In the present trend, in Middle East, the
Saudi Arabia catering services market has grown more significantly with the great
advancement in the services. This growth was fostered by the wide increase in
the construction activities as the government invested in advancing the
infrastructure to decrease the dependence of the Saudi Arabia on the oil
segments. The industry of catering in Saudi Arabia also saw growing usage of
the technology and modern manners of the introduction which involve online
ordering apps, vehicle tracking systems and inventory management platform. This
supported in growing the proficiency of the several procedures included in the
catering business.
Nonetheless, the UAE Catering
Service Market in the Middle East region has increased more positively.
Whereas, the UAE construction segment has seen increasing number of projects in
the last five years. The growth in the construction activities generated the
requirement for the catering services for the labor camps. The number of
schools and hospitals also augmented which further grown the growth of contract
catering services. The market is further fueled by the digital technology,
modernization and real time supply chain administration which has advanced the
superiority of the service and augmented consumer satisfaction.
Although, the legal authorities of the Qatar
has initiated foremost infrastructure reforms under the Qatar National Vision
2030 in the several segments of the region namely transport network,
healthcare, education, hotels and several others which further generated the
choices for catering services market as the number of labor camps augmented.
However, in 2017, the education and healthcare segment together unwritten
remaining share in the revenue share of the catering service market. In
addition, the government has prearranged massive investment for the
infrastructure, hotels, transport and stadia as it prepares to host the 2022
FIFA World Cup.
Nonetheless, with the advancement of the Qatar
hospitality segment, catering services demand augmented in hotels. Qatar has
seen growing number of health mindful people considering for light and
nourishing food. Owing to the fluctuating predilections, various catering
services have reorganized their introduction procedure. The catering service
segment has seen increasing requirement from high income customers who prefer
more expensive premium products. This has made the catering corporates to
reread their tariffs to involve more type food items from several cuisines.
The Qatar has 100+ catering service merchants
as of 2016. The foremost players in the industry are Shaqab, Newrest Gulf
Catering, Qatar Aircraft Catering Company and IFS Qatar. This market has seen
an increase in the competition which is being fostered by increasing
requirement and growing usage of technology and advancement. Since foremost
clients leasing on contractual basis, these players contest to attain contracts
for lengthier period to guarantee regular orders and augment profits. They
proposal dissimilar menus and customization services personalized for
dissimilar end users.
In addition, they pamper in several marketing
activities to figure their brand equity and dependability. Some of the
happenings involve the email marketing modified for the specific consumers,
brochures, pamphlets and fliers disseminated at corporate offices, schools and
hospitals and establishing tastings and open houses. Therefore, in the coming
years, the market of catering services in Middle East will increase more
significantly over the near future.
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Ken Research
Ankur Gupta, Head Marketing &
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