Global Market Research Reports : Ken Research: Saudi Arabia Fitness Services Market

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Monday, June 20, 2022

Saudi Arabia Fitness Services Market Outlook to 2025: Ken Research

Saudi Arabia Fitness Services Market Overview

There are close to 28+ organized fitness center brands functioning in the Kingdom along with unorganized fitness centers. While the complete industry has been recognised at a high growth stage, the competition in the industry is observed to be fragmented in nature, in terms of number of players. A high degree of fitness centers in the Kingdom are unorganized and independent, while the existence of organized fitness center brands is limited to foremost cities such as Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Medinah. Players compete on the basis of Price, Membership Offers, Center Facilities, Personal Training, Ambience, Services Offered and Locations.

Saudi Arabia Fitness Services Report Analysis

According to the report analysis, ‘Saudi Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized and Unorganized), By Revenue Stream (Membership, Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6 months, 1 year and others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)’ states that Saudi Arabian Fitness Services Industry is presently at the Growth Stage, with increment in Women Gyms, growing Needs for Fitness by Youth in the Kingdom and supportive Government measures, helping the steady growth of the industry in the previous few years. The report further details out the dissimilar operating segments in the industry, along with complete customer perspective with respect to dissimilar fitness services present in the country.

Saudi Arabia Fitness Services Competitive Analysis

KSA is an emerging country in terms of industry competition, making it a fierce battlefield for new and prevailing fitness-center brands trying to function/succeed and to make profits. Major prevailing fitness center players hold brand loyalty especially among professionals, owing to safety concerns linked with utilizing the fitness equipment. This makes it difficult for new players to enter the market. Establishing a great fitness center that provides all services entailing the spa, pool, steam bath, lockers, showers, Jacuzzi along with gym services has also safeguarded companies from scaling their businesses over a certain geographic limit.

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The three aspects that mainly underwrite to the high cost of establishing a fitness center have been the cost of acquiring land, cost of hiring trained and certified fitness professionals and cost of purchasing gym equipment. This has been disheartening new players with low capital from entering the market. A gradual consumer shift towards brand acceptance and new requirement for female specific fitness centers has motivated service providers to explore and undoubtedly convert this requirement in their favour.

Saudi Arabia Fitness Services Outlook

A special aim must be laid on penetration of the relatively nascent women fitness segment in the industry in Saudi Arabia. Enclosure of customized workouts, with growth in implementation for personal training programs is projected to come into effect in a few years from now. Provision of value-added services such as free membership freezing, couple discounts, locker room facility, free showers, sauna, spa will eventually aid fitness brands to target a broader chunk of the customer segments and augment the fitness services penetration rate across the country.

For more information on the research report, refer to below link:

Saudi Arabia Fitness Services Market Outlook to 2025

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Friday, November 26, 2021

Fitness centers along with health and wellness trend in KSA is gathering pace as more consumers have been made to question their overall health due to sedentary lifestyle: Ken Research

KSA News

Offering programs that are relevant to women and to millennial such as Ladies only Fitness Centres or separate timings for ladies in a unisex gym is encouraging women participation in the country.

Rise in Local Gyms and Fitness Clubs: The fitness industry in KSA was once dominated by the wealthy and expats, now a new wave of local gyms and dance and martial arts studios are emerging to serve a fast-rising number of young, less affluent fitness enthusiasts.

Introduction of Fitness Services for Women: Women fitness services centers were under shadowed which was majorly due to the societal norms and government regulations. In February 2017, the regulations related to women joining gyms were eased resulting into tremendous growth in women specific fitness centers in the country.

Transition towards Value Added Services: It has been observed that various existing players (including Men’s Gym, Women’s Gym, and Mixed Gym) have started diversifying their portfolio by providing new value added services including Spa, Sauna, Jacuzzi and others for greater customer satisfaction.

Government Initiatives: KSA Government has launched various programs such as The KSA Women’s Fitness Festival, Quality of Life Program, Vision 2030 and Diriyah Equestrian Festival, in attempts to encourage increased physical activity among population through personalized schemes.

The report titled “KSA Fitness Services Market Outlook to 2025F – Driven by technological innovations and inventive training approaches along with adoption of hybrid model by fitness centers” by Ken Research suggested that growing awareness of health benefits, increasing disposable income, rise of budget gyms and growth of ladies only fitness center has been the major key factors which drives the demand for fitness services centers in KSA. The market is further expected to register a positive five year CAGR of 20.8% in terms of revenue during the forecast period 2020-2025F.