Showing posts with label Saudi Arabia Bags and Luggage Market. Show all posts
Showing posts with label Saudi Arabia Bags and Luggage Market. Show all posts

Monday, April 17, 2023

What is driving the Bags and Luggage market in KSA? – 7 key tailwinds and Catalyst: Ken Research

Saudi Arabia has been strategizing to shift its economic dependency from oil and focus on non-oil sectors. Promoting tourism is one such important initiative of the country. Saudi Arabia is one of the major destinations of religious gatherings for Muslims with one of the largest religious congregations of Hajj and Umrah. As per Ken research findings, ~20 Mn tourists visit Saudi Arabia in a year for religious reasons with 2.4 Mn visiting Hajj in 2019. The growing tourism has also cushioned many industries and the Bags and luggage market is no exception here. The industry is growing at a positive growth rate but has a huge potential to grow more in the coming years.

The interesting note is- rising tourism is not “only” the growth driver of the KSA bags and luggage market. To find out what is contributing towards the expansion of the bags luggage industry in KSA, keep reading!

1. The Economy of Saudi Arabia is growing at a CAGR of 3.5% with Rapid Growth in Non Oil Sectors such As Tourism, Retail Business and Manufacturing

2. Due to the Global Pandemic, tourism was on hold due to which KSA Bags and Luggage Market also saw a Significant Dip in Revenues in 2020

3. Presently over ~35 Million Saudi & Non-Saudi Population of Different Income Group presents a Huge Potential for Different Variants of Bags and Luggage present in the Market

4.  Imported and Locally manufactured Bags and Luggage are effectively distributed to all Retail outlets via Effective Distributive channels operational throughout KSA

5. Seasonal Discounts during festive months of Eid and Ramadan, New years and Christmas are offered for high influx of customers in the Stores

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6.  People of KSA are being aware of the fashion trends by Influencers and Bloggers trend, Online Marketing Techniques in KSA which is boosting the demand for stylish yet functional bags and luggage in KSA

7.  Also, the growth of E-commerce, FDI, rising Tourism, and surging Young and Women population will further fuel the growth of the Bags & Luggage market in KSA

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Saudi Arabia Bags & Luggage Market

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Thursday, March 30, 2023

Future Outlook of Saudi Arabia Bags and Luggage Market: Ken Research

 1. Growth of E-commerce, and FDI is allowing KSA to shift its focus towards non-Oil sectors and promote other sectors such as Tourism

Start-ups such as Mine Bags with innovative concepts for Bags are entering the Bags and Luggage Industry in KSA. Moreover, the construction of new malls like Mall of Saudi, City Center Ishbiliyah, and Mall at Yanbu and avenues by investors such as Nesma & Partners, Al Futtaim, and Lulu Hypermarket for retail outlet are promoting the bags and luggage market in the country. 55% of the population in Saudi Arabia belongs to the young age group (20-50 years) who are becoming fashion-conscious & foreseeing bags as a style statement than its functional aspect. Furthermore, the growing customer inclination towards bags with fingerprint locking, built-in GPS, Bluetooth speakers, and self-weighing scales is gaining traction in the country.

2. KSA Bags and Luggage Market generated $300 Mn in Revenue in 2020 due to Changes in Demographics, Consumer Preferences, and the Influx of new Brands into the market

Saudi Arabia Bags and Luggage Market Revenue

The Saudi Arabia bags market consists of luxury and nonluxury bags sold online as well as offline channels fueled by changing demographics, surging the young and women population along with a high tourist influx into the Kingdom. It is an import-driven market where products are contract manufactured in countries such as China, Vietnam, Brazil, and Bangladesh and are directly imported into the Kingdom.

KSA luggage and bags market saw a dramatic decline in the historical period 2015-2020 owing to the global pandemic which led to a reduction in footfall to shopping malls and retail stores along with leisure and business travels decreasing significantly as consumers had to stay at home. This had a particularly detrimental impact on bags as many of these sales are either dependent on the tourist population or carried out on impulse. However, Companies are focusing on building an omnichannel strategy since the conventional brick-and-mortar retail business will follow a downward trend over the years with e-retailing exponentially growing to post the corona pandemic.

3. People of KSA are being aware of the fashion trends by Influencers and Bloggers trend, Online Marketing Techniques in KSA

Saudi Arabia Bags and Luggage Market Forecast

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With the closure of malls due to COVID, online shopping has been a mental satisfaction or emotional release during house quarantine or self-isolation for unnecessary items, such as clothes & bags. Amazon even hired extra staff to keep up with worldwide demand. Moreover, young Saudi men are turning against traditional looks & following the latest fashion trends in clothes, accessories, and untraditional bags. Even fashion and style are also influenced by studying abroad for youngsters especially teenagers between 16 and 18 to have the courage to try out new things. Also, cultural change from being Islamic orthodox to rational changes have been brought by the new King of the Kingdom, Mr. Salman Abdul-Aziz. Changes include lifting the ban on driving by women and accessing basic rights, like education and healthcare, without permission from a male guardian. The independence has led to a positive impact on the bags & luggage market in KSA.

4. Marketing Cost such as Promotional Events with Celebrities, Social Media Campaigns and more have put an upward pressure on cost of the Product, lowering the margins

Saudi Arabia Bags and Luggage Market Analysis

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Dubai is the shopping capital of luxury items in the MENA Region and experienced 5.0 Mn tourists in 2020, majorly from India and KSA. Due to yearly shopping festivals, super big malls by big investors such as Emaar promote tourism to provide a 30% Contribution to GDP in 2019. Moreover, for bags, there is intense competition with almost all global brands that have a presence in KSA. Additionally, marketing costs are there such as promotional events with celebrities, and social media campaigns which increase the overall cost. Furthermore, luggage and bags involve minute detailing, quality of the material, checking for any wear and tear, and ensuring the authenticity of the product. Hence, Online purchasing through E-commerce websites is less reliable and not much preferred by people in KSA.

Friday, March 6, 2020

Saudi Arabia Bags and Luggage Market Future Outlook: Ken Research

How Is The Bags And Luggage Market Positioned In Saudi Arabia? What Are The Major Market Trends Driving The Industry?

The retail sector in Saudi Arabia has been growing at a CAGR higher than ~% in the last few years. It was estimated at value around USD ~billion in 2018. The brick-and-mortar retailers are expected to gradually adopt the omni-channel business model to establish and maintain constant touch with its customers by adapting to changes in consumer buying pattern. However, the customers in Saudi Arabia prefer to buy the bags and luggage through offline channel rather than an online channel. The Saudi Arabia bags and luggage market consist of luxury bags, non luxury bags and luggage sold in Saudi Arabia through the online as well as the offline channel. Most of the bags and luggage sold in Saudi Arabia are imported from European and Asian countries. There are some manufacturers of luxury bags in Egypt and Turkey but they represent a very small share of the overall market. The numbers of brands operating in the market has grown over as the years. Many fashion brands foresee Saudi Arabia as one of the most lucrative market in the world due to very high purchasing power of the customers.


Most of the bags manufacturers operate in Saudi Arabia through franchise model as it help them to reduce their financial and operational risk substantially. Some of the major retailers in the market are Splash, Lifestyle, Rubaiyat, Harvey Nicholas and others. The share of population belonging to 25-54 years of age is ~% of the total population. This age group is the target customers for most of the bags and luggage products. High per capita income which leads to high buying power is another major factor for high potential market. The favorable socioeconomic condition of Saudi Arabia leads to the growth of bags and luggage market. There has been an increase in supply of bags imported from neighboring countries such as Egypt and Turkey. The increase supply can be linked to growth of Egyptian and Turkish fashion designers. Egyptian brand Okhtein is an example, which sells luxury bags in Saudi Arabian market.

What Are The Major Types Of Bags Selling In The Saudi Market?
Handbags dominated the Saudi Arabian bags market generating nearly two third of the revenue in 2018. Bags have an extensive product reach which include backpacks, cross body bags, handbags, wallets and coin pouches and most of these bag types are used on a daily basis and are considered a necessity and hence have a comparable share in the overall market.

The demand for bag packs has grown in the last few years especially due to rising number of laptop users and current trend. Major Brands have been continuously innovating their product to match the fast changing need of the customers. It has been observed that the number of people engaging in sports activities have been increasing in last few years. Gym bags are also getting very popular among young generation who loves to own specific accessories for specific purpose. The rise of athleisure trend has created an entirely new range of consumers.

What Are The Major Types Of Handbags Trending In The Market?
The Saudi Arabia handbag market is divided into three categories luxury, premium and economy. Premium category leads the market and is followed by luxury and economy category. Business bags have become a necessity for the people of Saudi Arabia, it has been observed that many customers have started to foresee business bags as a lifestyle statement which has prompted them to spend more. This shift in consumer behavior has resulted in increase demand for luxury business bags in the country. Cross body bags are not currently in fashion there is demand for these types of bags in the last five years. Some of the luxury brands have traditionally focused their marketing communication on ladies. However, a trend was noticed where some of the brands are targeting men especially through media advertising. Luxury segment is expected to register the fastest growth rate of ~% from 2018 to 2023. The economy segment will grow at the slowest rate of ~% in the above mentioned period.

Key Segments Covered
Market Segmentation of Bags Market
Types of Bags
Backpacks
Business Bags
Cross body Bags
Duffel Bags
Handbags
Wallet
Other Bags

Type of Handbag
Luxury
Premium
Economy

By Distribution Channel
Multi Brand Outlets (MBOs)
Exclusive Brand Outlets (EBOs)
Local Retailers
Online Sales

By Material
Leather (inc faux and Suede leather)
Non Leather

By Region
Central
West
South
East
North

Market Segmentation of Luggage Market
By Price Segment
High (SAR 500<)
Medium (SAR 250- SAR 500)
Low (SAR 250>)

By Case Type
Hard Case
Soft Case

By Region
Central
West
South
East
North

By Sales Channel
Online
MBOs
EBOs
Local Retailers

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023E

Companies Covered:
Louis Vuitton (LVMH)
Avon Products Inc.
VF Corporation
Samsonite international SA
Adidas AG
Nike Incorporated
Herschel Supply Co.
Hermes’s
Marithé et François Girbaud

Key Topics Covered in the Report
Value Chain Analysis
Market Size,2013-2018
Market Segmentation
Trends and  Developments
Issues and Challenges
Trade Scenario
Porter’s Five Forces Analysis 
Competitive Scenario
Company Profile of Major Players
Future Market Size. 2018-2023
Future Market Segmentation, 2023E
Analyst Recommendation
Wallet Industry Saudi Arabia
Backpack Market Saudi Arabia
Business Bag Sales Saudi Arabia
Luggage Turnover KSA
Hard Case Luggage Sales KSA
Imported Bag Sales Saudi Arabia
Luxury Handbag Market KSA
Saudi Arabia Bags and Luggage Market
Saudi Arabia Bags and Luggage Industry
Bags and Luggage Businesses Saudi Arabia
Saudi Arabia Bags and Luggage Market Revenue
Major Companies Bags Saudi Arabia
Major Companies Luggage Saudi Arabia 
Saudi Arabia Bags Sales
Saudi Arabia Luggage Revenue
Handbag Market KSA
Bags Luggage Distribution Channels Saudi Arabia
Bags Sales in Riyadh
Luggage Market in Saudi Arabia
Bags Market Trends KSA
Luggage and Bags Future Saudi Arabia
Luggage and Bags Recent Developments
Samsonite Saudi Arabia Market
Avon Saudi Arabia Market
Louis Vuitton Saudi Arabia Market
Adidas Saudi Arabia Market
Nike Saudi Arabia Inc. Market
Capri Holding Company Bags
Luggage and Bags Target Consumers Saudi Arabia
Bags demand Saudi Arabia
Luggage retailers Saudi Arabia
Online Bags sales Saudi Arabia
Bags importers Saudi Arabia

For More Information on the research report, refer to below link:

Related reports


Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Wednesday, July 31, 2019

Saudi Arabia Bags and Luggage Market Outlook to 2023: Ken Research

The report titled Saudi Arabia Bags and Luggage Market Outlook to 2023 – By Type (Backpacks, Business Bags, Cross body Bags, Duffel Bags, Handbags, Wallet and Other Bags); By Handbag Price Segment (Luxury, Premium, Economy)provides a comprehensive analysis on the Bags and Luggage Industry of Saudi Arabia. The report covers various aspects including market size, market segmentation Market Segmentation of Bags Market by Types of Bags (Backpacks, Business Bags, Cross body Bags, Duffel Bags, Handbags, Wallet and Other Bags), by Type of Handbag (Luxury, Premium and Economy), By Retail Format (Multi Brand Outlets (MBOs), Exclusive Brand Outlets (EBOs) and Local Retailers), By Sales Channel (Online Channel and Offline Channel), By Material (Leather (inc faux and Suede leather) and Non Leather), By Region (Central, West, South, East, and North). Market Segmentation of Luggage Market By Price Segment (High (SAR 500<), Medium (SAR 250- SAR 500), and Low (SAR 250>), By Case Type (Hard Case and Soft Case), By Region (Central, West, South, East and North), By Sales Channel (Offline and Online), By Retail Format (MBOs, EBOs and Local Retailers), Industry factors including trends and developments, challenges, trade scenario, Porter’s five force analysis, competitive landscape. The report concludes with future projection and analyst recommendations highlighting the major opportunities and cautions.


Market Overview and Size
The bags and luggage market in Saudi Arabia is in its late growth stage. This is evident from the fact that all major international players have shown their presence in the market and are competing aggressively to dominate. Bags are in very high demand as compared to luggage and the global leader LVMH dominates the Saudi bags market. There is no major domestic designer brand in luxury segment. Majority of the domestic bag companies are in the low price segment and lack total presence in hard case luggage market. EBOs and MBOs are biggest retail channel for sale of bags and luggage in Saudi Arabia.

Bags Market Segmentation
By Type of Bags: Handbags dominated the Saudi Arabian market generating more than a third of total revenue. Other bags have an extensive product reach which include backpacks, cross body bags, handbags, wallets, coin pouches and similar. Most of these bag types are used on a daily basis and are considered a necessity and hence have a small share as they are generally purchased under low and premium category.

Hand Bags by Price Range: Premium category is the leading category in this segment followed by luxury and economy category. Luxury brands include global majors such as LVMH, Prada, Coco Chanel, Gucci and similar. Premium category

are in highest demand due to their value for money considering that women like to replace their bags at regular interval.

By Region: Central region is the biggest market for bags in Saudi Arabia. Riyadh the capital city of KSA is home to the largest potential population base is in the central region. Western part of the country is the second largest bag market and is followed by South, East and Northern region having minority share in the bags market.

By Sales Channel: The bags market in Saudi Arabia was dominated by offline channel which comprise of Multi Brand Outlets (MBOs), Exclusive Brand Outlets (EBOs) and Local Retailers. The online sales account for minority share and is still under development stage.

Luggage Market Segmentation
By Price Segment: Majority of the products sold are in medium price range. This is mainly due to the fact that all major brands selling to the mass have their presence in this price range. Standard size luggage is most popular and is in high demand.  During 2018, high price segment and low price segment have an equal share in the luggage market of Saudi Arabia.

By Case Type: Sales of hard case luggage generated the majority of the revenue. Aluminum, Polycarbonate, Polypropylene, Leather and ABS are some commonly used material which make them sturdy and long lasting. These also offer the protection against external pressure and deformation of stored item. Soft case types are considered less durable as compared to hard case type and are in low demand. Samsonite and American Tourister are two of the major brands which operate in this segment.

Competitive Landscape
The Saudi Arabia Bags and Luggage market is moderately concentrated. LVMH Moet Hennessy Louis Vuitton is the market leader and has the highest market share in the Bags and Luggage market in Saudi Arabia during 2018. Nike, Kering, Prada, Samsonite, Capri Holding, Delsey and Burberry are some of the other major players in the market. They compete on the basis of Price, Quality, Utility and Retail Presence.

Saudi Arabia Bags and Luggage Market Future Outlook
It is anticipated that Saudi Arabia Luggage and Bags market will register a positive CAGR during the period 2018–2023E. Shift in cultural orientation towards West in accessorizing, recovering economic scenario, easy availability of international brands in domestic market, rising area of retail space in mall is are expected to remain the major drivers for demand of bags and luggage in Saudi Arabia.

Key Segments Covered
Market Segmentation of Bags Market
Types of Bags
Backpacks
Business Bags
Cross body Bags
Duffel Bags
Handbags
Wallet
Other Bags
Type of Handbag
Luxury
Premium
Economy
By Distribution Channel
Multi Brand Outlets (MBOs)
Exclusive Brand Outlets (EBOs)
Local Retailers
Online Sales
By Material
Leather (inc faux and Suede leather)
Non Leather
By Region
Central
West
South
East
North
Market Segmentation of Luggage Market
By Price Segment
High (SAR 500<)
Medium (SAR 250- SAR 500)
Low (SAR 250>)
By Case Type
Hard Case
Soft Case
By Region
Central
West
South
East
North
By Sales Channel
Online
MBOs
EBOs
Local Retailers
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023E
Companies Covered:
Louis Vuitton (LVMH)
Avon Products Inc.
VF Corporation
Samsonite international SA
Adidas AG
Nike Incorporated
Herschel Supply Co.
Hermes’s
Marithé et François Girbaud

Key Topics Covered in the Report
Value Chain Analysis
Market Size,2013-2018
Market Segmentation
Trends and  Developments
Issues and Challenges
Trade Scenario
Porter’s Five Forces Analysis 
Competitive Scenario
Company Profile of Major Players
Future Market Size. 2018-2023
Future Market Segmentation, 2023E
Analyst Recommendation
Wallet Industry Saudi Arabia
Backpack Market Saudi Arabia
Business Bag Sales Saudi Arabia
Luggage Turnover KSA
Hard Case Luggage Sales KSA
Imported Bag Sales Saudi Arabia
Luxury Handbag Market KSA
Saudi Arabia Bags and Luggage Market
Saudi Arabia Bags and Luggage Industry
Bags and Luggage Businesses Saudi Arabia
Saudi Arabia Bags and Luggage Market Revenue
Major Companies Bags Saudi Arabia
Major Companies Luggage Saudi Arabia 
Saudi Arabia Bags Sales
Saudi Arabia Luggage Revenue
Handbag Market KSA
Bags Luggage Distribution Channels Saudi Arabia
Bags Sales in Riyadh
Luggage Market in Saudi Arabia
Bags Market Trends KSA
Luggage and Bags Future Saudi Arabia
Luggage and Bags Recent Developments
Samsonite Saudi Arabia Market
Avon Saudi Arabia Market
Louis Vuitton Saudi Arabia Market
Adidas Saudi Arabia Market
Nike Saudi Arabia Inc. Market
Capri Holding Company Bags
Luggage and Bags Target Consumers Saudi Arabia
Bags demand Saudi Arabia
Luggage retailers Saudi Arabia
Online Bags sales Saudi Arabia
Bags importers Saudi Arabia

For more information on the research report, refer to below link:

Related reports


Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249