Analysts at Ken Research in their
latest publication “Saudi
Arabia Baby Food Market Outlook to
2023 – By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby
Food and Other Baby Food), By Distribution (Supermarkets and Hypermarkets,
Health and Wellness Stores, Small Grocery Stores, E-commerce and Convenience
Stores), By Inorganic and Organic and By Region” believe that
with adopting internet retailing, emphasizing on organic baby food, tie-ups
with authorized distributors, developing innovative baby food product variants
and developing small packaging will create a positive impact on the sale of the
baby food within the Saudi Arabia. The market is expected to register a
positive CAGR of 6.7% in terms of the revenue generated
during the forecasted period 2019-2023.
Organic foods are grown and processed without
synthetic fertilizers or pesticides. In addition to that, feeding babies with
organic foods might limit their exposure to these substances thereby, taking
care of their health.
Rising Health Consciousness: Consumers across various cities of
Saudi Arabia have become more aware and conscious especially when it comes to
their babies. They have started looking for healthier and safer food products
with natural and minimal processing of food items. As a result of which, the
demand for organic baby foods in the country is increasing. In addition to
that, concerned parents have begun taking recommendations from food experts
regarding baby food products which have significantly influenced their
purchasing decision. KSA baby food market was also witnessed to be flourishing
along with the integration and launching of new baby food products.
The government of KSA is promoting breast feeding in the country. Favorable government regulations such as maternity leave allowances
have widely benefitted female working force by providing them with a greater
work-life balance. Also, the government is implementing additional policies
such as restricting advertisements and promotion of breastfeeding substitutes
as well as distribution of free samples and health workers working alignment
with baby food companies. Due to this, the people are discouraged to buy infant
milk formula, which will hamper and impact the market demand.
Sales and
Marketing: Baby food product endorsements by doctors, hospitals and
healthcare professionals have significantly and positively affected the sale of
baby food in the KSA backed by increased marketing and advertisements through
both online as well as offline modes including social media platforms and
televisions respectively. New packaging innovations were also initiated in the
market by major firms as a unique strategy to gauge more customer attention.
For instance, baby food pouches became quite popular and their popularity was
largely driven by their ease of use and flexibility among consumers.
Major Players: Some of the major
players operating within KSA baby food market include renowned international
companies such as Nestlé SA, RONESCA, Abbott Laboratories, Laboratories Ordesa
SL, Almarai Co Ltd, Danone Group and others. Their business operations have
been further segmented on the basis of baby food categories such as dried baby
food, prepared baby food, milk formula or other baby food categories.
Keywords
Saudi Arabia Baby
Food Sales
Saudi Arabia Infant Milk Formula Market
Prepared Baby Food Revenue Saudi Arabia
Dry Baby Food Sales Saudi Arabia
Milk Formula Sales Saudi Arabia
Organic Baby Food Saudi Arabia
Inorganic Baby Food Saudi Arabia
Saudi Arabia Baby Food Ingredients
Baby food Sales in Riyadh
Saudi Arabia Online Baby Food Sales
Saudi Arabia Baby Food Revenue
Competition Saudi Arabia Baby Food
International Players KSA Baby Food
Local Players KSA Baby Food
Domestic Players KSA Baby Food
KSA Baby Food Sales Forecast
Cereal based Baby Food Market Saudi Arabia
Business Model Baby Food
Challenges Saudi Arabia Baby Food
Infant Food Market KSA
Major Players Baby Food Saudi Arabia
Nestlé SA Baby Food Saudi Arabia
RONESCA Baby Food Saudi Arabia
Abbott Laboratories Baby Food Saudi Arabia
Laboratories Ordesa SL Baby Food Saudi Arabia
Almarai Co Ltd Baby Food Saudi Arabia
Danone Group Baby Food Saudi Arabia
Nutricia SA Baby Food Saudi Arabia
Kraft Heinz Co Baby Food Saudi Arabia
United Pharmaceuticals SA Baby Food Saudi Arabia
Hero Group GmbH Baby Food Saudi Arabia
Saudi Arabia Baby Food Market Future Outlook
Success Factors Baby Food Sales
Number of Infants in KSA
Baby Cereals Market Saudi Arabia
Baby Food Online Shopping Saudi Arabia
Baby Food & Cereals Market KSA
Key Segments Covered:
By Food Category:
Milk Formula
Growing-Up Milk
Formula (Above 12 Months)
Follow on Milk
Powdered Formula (6-12 Months)
Standard Milk
Powdered Formula (0-6 Months)
Special Milk
Formula
Dried Baby Food
Cereal Based
Others (Nuts,
Fruits and Vegetables)
Prepared Baby Food
Other Baby Food
By Distribution Channel:
Supermarkets
Health and Beauty
Specialist Retailers
Independent Small
Grocers
Hypermarkets
Internet Retailing
Convenience Stores
By Food Type:
Inorganic Baby Food
Organic Baby Food
By Regions:
West
Centre
North
South
East
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:
Nestle
Ronesca
Abbott
Laboratories
Ordesa,
Almaria Co ltd
Danone
Hero Group,
Hipp
Untied
Pharmaceutical
For more information, refer to below link:
Related Reports
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
