North America Mobile
Money Industry Review to 2019 - Driven by Collaborations and Increasing
Interest in NFC Payments provides an in-depth analysis of the Mobile Money
Industry and covers specific insights on the market size in terms of global
mobile money market value, region and product wise segmentation, value chain
analysis, business models, recent trends and developments and future outlook of
the mobile money Industry at the global and regional level. The report also
entails a description of the prominent and emerging geographic markets of the
region including the US and Canada.
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| Mobile Money Market |
The value of the mobile money transactions in North America
has expanded at a CAGR of 35.8% over the period of 2009-2014. The numbers have
escalated from USD ~ billion in 2014, growing from just USD ~ billion in 2009.
North America mobile payment market is extremely fragmented featured with
technological splits and battling business models. The mobile transactions are
gaining crucial momentum in the market although the initial uptake of the
mobile payment services in the region was less aggressive as compared to the
European markets.
The mobile payments service sector is still in the initial
growth stages in this region and has started picking up only recently in the US
with the launch of Apple Pay in October, 2014. The growth of mobile payments
has long been withheld by the slow pace of NFC adoption and adversarial
negotiations among various stakeholders which failed to reach to a consensus on
a possible deployment strategy. This has led to the influx of diverse and competing
technological payment options which has made the landscape of mobile payments
extremely cluttered. The rising interest shown by Canadian mobile subscribers
is anticipated to provide impetus to the mobile payments market in Canada,
where many pilot models are being tested for the commercial launch of the
mobile payment services. The mobile money market in Canada is relatively very
small as compared to the US.
The increasing
popularity of NFC, primarily backed by the products such as Google Wallet,
Softcard and others will also help in surging the market value of mobile
payments and m-wallet industry in the coming years. The market is expected to
establish itself supported by the necessary infrastructure deployment of POS
terminals by major retail outlets in the countries. With the rise in the
adoption of NFC mobile payments, it is expected that paradigm behind the increase
in payment volumes and operational efficiencies brought about by NFC-capable
point-of-sale readers will be able to offset the investment on setting up this infrastructure.
Key
Topics Covered in the Report:
·
The
market size of the Global Mobile Money Market by Transaction Value
·
Global
Market Segmentation by Geographies covering Asia Pacific, Africa, North
America, Latin America and Middle East
·
The
market size of the North America Mobile Money Payment Market by transaction
value
·
Market
Segmentation of North America mobile money market by countries, source of
funding, remote and proximity payments, macro and micropayments, and purpose of
payments
·
Market
Size of the US Mobile Money Industry by Transaction Value
·
Market
Segmentation of the US Mobile Money Industry by source of funding, remote and
proximity payments and macro and micropayments
·
Consumer
Profile and Usage Patterns of Mobile Money in the US
·
Overview
and Market Size of Mobile Money Industry in Canada
·
Trends
and Developments in the US and North America, Business models and Value Chain
Analysis
·
Competitive
Landscape of major players in North America and product profiles of major
offerings
·
Future
Outlook and Projections of the US and North America Mobile Money Industry
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-11-47017199
