Probiotic drinks refer to a functional drink made up of specific microorganisms that are beneficial to human health. They are produced by adding water, sugar, herbal or fruit extracts to the probiotic culture of bacteria and yeast and transforming them through bio-fermentation. Milk-based probiotic drinks include kefir, drinkable yogurt, and probiotic milk and are high in vitamins, folate, and riboflavin, which increase their demand. Additionally, suppliers are launching new probiotic milk drink products to gain competitive advantage through differentiation, thus helping to grow the probiotic drink market.
Probiotics multiply by absorbing
the added sugar and stop when they reach peak multiplication. These
microorganisms also promote overall health by maintaining the natural balance
of organisms in the intestines and also help improve immunity. In addition to
this, regular consumption of probiotic drinks also aids in the efficient
absorption of nutrients and the prevention and treatment of gastrointestinal
(GI) problems, including diarrhea, constipation, and irritable bowel syndrome
(IBS). Increase consumption of the product due to its health benefits such as
improved gut health, strong immune system and other factors that acts as a
factor for the probiotic drink market over the forecast period.
Referring to the study, Global
Probiotic Drinks Market Report 2020 by Key Players, Types, Applications,
Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide
Spread). Some of the key companies operating in the global probiotic
drinks market include KeVita, Bright Dairy, Grupo Lala, Good Belly, Amul,
Nestle, Lifeway, Yakult, Bio-K Plus International, Danone and among others.
Companies are making themselves competitive by bringing a new differentiation
with new flavors, healthy ingredients and innovative packaging. Major market
players have better brand loyalty among customers. Small regional players are
also increasing their popularity and the qualities of their products to stay in
the competition. The main players are present in all the main countries of the
world and are developing in regions where they are not present.
Based on types, probiotic drinks market is segmented as probiotic juice drinks and probiotics dairy drinks. In addition, based on application, market is segmented as convenience store and supermarket.
Rise in awareness among the people
regarding nutritional content of the drink, followed by increase in usages of
the product for maintaining the natural balance of organism in intestines &
prevent the gastrointestinal issues and rise in preferences towards healthy or
functional food & beverages are some major factors, which are responsible
for growth of the probiotic drinks market. Apart from this, contradictory
perceptions about the drinks may impact the market. Moreover, growth in
innovation in packaging and introduction of new flavor & healthy
ingredients are leading opportunities for market.
Based on regional analysis, the
North-America is a prevalent region in global probiotic drinks market owing to
growth in inclination towards healthier food consumption across the region. The
Asia-Pacific and Europe regions are likely to witness higher growth rate due to
rise in availability of ready-to-drink products for on-the-go consumption over
the forecast period. It is projected that future of the global probiotic drinks
market will be bright on account of rise in demand for functional food &
beverages during the forecast period.
For More Information, Click on the Link Below:-
Global
Probiotic Drinks Market
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