How
Luggage and Bags Market is Positioned in India?
Liberalized rules in baggage and the presence of multinationals helped
the customers in India to access the luggage of good quality. It led to a phase
when the domestic companies such as VIP Industries and Safari Industries
started competing with the foreign firms such as Samsonite and American
Tourister. During this era, major companies adopted aggressive strategies and
came up with multiple brands for various consumer groups. Popular travel bag
categories included briefcases and wheeled luggage bags. India
luggage and bags industry was observed to be in its growth stage
where consumers are now seeing luggage as a status enhancer and a lifestyle
based product. Improvement in the standard of living and rise in personal
disposable income has led consumers to shift from local products to branded
luggage thus, augmenting the recent trend of gifting branded luggage bags.
Shift in terms of luggage distribution from traditional
stores to modern retail trade channels has been observed; as a result of which,
manufactures have started doing heavy advertising expenditure to re-position
brands in the Indian luggage industry. Also, soft luggage segment started
gradually replacing hard cases in India. Companies have started investing in
light-weight, youth-oriented and space-efficient travel bags, casual bags and
business bags. Introduction of GST led to growth in organized sector which in
the long run would ensure quality & competitiveness in future. Brands
have also started opting for an omni channel approach to sustain growth in
competitive environment along with focus on youth-oriented products hence,
opting for customization. Also, surge in proliferation of products sales
through online company portals have given a boost to the organized players sales
volume. These players are also trying to tap in the rural segment with
affordable pricing products.
India Luggage and Bags Market Segmentation
By Market Structure
(Unorganized and Organized Market):
The unorganized segment within India luggage and bags has been
traditionally dominating in terms of revenue. However, the situation is marginally
turning out to be in favor of the established organized players. The organized
players consist of high end showrooms i.e. exclusive brand outlets or
multi-brand outlets and other hypermarket chains which tend to sell branded
luggage, bag and other travel gear accessories whereas, the unorganized market
consist of local shops and dealers.
By Product Type (Bags and
Luggage):
The bags segment held a higher share in India luggage and bags market
during 2019 owing to the launch of new product variants within handbags,
backpacks and duffel bags. On the other hand, customers were observed to shift
from hard luggage products to soft luggage segment in India. Similarly, luggage
/ bags with wheels contributed a massive share compared to non-wheeled luggage
in India.
By Price Category
(Mass/Economy, Premium and Luxury): Players such as VIP In. and Samsonite
brands are positioned across all price segments in India. Whereas, players such
as Da Milano, Gucci, Louis Vuitton are targeting high end luxury customers. On
the other hand, Safari and Wildcraft are gaining traction in the mass/economy
segment.
By Region (North, South, West
and East): Western and Northern regions of India were observed to have
better foothold in terms of luggage and bags manufacturers including the
presence of VIP Industries Limited, Samsonite International, Safari Industries
and others. However, manufacturing clusters of top 3 players are well
diversified across all the regions in India, especially in the cities of
Maharashtra such as Mumbai, Nashik and Nagpur. The Western region dominated,
followed by Northern region, Southern and Eastern regions in the year 2019P.
By Distribution Channel: Bags
and luggage specialist retailers (including exclusive business outlets) in
India were observed to dominate in 2019. Product margins tend to be higher at
EBOs and other retail outlets whereas, it was low in multi-brand outlets and
E-commerce channels. Hypermarkets in India captured the second largest revenue
share followed by other distribution channels.
Key Segments
Covered:-
Market
Structure
Unorganized Market
Organized Market
Product
Type
Bags
Handbags
Backpacks
Duffel Bags
Wallet and Coin Pouches
Cross Body Bags
Business Bags
Other Small Bags (Jute Bags, Bags for Daily Usage
and Bags for Small Purpose)
Luggage
Soft Luggage
Hard Luggage
Wheeled Luggage
Non-Wheeled Luggage
Price
Category
Luggage Price Category (Mass Segment, Premium
Segment and Luxury Segment)
Handbag Price Category (Mass Segment, Premium
Segment and Luxury Segment)
Backpack Price Category (Mass Segment, Premium
Segment and Luxury Segment)
Duffel Bag Price Category (Mass Segment, Premium
Segment and Luxury Segment)
Region
North
Delhi
Ghaziabad
Uttarakhand
Other Northern Cities
South
Bangalore
Hyderabad
Cochin
Other Southern Cities
East
Kolkata
Patna
Cuttak Orissa
Other Eastern Cities
West
Mumbai
Ahamdabad
Indore
Other Southern Cities
Distribution
Channel:-
Bags and Luggage Specialist Retailers
Hypermarkets
Internet Retailing
Department Stores
Apparel and Footwear Specialist Retailers
Stationers / Office Supply Stores
Other Non-Grocery Specialists
Homeshopping
Key Target
Audience:-
Luggage Manufacturers
Bags Manufacturer
Retailers and Distributors
Time Period
Captured in the Report:-
Historical
Period: 2013-2019P
Forecast
Period: 2019P–2025F
Companies
Covered:-
VIP Industries Ltd
Samsonite International SA
Safari
LVMH Moët Hennessy Louis Vuitton SA
Wildcraft India Pvt Ltd
Hermès International SCA
Kering SA
Hidesign India Pvt Ltd
Da Milano India
Baggit Ltd
Burberry Group Plc
Bagzone Lifestyles Pvt Ltd
Tommy Hilfiger
Others (Salvatore Ferragamo SpA, Khadimm India
Ltd, Leather Line, Richemont SA, Cie Financiere, Adidas Group, PPR SA, Titan
Industries Ltd, Shoppers Stop Ltd, VF Corp, Harrisons Worldwide Pvt Ltd, Case
Logic Inc, Giordano International Ltd and Rest)
For
More Information on the research report, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
