Analysts at Ken Research in their latest
publication "Saudi Arabia Fitness Services Market Outlook to 2025-
By Market Structure (Organized and Unorganized), By Revenue Stream (Membership,
Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah,
Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6
months, 1 year and others), By Gender (Male and Female), By Age (Below 18
years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group
(Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and
above SAR 150,000)" observed that the Saudi Arabian
Fitness Services Industry is currently at the Growth Stage, with rise in Women
Gyms, Increasing Needs for Fitness by Youth in the Kingdom and supportive
Government measures, aiding steady growth of the industry in the previous few
years. The report further details out the different operating segments in the industry,
along with overall customer perspective with respect to different fitness
services present in the country. The report provides a detailed viewpoint of
the major fitness brands operating in the industry, and a bird’s eye view into
the various revenue streams operated by fitness players in the Kingdom. It also
covers the future outlook for the overall industry, and also enumerates certain
recommendations for new entrants and existing players in the industry, keeping
the future landscape in mind.
Industry
Overview
There are close
to 28+ organized fitness center brands operating in the Kingdom along with
unorganized fitness centers. While the overall industry has been identified at
a high growth stage, the competition in the industry is witnessed to be fragmented
in nature, in terms of number of players. A high degree of fitness centers in
the Kingdom are unorganized and independent, while the presence of organized fitness
center brands is limited to major cities such as Riyadh, Jeddah, Dammam, Al
Khobar, Makkah and Medinah. Players compete on the basis of Price, Membership
Offers, Center Facilities, Personal Training, Ambience, Services Offered and
Locations.
Industry
Segmentation
The unorganized
segment largely dominates the industry, penetrating smaller regions such as
Tabuk, Jubail, Safwa and others. Moreover, the lower fees charged by
unorganized centers, allows them to generate a wider customer base. Majority of
the fitness centers in the country are concentrated in the cities of Riyadh,
Dammam, Jeddah, Al Khobar, Makkah and Medinah, largely due to the high
population in these cities and their status of being major commercial, industrial
and religious hubs. Customer have been identified to prefer 3 months and annual
memberships plans in fitness centers, due to the fee-based discounts offered by
fitness center operators along with the additional services such as
complimentary account freezing provided. While the male segment was identified
to dominate the customer profile for fitness services in the kingdom, the
female segment is strongly growing on the back of a rapid increase in the
number of women fitness centers and a growing fitness awareness among the women
in the Kingdom.
Trends
in the Industry
There has been a
remarked focus on developing women centers in the Kingdom, spurred by the
favorable judgment from the General Authority of Sports. Many fitness players
are now focusing a large part of their future strategies on capitalizing on the
growing Female Fitness segment, by opening female gyms. As part of the Vision
2030 plans, the Saudi Government launched the National Transformation Plan,
which focuses on promoting health and wellness among people in the country and
improving the number of physically active people in the Kingdom, from 13% to
40% by 2030. There has been a focus on specialized and concept fitness centers,
with Crossfit, Kickboxing, HIIT and Zumba leading the exercises in demand by
fitness center members in the country. A heavy spread of awareness among the
normally physically unfit Saudi population, is resulting in high demand for
fitness services, particularly by people from the age of 20 years to 45 years.
Competition
Scenario in the Industry
KSA is an
emerging country in terms of industry competition, making it a fierce
battlefield for new and existing fitness-center brands trying to
operate/succeed and to make profits. Major existing fitness center players hold
brand loyalty especially among professionals, due to safety concerns associated
with using fitness equipment. This makes it difficult for new players to enter
the market. Establishing a large fitness center that provides all services
including spa, pool, steam bath, lockers, showers, Jacuzzi along with gym
services has also prevented companies from scaling their businesses over a
certain geographic limit. The three factors that mainly contribute to the high
cost of establishing a fitness center have been the cost of acquiring land,
cost of hiring trained and certified fitness professionals and cost of buying
gym equipment. This has been discouraging new players with low capital from
entering the market. A gradual consumer shift towards brand acceptance and new
demand for female specific fitness centers has encouraged service providers to
explore and probably convert this demand in their favor.
Future
Strategies-The Way Forward
A special focus
must be laid on penetration of the relatively nascent women fitness segment in
the industry in Saudi Arabia. Inclusion of customized workouts, with growth in
adoption for personal training programs is expected to come into effect in a
few years from now. Provision of value-added services such as free membership
freezing, couple discounts, locker room facility, free showers, sauna, spa will
ultimately aid fitness brands to target a wider chunk of the customer segments
and increase the fitness services penetration rate in the country. Expansion
plans of many fitness centers will be put on hold, for a while as the Covid
situation hits the short-term and long-term business sustainability for gyms in
the Kingdom. In future, the Saudi Arabia Fitness Services Industry is expected
to grow at a CAGR of ~10.7% during the period 2019-2025.
Key Segments Covered:-
By
Market Structure
Organized
Unorganized
By
Revenue Stream
Membership
Personal
Training
Supplementary
Services
By
Regions
Riyadh
Jeddah
Dammam
Al
Khobar
Makkah
and Madinah
Others
By
Subscription
3
Months
6
Months
1
Year
Others
By
Gender
Male
Female
By
Age
Below
18 years
19
to 30 years
31
to 60 years
Above
60 years
By
Income Group
Below SAR 38,000
SAR 38,000 to SAR 94,000
SAR 94,000 to SAR 150,000
Above SAR 150,000
Key Target Audience:-
Fitness Service Providers
Fitness Service Equipment Manufacturers
Ministry of Sports
Industry Associations
Investors/VC’s
Time
Period Captured in the Report:-
Historical
Period: 2014-2019
Forecast
Period: 2019-2025
Fitness
Brands Covered:-
Fitness
Time
Body
Masters
NuYu
Golds
Gym
9
Round
Interval
Plus Crossfit
Fitness
First
Arena
MMA Fitness
The
Power Gym
Active
Time
Lava
Fitness
Spectrum
Wellness for Women
Kore
Glow
Fit
Studio
55
Pulse
Studio
Kinetico
World
Gym
Tytans
Fitness
Curves
Glamour
Fitness
Fit
Zone
Fitness
Maker
Muscles
Factory
Other
Players include G-Fit, B-Well Center, Fitness Inn, Areka, Iron Hill Crossfit,
Fitness World, Marom Club, Rio Gym and Wazen Gym
Key
Topics Covered in the Report:-
Benchmarking of Saudi Fitness Services Market
and Global Fitness Services Market
Business Model of Fitness Service Operators in
Saudi Arabia
Market Sizing Analysis of Fitness Services in Saudi
Arabia
Market Segmentation Analysis of Fitness
Services in Saudi Arabia
Emerging Trends and Developments in Saudi Arabia
Fitness Services Market
Issues and Challenges in Saudi Arabia Fitness Services
Market
Customer Decision Making Parameters
Pain Points of Customers
Competitive Landscape
Market Share of Unorganized Players in Fitness
Services Market in Saudi Arabia
Company Profiles of Major Players (Fitness
Time, Body Masters, NuYu, Fitness First, Glamour Fitness, NuYU, Gold’s Gym and
Others)
Covid Impact on Saudi Arabia Fitness Services
Market
Future Outlook of Saudi Arabia Fitness
Services Market
Analyst Recommendations for New Entrants and
Existing Players
B
Platform Choosing Criteria for Packaging manufacturers
Penetration
of Online Retail Products & their Packaging Implications
For More Information on the research report, refer to below
link:-
Related Reports By Ken Research:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
