Can Acai Bowls Fuel the Meteoric Rise of KSA’s Cafe and Coffee Chain Industry by 2027? – Ken Research

 KSA's acai bowl market expected to surge to SAR ~150 Mn by 2027, fuelled by global culinary trends and a rising appetite for healthy, nutritious food and beverages.

STORY OUTLINE

• Acai bowl market in KSA expected to reach SAR ~150 Mn by 2027, driven by global culinary trends and health-conscious consumers.
• Riyadh leads as the primary hub for acai bowl vendors, while Jeddah emerges as a bustling hub for restaurants and cafes.
• Acai bowl players focus on offline strategies like loyalty programs and bundling, as well as online strategies like influencer marketing and campaigns.
• Acai bowl players experience peak season during summer with high seat occupancy, indicating the popularity of this refreshing treat.
• Menu diversity and innovation, along with a focus on quality, pricing, and customer experiences, are key for acai bowl players to differentiate themselves.

1. Acai Bowls Take Over Riyadh and Jeddah

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• Riyadh takes the lead as the primary hub for acai bowl vendors in Saudi Arabia, with a majority of prominent players such as Oak berry, Yogi, and Moon Shell strategically locating their outlets within the city.
• Oak berry and Moon shell have established a strong presence in Jeddah, strategically situating a majority of their outlets in close proximity to gyms, shopping malls, and complexes. With Jeddah's growing working population, the city has emerged as a bustling hub for restaurants and cafes.
• In 2022, the combined sales of Oak berry, Moon shell, and Yogi surpassed the impressive milestone of 500,000 acai bowls. These three popular acai bowl vendors experienced remarkable success, demonstrating the growing demand and popularity of this healthy and delicious treat among customers.

2. Get Ahead of the Game: Offline and Online Marketing Strategies That Shine!

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• Offline Promotion Strategies

Reward Points and Loyalty Programs: Earn points on purchases, redeem for discounts and gifts, enhancing customer satisfaction and loyalty.

Bundling Complementary Products: Offer discounted packages, like 4 small Acai cups with different flavours, to provide value and variety.

Clear Focus on Unique Features: Promote acai bowls as a lifestyle choice, offer unique merchandise, like phone covers and keychains.

• Online Promotion Strategies

Influencer Marketing: Partner with fitness coaches, lifestyle bloggers, and food bloggers on social media for collaborative promotions.

Emerging Social Media Platforms: Utilize Snapchat, Pinterest for influencer marketing, recipe sharing, and captivating visuals.

Campaigns and Advertisements: Execute online campaigns, contests, and targeted ads on platforms like Instagram to reach the desired audience.

3. Game Changers: How Acai Bowl Players are Shaking Up the Industry!

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• The Kingdom's Acai, Smoothie, and Juice players experience their peak season during summer, with a majority of them boasting over 30% seat occupancy.
• In 2022, the top-selling menu items generated over 20% of the total revenue, indicating their popularity among customers. Furthermore, a significant number of acai bowl players complement their offerings with a diverse range of smoothies and juices.
• Acai bowl players are proactively striving to distinguish themselves by focusing on aspects such as food quality, diverse menus, competitive pricing, online ordering options, robust delivery infrastructure, exceptional customer experiences, and the adoption of innovative models like cloud kitchens.

Conclusion: With the projected surge in the KSA's acai bowl market and the rising appetite for healthy food and beverages, acai bowls have the potential to fuel the meteoric rise of the café and coffee chain industry. Acai bowl players, through strategic marketing, innovation, and catering to evolving consumer preferences, are poised to make a significant impact in the industry by 2027.

From Tradition to Trend: KSA’s Cafe and Coffee Chain Market Awakening: Ken Research

 The cafe and coffee chains market in Saudi Arabia is flourishing as coffee culture gains traction. The KSA Cafe Market is projected to grow at a CAGR of ~10-15% by 2027, showcasing the industry's promising expansion.

STORY OUTLINE

• The KSA cafe and coffee chain market is served by both national and international chains, with standalone outlets holding the majority of market share in terms of the number of establishments.
• Urbanization, a high proportion of urban population, and changing lifestyles are driving the demand for cafes and coffee chains in Saudi Arabia.
• The growth of the cafe market is fueled by millennials, particularly those aged 24-40, who are driving the trend of socializing in cafes.
• Government policies, such as the SAR ~1,100 Bn Expenditure Plan and initiatives by the Sovereign Wealth Fund, are driving a surge in consumer spending and promoting economic growth in Saudi Arabia.
• In March 2023, consumer spending in Saudi Arabia witnessed significant growth, surpassing SAR ~4 Bn per day, reflecting a robust increase in economic activity and expenditure.

In the 1990s, coffee shops emerged, introducing Saudi families to various Italian coffee, pastries like donuts, tiramisu, and cinnamon rolls. Branded coffee shops are set to gain substantial popularity throughout Saudi Arabia. The KSA café and coffee chain market is served by both national and international chains. Standalone outlets hold the majority of market share in terms of the number of establishments. Cafes accounted for ~10% of the total foodservice GMV in 2022.

1. Urban Buzz: Thriving Cafe Culture in Saudi Arabia.

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• The multicultural ambiance of Saudi Arabia, along with its sizable expatriate community, provides an opportunity for food chains from various countries to extend their reach and cater to diverse tastes.
• High proportion of urban population ~80% in KSA and resulting lifestyle changes will fuel the demand for cafes and coffee chains.
• The Kingdom is targeting an ambitious goal of hosting 100 Mn tourists per year by 2030 and increasing tourism’s contribution to GDP to 10%.

2. Millennials Fueling the Coffee Revolution in KSA.

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• The growth of the cafe market is propelled by a rising working-age population, particularly among individuals aged 24-40, who account for ~55% of the total population.
• The proliferation of chained cafes is driven by the growing trend of socializing in cafes, particularly among urban Millennials and the younger demographic segments of the population. This trend is contributing to the continued expansion of the cafe market.
• Large millennial population with high disposable incomes who are willing to spend on health are the attractive cohort of the customer for Acai Bowls.

3. Fueling the Economy: Government Policies Drive Consumer Spending Surge

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• KSA's SAR ~1,100 Bn Expenditure Plan for 2023 aims to promote growth, enhance spending efficiency, and prioritize investments in education and healthcare, stimulating consumer spending.
• KSA's Sovereign Wealth Fund launches 3 initiatives to empower private sector businesses, aligning with the nation's vision of diversifying away from oil, fostering local opportunities and economic transformation.
• In March 2023, consumer spending in KSA experienced remarkable growth as it surged past SAR ~4 billion per day, indicating a substantial increase in economic activity and expenditure.

In conclusion, the KSA cafe and coffee chain market is driven by a combination of factors including urbanization, changing lifestyles, and the influence of millennials. Government policies and initiatives are further fueling consumer spending and promoting economic growth. With the rise of branded coffee shops and the dominance of standalone establishments, the market shows promising potential for expansion and diversification.