Rising government initiatives to
promote physical fitness by making open spaces available for school children, a
burgeoning real-estate market and entry of international players have been
regarded as the key drivers of growth in the South Korea Artificial Turf market
during the year 2012-2017
The report titled “South Korea Artificial Turf
Market Outlook to 2022 - by Organized and Unorganized, by Product Type
(Polyethylene, Polypropylene, Nylon/ Polyamide and Blended) and by Application
Areas (Contact Sports, Non-Contact Sports, Landscaping and Leisure)” by Ken Research suggests that the
sustained interest of the stakeholders in artificial turf
and changing nature of sports has led to a overall positive growth during the
review period.
Artificial Grass has come a long way since
its introduction in the 1960s. From plastic like turfs to almost identical
grass in terms of touch and comfort, artificial grass has now become ubiquitous
in outdoor and indoor applications around the world. There are two types of fibers
for synthetic grass namely, monofilaments or slit-film tape. Monofilament
fibers are single strands while fibrillated (slit-film) fibers are cut from
sheets of polymers to a predetermined width and later perforated by design.
During the review period (2012-2017), the
market displayed an uneven and volatile growth. This growth was of this kind
due to a host of macro and micro factors. On one hand, during this period, the
market witnessed an increased emphasis on physical fitness by various
government authorities and on the other hand it also got embroiled in
controversies due to health concerns arising out of artificial turf usage and
unregulated nature of the industry. In an attempt to make people more health
conscious, the South Korean government started transforming natural grass
pitches into artificial grass pitches so that more sports could be played in a
limited area. Moreover, booming real estate market leading to demand for more
landscaping and leisure applications and entry of international players with an
ambition to cash in on this nascent market with a first mover advantage has
also helped in the growth of the South Korea Artificial Turf Market.
Among application areas, Contact Sports
garnered the highest share in artificial turf market in South Korea. The most
dominant contact sport in South Korea was soccer which was followed by hockey,
baseball and other sports. The second largest share was that of Non-Contact
Sports, followed by Leisure and Landscaping.
Increased interest by global sports
associations in using artificial turf as an alternative to natural grass for
creating pitches, popularity of baseball leagues in South Korea and shrinking
green spaces in urban residential areas have led to the growth of the South
Korean Artificial Turf Market.
Products Covered:
Organized Artificial Turf Sales, Unorganized Artificial Turf
Segment, Contact Sports, Non-Contact Sports, Landscaping, Leisure, Artificial
Turf in School Playgrounds, Domestic Sales and Export
For more information on the research
report, refer to below link:
Related
Report By Ken Research:
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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249