaysia Mattress
Pricing
Scenario Malaysia Mattress
Consumer Behaviour
Malaysia Mattress
Replacement
Trend Malaysia Mattress
To know more, click on the link below:
Related Report :-
Contact Us:
Ken Research
Ankur Gupta, Head Marketing
& Communications
+91-9015378249
