Saudi Arabia Online B2B Grocery Market Overview:
The Online B2B Grocery Market in
Saudi Arabia has seen significant growth in last few years supported by
increased precautionary buying due to COVID which fueled the grocery market.
The entry of emergent players into the market is also fuelling the online B2B
grocery industry in KSA.
The availability of a large
selection of SKUs and online B2B grocery platforms in KSA is empowering
friendly neighbourhood shops by relieving them of the burdens of inventory and
cash flow. This makes retailing easy and stress-free for them. Also, the
adoption of online channels is very high among Bakalas, coupled with high
stickiness to the new channel. The digital retailers (Bakalas) are maturing,
and decision criteria is moving towards experiential factors and away from value
proposition factors.
The Online B2B
Grocery Market in Saudi Arabia is
segmented on the basis of total number of orders and the revenue with a CAGR of
~% over the period 2016-2021 with total Revenue generated ~% in USD Bn.
KSA Online
B2b Grocery Market Segmentation
Saudi Arabia Online Grocery
Market is at growing stage and has a high potential with growth opportunities
like digital transformation, and growing trend of online bulk ordering.
By Product
Category: Oil and dairy products are
dominating the market followed by beverages, staples and confectioneries in
2021.
By Mode of
Sales: Majority of the revenue is
generated through cash on delivery mode in 2021 while other mode of sales are
expected to grow in future.
By Point of
Sales: Majority of the revenue is
generated form Medium grocery stores and HoReCa as adoption rates of online B2B
grocery platforms are comparatively higher.
By GMV and
Number of Orders on the basis of Region: Riyadh and Jeddah are generating the highest GMVs
followed by Dammam, Mecca and Medina in 2021.
By Number of
Orders per Region: More than
50% of the orders are from Riyadh and Jeddah due to higher urbanization and
large number of small shops in 2021.
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Bakala
Retailer Customer Analysis:
Unorganized bakals are dominating
the overall retailers in Saudi Arabia with Riyadh and Jeddah has the highest
number of Bakals retailers followed by Dammam and Mecca.
Snapshot of
FMCG and Grocery Market
The KSA’s FMCG market is largely
concentrated in the three cities - Riyadh, Jeddah, and Dammam. Internet has
facilitated a convenient mode to increase a company’s reach
Saudi Arabia
FMCG Market Size
The FMCG market in Saudi Arabia
is fueled by due to the country's large population and rising purchasing power
of the workforce with largely concentrated in the three cities – Riyadh,
Jeddah, and Dammam in 2021.
Saudi Arabia
B2C Grocery Market Size
KSA grocery market combines both
offline and online B2C grocery market driven by a rising population, improving
education and changing shopping habits, with increased demand driven by
precautionary buying are some factors boosting the KSA Grocery market.
Saudi Arabia
Offline B2C Grocery Market Size
The offline grocery market in
Saudi Arabia is growing rapidly led by the Bakalas in the region and driven by
rising willingness to pay a premium.
Competition Landscape of Saudi Arabia online b2B
Grocery Market
The competition in Saudi Arabia
B2B grocery market was observed to be moderately concentrated. Sary acquires
majority of the market share in Saudi Arabia with other players includes DX
Buy, Fatura, retailo and Max Ab.
Companies in Saudi Arabia Online
B2B Grocery market are competing based on Order delivery volumes, Delivery
Time, Track and tracing, Network Coverage, Terms of credit target customers and
automated delivery technology
Saudi arabia
online b2B Grocery Market Future Outlook and Projections
The Online B2B Grocery Market is
expected to grow at a double digit ~% CAGR on the basis of Revenue and ~% on
the basis of number of orders. With the market at rebound stage, factors such
as digital economy, easy financing option from platforms and tech-enabled value
services by companies will drive the online B2B grocery market in the near
future.
Key Target
Audience
- B2B Grocery Platforms
- 3PL Logistics Companies
- Grocery Delivery companies
- Last Mile Logistics Companies
- Quick Commerce Companies
- Integrated Logistics Companies
- E-Commerce Marketplace Platform
- Retail Companies
- Logistics/Supply Chain Industry Associations
- Market research and Consulting firms
Key Topics
Covered in the Report
- Executive Summary
- Saudi Arabia Online B2B Grocery Market Future Outlook
- Saudi Arabia FMCG Market Overview
- Saudi Arabia Online B2B Grocery Market
- Saudi Arabia Offline B2C Grocery
- Saudi Arabia Online B2B Grocery Market Size
- Saudi Arabia Online B2B Grocery Market
Landscape
- Saudi Arabia Online B2B Grocery Market
Segmentation
- Saudi Arabia Online B2B Grocery Market End
User Analysis
- Saudi Arabia Online B2B Grocery Bakala Retailers
Analysis
- Competitive Landscape Saudi Arabia Online B2B
Grocery Market
- Future Market Size and Segmentations,
2021-2026F
- Covid-19 Impact Saudi Arabia Online B2B
Grocery Market
- Analyst Recommendations
- Case Studies
Related
Reports
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Ken
Research
Ankur
Gupta, Head Marketing & Communications