Probiotics are live microorganisms that are known for providing several health benefits when taken in adequate amounts or applied externally to the body. Probiotics are already present in the body and help it to work in the most efficient way. They can be found in various speciality food products such as dietary supplements, yoghurt, and other fermented foods. It can also be infused in beauty products so as to apply to the skin.
The North America Probiotics Food and Cosmetics Market are expected to record a positive CAGR of 10% during the forecast period (2022-2027) and cross US$ 20 Bn by 2027, due to the rising demand for probiotics products, notably in food and beverages.
- Multiple benefits to the body and skin with the use of probiotics products and rising demand for nutritional food as compared to other medicated products are major growth drivers for the North American Probiotics Food and Cosmetics market. For instance, according to a 2020 Food & Health Survey by the International Food Information Council, 54% of all consumers, and 63% of those aged over 50 in the U.S., are inclined more toward the healthfulness of their food and beverage options in 2020 than they did in 2010.
- In addition, the high potential demonstrated by probiotics for the treatment or prevention of various diseases such as cardiovascular diseases, cancers, neurodegenerative disorders, and inflammatory diseases is increasing its demand in people of different age groups for preventive healthcare functions.
- Multiple global brands in the functional food and beverage sector have launched innovative probiotic-fortified products in the market helping the growth. For instance, Farmi Piimatoostus Ltd. launched fermented buttermilk and a number of packaged snacks with probiotics.
- Strong customer buying power and the presence of producers of immunity-boosting food products in the North American region act as an opportunity for the market to grow in the near future.
- According to a 2022 survey conducted by a key supplier of probiotics, Chr. Hansen, Nearly 48% of people in North America consume probiotics almost daily either in foods or supplements. As per the data from the U.S. Department of Agriculture Economic Research Service, in the year 2021, the per capita consumption of yoghurts in the U.S. was 14.9 pounds.
- However, the high cost of the research and development process for the manufacturing of probiotics and the overall higher cost of probiotics supplements as compared to other dietary supplements acts as a major challenge to this market growth.
The COVID-19 crisis has brought diverse opportunities in the Probiotics Food and Cosmetic market as it offered numerous benefits that helped people fight the virus in the easiest way. Probiotics were used as supplements that proved to be an effective method for combating the virus. The COVID-19 pandemic has been largely acting as a catalyst for probiotic product demand in the U.S. The global pandemic escalated the demand for immunity-boosting food products and supplements among people of every age group. In recent months, the use of probiotics is increasing gradually which can also be noticed in some of the major players in the market. On whole, the COVID-19 pandemic has benefited the probiotics industry, particularly in 2020, by intensifying the trend towards immunity-boosting food products and supplements.
Key Trends by Market Segment
By Product Type: Probiotics Food and Beverages segment holds the largest share of the North American Probiotics Food and Cosmetics market in terms of product type.
- Probiotics Food and Beverages segment is likely to retain its dominant share in the market by 2027.
- The increasing awareness regarding diabetes, the immune system, and various other health problems among U.S. people had increased the demand for probiotics foods.
- The surge in the number of health-conscious adults in developed countries impacted the demand for probiotics-infused food and beverages.
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By Ingredients: Bacteria segment accounts for the majority of the share in the North America Probiotics Food and Cosmetics Market, as most of the probiotic food and beverage and dietary supplement products are made of bacterial strains, most notably employing lactobacillus or lactic acid bacteria. All the manufacturers are developing their products using bacterial strains, a few products are available in the market having yeast strains.
- In August 2021, BLIS Technologies expanded its portfolio with the launch of a new brand that contains probiotic strains specific to the skin. The company claims its new product to be the only one that utilizes a live strain of bacteria.
- Continuous R&D activities are carried out on different types of strains that can be used as probiotics. For instance, BLIS Technologies has net sales of around USD 5 Mn, out of which the company is investing approximately 20% of the overall sales in its research and development activities on bacteria strains.
- In October 2021, Biomillenia and Probiotic Group Luxembourg (PBGL) signed an R&D collaboration agreement aimed at the isolation and characterization of novel strains to be used as next-generation active ingredients for future products.
- In September 2021, Navipharm developed duo-strain probiotics that target health conditions such as allergic rhinitis, improvement of anxiety and sleep, liver protection, and many female health conditions. The company launched its products built under its in-house Duobiome technology under the brand, Bicrome.
By Function: Preventive Healthcare segment holds the largest market share in the North American Probiotics Food and Cosmetics Market as people are consuming probiotics as supplements for the prevention of any health concerns.
- Demand for probiotics for preventive healthcare is increasing due to growth in health issues that encourages market players to invest in R&D and launch new &innovative probiotics products.
- High in demand in developed countries as they prevent the occurrence of diseases by strengthening the immune system.
- Growing understanding of the need for preventive health, as well as a slew of research indicating advantages in areas like immunity, cognition, and skin care, the market has seen tremendous development.
- According to a survey by Natural Marketing Institute in May 2020, the number of probiotic users in the United States climbed by 66% as it helped in treating several health problems and helped in preventing certain critical health issues.
By Distribution Channel: Hypermarkets/Supermarkets segment holds the largest market share in the North America Probiotics Food and Cosmetics Market as it is the most popular channel for the purchase of protein-based supplement products due to the convenience of shopping and the availability of multiple brands.
- Supermarkets provide an opportunity for customers to talk to knowledgeable sales staff and choose from a variety of supplements available in the store.
- The U.S. has a total of 63,348 supermarkets selling various types of supplements to customers. The number of stores is continuously growing in the country.
- In the U.S., retailers offer in-store seminars to educate customers on the benefits of probiotics. This practice attracts people of different age groups to try the product after having learned its benefits for health.
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By Geography: U.S. accounts for the largest share of the market among all countries within the total North America Probiotics Food and Cosmetics Market.
- The U.S. is the major production hub for probiotics. Many key players in the market have developed their manufacturing plants in California.
- For Instance, in 2020, Dupont built its manufacturing facility for the production of probiotics in California, U.S. The plant is located in Fountain Valley, California and the company produces high-quality probiotics for the dietary supplement and food and beverage industries in it.
- Florida has a maximum number of supplement stores in the country that sells probiotics products. It is the highest sales-generating state in the U.S. for probiotics.
- In Canada, Alberta has one of the top 5 most integrated health systems in the world and is also the production hub for probiotics. The University of Alberta develops high-quality probiotic strains to be used in products in improving the health of animals.
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Competitive Landscape
- The North America Probiotics Food and Cosmetics market is highly competitive with ~150 players which include globally diversified players, regional players as well as a large number of country-niche players having their own niche in the food & beverages and cosmetics industries. Most of the country-niche players are probiotics strains suppliers.
- Large global players control nearly half of the market, while regional players hold the second largest share. Some of the major players in the market include Kerry Group plc, Yakult Honsha Co., Ltd, Probi, BioGaia AB, Nestlé, BLIS Technologies, Procter & Gamble, DuPont, ADM, H&H Group, Estée Lauder Inc, Esse Skincare, among others.
- The leading global specialist companies such as Yakult Honsha Co., Ltd, BLIS Technologies, Estée Lauder Inc, and Esse Skincare are highly focused on providing a significant number of probiotics food and cosmetics products that can be used across multiple industries, including food and beverages, cosmetics, pharmaceuticals, animal feed and more.
Recent Developments Related to Major Players
- In February 2022, Kerry Group reached an agreement to acquire a leading biotechnology innovation company, c-Lecta. The acquisition will act as an opportunity and help the company in the expansion of its technology portfolio and manufacturing capabilities of bio-processing and bio-transformation of enzymes.
- In February 2022, Nestlé announced the acquisition of core brands of The Bountiful Company, including Osteo Bi-Flex®, Nature’s Bounty®, Puritan’s Pride®, Solgar®, Ester-C®, and Sundown®. The acquisition established the company as the industry leader in herbals, vitamins, minerals and supplements.
- In January 2022, BioGaia AB acquired 100% shares of Nutraceutics Corporation through its US subsidiary, BioGaia Biologics Inc. The acquisition helped the company to extend its nutraceuticals product portfolio by merging the acquired company’s technologies and products.
- In August 2021, Yakult Honsha Co., Ltd established the Haikou Branch in Haikou, Hainan Province, China and started selling Yakult and Yakult Light fermented milk drinks at supermarkets and other retail stores.
- In July 2021, Probi acquired BLIS Technologies, a New Zealand-based probiotic company with an investment of USD 6.36 Mn. With this investment, Probi owned 13% of the company’s shares. This strategic partnership will help the company to grow its business in New Zealand, Australia, North America, and North America.
- In April 2021, Kerry Group plc acquired a leading supplier of Ayurvedic botanical ingredients, Natreon, Inc. The acquired company is in the business of supplying scientifically tested Ayurvedic extracts to the functional food and beverage industry globally. The acquisition helped the company in technological growth and significantly expanded the company’s leadership position.
Conclusion
The North America Probiotics Food and Cosmetics Market is estimated to continue an exponential growth that is witnessed since 2017, during the forecast period is also, primarily driven by rising demand for immunity-boosting food products and supplements among people of every age group. Though the market is highly competitive with over 150 participants, few global players control the dominant share and regional players also hold a significant share.
Ken Research has published a report title North America Probiotics Food and Cosmetics Market Size, Segments, Outlook and Revenue Forecast 2022-2027 that is segmented by Product Type, Ingredients, Function, and Distribution Channel. In addition, the report also covers market size and forecasts for the region's three major countries' probiotics food and cosmetics markets. The revenue used to size and forecast the market for each segment is USD billion.
Market Taxonomy
By Product Type
Probiotics Food & Beverages
Dietary Supplements
Cosmetics
By Ingredients
Bacteria
Yeast
By Function
Regular
Preventive Healthcare
Therapeutic
By Distribution Channel
Hypermarkets/ Supermarkets
Pharmacies/ Drugstores
Specialty stores
Online
By Geography
U.S.
Canada
Mexico
Rest of North America
