The
report titled “Australia
Baby Food Market Outlook to 2023 – By Type (Dried Baby Food, Prepared Baby
Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and
By Distribution Channels” provides information on Baby Food market
segmentation by category (Milk Formula, Dried baby food, Prepared Baby Food and
Other Baby Food), by Milk Formula (Standard Milk Powdered Formula, Follow-on
Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk
Formula),by Age Group (0-6 Months, 6-12 Months, 12+ Months), by Nature
(Inorganic Food and Organic Food),by Region (New south Wales, Victoria,
Queensland, South Australia, Western Australia, Tasmania, Australian Capital
Territory, Northern Territory) and by
Channel of Distribution (Supermarkets, Health and Beauty Specialist Retailers,
Internet Retailing, Discounters, Other Foods Non Grocery Specialists,
Convenience Stores and Forecourt Retailers). Company Profiles of Major Players
in Australia Baby Food Market (Nestle SA, Danone Group, Aspen Pharmacare and
Other Companies (Kraft Heinz, Bellamy’s Australia Ltd., A2 Milk Co. and others)
have been covered in the publication. The report concludes with market
projection and analyst recommendations.
Market Overview
Australia
baby food market has shown a remarkable growth in the past few years. It
witnessed positive CAGR in the review period 2013-18. Increase in women
workforce, rising population of infants from age 0-36 months, latent demand
from China and growing urbanization are some of the major factors contributing
to the positive growth. A shift in the preference of consumers was also
witnessed in the review period. Organic baby food witnessed a huge demand due
to rise in the parental concerns and awareness about the products. Bubs
organic, Bellamy’s Organic Bio Bambino, Holle Baby Food, Rafferty Garden, Only
organic and many more were some of the major brands selling organic baby food
in Australia.
Growing-Up
milk formula emerged as the growing category among the milk formula in the five
year review period. The major reason behind this growth is that the maternity
leave is only for 18 weeks and therefore, making mothers more dependent on milk
formula for the nutrition of baby.
Market Segmentation
Milk
formula was leading the market segment in the year 2018 since it is the most
conventional and trustworthy baby food product in the market and is also
considered as a prime substitute of mother’s milk. The majority of the milk formula
sales in Australia were contributed through growing-up milk formula products
due to a large number of infants falling in the age group of above 12 months. The
largest market share was held by infants above 12 months or more in the year
2018. In terms of nature, inorganic baby food held a maximum share of retail
sales as inorganic items costs much lesser than their organic counterpart
therefore making them the most preferred category. New South Wales established
itself as market leader by capturing a massive revenue share for retail sales
of baby food in the year 2018. It was followed by Victoria and Queensland since
they are among the most populated states in Australia. Supermarkets and Health
stores are the most preferred channel for buying baby food by the consumers in
Australia. Subsequent purchases after consulting health experts are majorly
made from these renowned and trustworthy megastores. Online also emerged as one
of the preferred channel for distribution due to the increase in number of
internet users and also being convenient and time saving.
Competition
within Australia baby food market was observed as concentrated with more than
half of the market being captured by international players while the rest share
is being held by other domestic and regional players. Major international
companies in the market are Danone Group, Nestle SA, Kraft Heinz, Aspen
Pharmacare and PZ Cussons while domestic and regional players are The A2 milk
Co., Bellamy’s Australia Ltd., Bubs Australia Ltd. and many others.
The
future of Australia baby food looks not so attractive since the current market
is largely impacted by huge demand from Chinese and other Asian countries. The
market is expected to grow at a significant single digit CAGR during the five
year forecast period 2018-2023E. Milk Formula is expected to remain the largest
growing segment by the end of the year 2023E.
Key Segments Covered:-
By Food Category-
Dried
Baby Food
Prepared
Baby Food
Milk
Formula
Other
Baby Food
Nature of Food-
Inorganic
Baby Food
Organic
Baby Food
By Age-
0-6
months
6-12
months
12+
months
By Region-
New South
Wales
Victoria
Queensland
South
Australia
Western
Australia
Tasmania
Australian
Capital Territory
Northern
Territory
By Channels of Distribution-
Supermarkets
Health and
Beauty Specialist Retailers
Internet
Retailing
Discounters
Other
Foods Non Grocery Specialists
Convenience
Stores
Forecourt
Retailers
Key Target Audience:-
Baby Food
Manufacturers
Baby Food
Distributors
Government
Agencies
Baby Food
Store Retailing
NGO’s
Supporting Baby Food and Care
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered:-
Nestle SA
Danone
Group
Kraft
Heinz Co.
Aspen
Pharmacare (Pty.) Ltd.
Bellamy’s
Australia Ltd.
A2 Milk
Co.
Bubs
Australia Ltd.
Key
Topics Covered in the Report:-
Executive
Summary
Research
Methodology
Stakeholders
in Australia Baby Food Market
Australia
Baby Food Market Overview and Genesis
Value
Chain Analysis in Australia Baby Food Market
Australia
Baby Food Market Size, 2013-2018
Australia
Baby Food Market Segmentation, 2013-2018
Trends
and Developments in Australia Baby Food Market
Issues
and Challenges in Australia Baby Food Market
Decision
Making Criteria for Consumers
Government
Regulations for Doing Business
SWOT
Analysis of Australia Baby Food Market
Competitive
Landscape in Australia Baby Food Market
Australia
Baby Food Market Future Projections, 2018-2023E
Analyst
Recommendations in Australia Baby Food Market
For more information on the research
report, refer to below link:-
Related
Reports:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
