Peru’s
country intelligence report provides a summary of the telecommunications
market. In telecommunication area majorly include, broadband, telephony, pay-TV
and mobile segments. Peru has 3.7 million fixed telephone lines, 32.5 million
mobile lines and 9.2 million Internet users. Mobile market is growing much
faster than the fixed broadband market. Internet service provider provides
fixed broadband availability and improves speeds.
The
country has some of the major challenges associated with the widespread
poverty, fixed-to-mobile substitution, expensive telephone services, and
geographical inaccessibility in the rugged Andean mountains and lowland Amazon
jungles.
According
to study,”Peru:
Country Intelligence Report” some of the major companies that are currently
working in the Peru for telecommunication include Telefnica del, Nextel, Gilat
To Home, Entel,Gamacon,IDT,Viettel,Terra,Olo del,Best Cable, Movistar and
Claro.
Peru’s
mobile market is characterized by four mobile operators which are Movistar,
Claro, Nextel and Entel, in which 70% of connections are prepaid. Entel is the
best mobile operator with a 29.04 Mbps download speed whereas Movistar’s and
Claro’s download speed are 21.00Mbps and 14.32Mbps respectively. Entel and
Claro are also the biggest beneficiaries of the porting process, gaining 1.61
million and 406,000 new clients, respectively. Mobile operators also perform a
variety of initiatives to improve connectivity such as Peru’s “Fone ya”provides
560,000 households with a wireless-based housephone for just USD 0.30 per day
as well as Movistar’s“Integrame” project has extended mobile services to
enfranchise an additional 98,000 rural inhabitants and Claro’s network of 150
recycling points has recycled34,000 handsets. Telefónica is a broadband and
telecommunication provider and accounted for 65.6% of the market.
The
Ministry of Transport and Communication (MTC) is a promoter of information and
communication technologies which offer near universal internet access in the
country through the expansion of telecom infrastructure. MTC has customized the
country's frequency distribution plan to improve the use of resources for 4G
and, eventually, 5G services. According to the MTC’s estimates, a total of
36,513 base transceiver stations (BTS) will be needed by 2021 to satisfy demand
in Peru which is so far 20,067.
In
2018, Entel Peru and Huawei completed the commercial test of 4T6S which can
significantly improve the cell power by 97% compared to the 2T3S as well as
relieve the traffic suppression facing Entel's hotspot areas. Entel is
considering conducting large-scale deployment of 4T6S in hotspot areas, such as
bus stations, and residential areas to further boost user experience.
The
Peruvian telecommunications market has progressed significantly as traditional
operators are being challenged by new cameras well as private investment is
being deployed into 4G network infrastructure across the country in response to
the rising use of mobile data and eight regional projects have been awarded to the private sector. Moreover
there are plans to convene a new round of competition to provide these services
in the Ica, Amazon and Lima regions. ZTE, an international contributor of
telecommunications solutions and expertise for mobile Internet, will organize
more than 1,000 base stations in Peru for BITEL network coverage. Services are
being extended and a healthy level of competition is giving more choice to
consumers. Future market development will partially depend on how well
operators can monetise data services and raise the number of postpaid
customers. More segmented offers will be key for operators to acquire and
secure new customers.
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Contact Us:
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-9015378249