Introduction: The
global
educational applications market is one of the fastest growing markets
in the sector of technology as well as that of education. The technology
improvements over recent years leading to increased computational power and
higher graphics capability have led to interactive and game changing solutions
for learning and education which were not viable before. The integration of
technology into everyday lives is increasing rapidly with more devices offering
increased application . The massive growth of the market is being driven
primarily through the major adoption of mobile devices and the widespread
connectivity of the internet. The increasing internet accessibility provided by
growing internet connectivity in rural and developing regions has grown the level
of access that consumers have towards educational material. The growing
adoption of using smart devices has led to a rapid growth in the demand for
applications in all categories, the level of uneducated population being higher
in rural areas, there is major demand for educational platforms which provide
content ranging from school based material to that of higher education and even
professional technical courses. This has caused the primary boost for the
educational applications market
Market Scenario: The
global market for educational applications is expected to have a major growth
in the upcoming years with the market forecasted to grow at a CAGR of 27% for
the period between 2017-2022 with the American market forecasted to grow at a
slightly higher rate of 28.5% for the same period. The increasing interest in game based learning has led to
the edu-gaming category being the biggest contributor by category in the
educational application market with educational applications being worth
approximately USD 3.2 Billion in 2017 and forecasted to more than double to USD
8.1 Billion by the year 2022. This is expected to boost the market for
educational applications significantly forecasting a total market size of over
USD 20 Billion based on Education
Industry Analysis . The key
emerging market is expected to be the Asia Pacific region with highest demand
forecasted from China and India with the Indian e Learning market alone
forecasted to be worth USD 2 Billion. The market growth by content is primarily
expected to be driven by the demand for higher educational courses ranging from
high school to college based courses which would involve a major amount of
thinking, preoperational work and problem solving but would provide students
with technical expertise which is expected to increase the probability of
employment prospects for developing regions as well. This has led to a larger
market value for higher learning courses even though primary learning is
expected to have the largest user base for educational apps
Opportunity: The major opportunity in the educational
application sector is the chance for increased technological advancement
leading to more sophisticated educational platforms which can replace
conventional schooling. Current emphasis has been made on customized learning
which is expected to generate personalized curriculum and topics for students
based on their level of interest for topics and the extent of their learning.
Implementation of artificial intelligence combined with machine learning is expected
to bring about a revolutionary change in education allowing students real time
evaluation of their learning experience and their capabilities, Secondarily the
implementation of Augmented and Virtual reality is expected to redefine the
experience of learning for students and to improve the experience even for
professional training allowing individuals to experience components of their
job first hand in a simulated environment. These factors for technological
integration present a major opportunity for technology that can be integrated
into education and for companies looking to education based analytics which
would be able to generate custom solutions for learning. Currently the market
is filled with a variety of applications providing content for learning
subjects in primary education upto highly technical subjects with apps like
Edmodo, Khan academy, Udemy and more offering learning and some offering a
certification of the students ability post completion of the online
course,there is still opportunity for companies that can either customize the
learning methodology, improve the experience or offer specialized education
leading to the global educational apps market being a high potential technology
market
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Us:-
Ken Research
Ankur Gupta, Head
Marketing & Communications
0124-4230204
