User Personalization is expected to be the key driving force behind growth in the Online Test Preparation industry, with companies investing across AI and ML technologies to personalize user experience for learners.
Vernacular language-based
courses are expected to gain more traction amongst test preparation companies
as learners from tier-2 and tier-3 based cities, having non-Hindi and
non-English Board-based education, increasingly go for online test preparation
programs.
Job-based categories of Test Preparation including
Government exams are expected to gain traction in light of the increasing
number of categories of government entrance exams stimulated by the expected
introduction of new jobs by the Central and State governments in the country.
Impact of COVID-19: The pandemic has played a key role in accentuating
the transition from offline coaching to online coaching for students
nation-wide and has allowed students to experience online platform-based
learning. The pandemic is expected to be the watershed moment for online
learning, with growth set to continue in the future.
Consolidation of Competition: The online test prep ecosystem has
been abuzz with acquisition activity with incumbent players looking to
consolidate competition through inorganic growth. A string of acquisitions by
BYJU’s and Unacademy signal the learning of the market towards consolidation of
users amongst a few major players.
Hybrid Learning Delivery: With COVID-119 clearly establishing
a need for online learning mechanisms in the test preparation industry, there
are now signals towards a collaborative rather than combative relation between
offline centres and online learning. Online test preparation companies have
been indicating that offline centre-based partnerships are a key part of their
future plans, suggesting that better learning and results can be achieved
through hybrid learning in the test preparation industry.
Analysts at Ken Research in their latest publication “India Test Preparation Outlook to 2025
By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of
Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting
and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate
Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep
(Banking & Insurance, Civil Services, SSC, Railways and Others)” observed that the test preparation industry in India is
expected to grow on the back of the
strong growth expected to be registered by the online test preparation segment.
There is expected to be an increase in paid user conversions among test
preparation platforms primarily driven by rising adoption among Tier-2 and
Tier-3 cities. New learning technologies specially combined education delivery
modes comprising of offline and online learning will also drive growth in the
space. Test Preparation industry revenues are expected to increase at a CAGR of
9.3% over 2020-2025, with the online segment expected to grow at a CAGR of
42.3% over the same period.
Type of Course
(Under-Graduate, Post-Graduate and Job-Based)
Type of Undergraduate
Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA
Foundation, SAT, Law and Other UG Entrances)
Type of Postgraduate
Test Prep (Commerce, Engineering, Management and Others)
Type of Job-Based Test
Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)
Test Preparation Companies Covered
BYJU’s
Unacademy
Testbook
Vedantu
Toppr
Gradeup
Oliveboard
Adda
247
Doubtnut
Aakash
Educational Services
Key
Target Audience:-
Offline
Test Preparation Companies
Online
Test Preparation Companies
Educational
Industry Associations
Ed-Tech
Companies
Ministry
of Education, India
Venture
Capital and Private Equity firms
Time
Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period: 2020-2025
Key Topics Covered in
the Report:-
Target
Addressable Audience for Test Preparation in India
Division
in the Test Preparation Market in India
Decision
Making Model for Learners: Test Prep Courses
Learner
Preference Trends
Segmental
Leaders of Test Prep in India
Test
Preparation Investment Landscape
Online
Test Prep M&A Landscape
Operating
Model Implementation across Indian Online Test Prep Ecosystem
Course
Monetization in Indian Online Test Prep Ecosystem
Revenue
Streams of Test Prep Players
Product
Combination for Online Test Prep Companies
Tech
Innovations by Online Test Prep Companies
Marketing
Model for Test Prep Players
Business
Landscape of Major Test Prep Players
Operating
and Financial Landscape of Major Test Prep Players
Category
Presence of Major Players
Challenges
Faced by Online Test Prep Players including Solutions
COVID
Impact on Demand of Test Prep Courses
Emerging
Test Prep Trends in the Future
Recommended
Market Penetration Strategies
Industry
Speak (Interviews with Strategic Leaders across the Industry)
For More Information on the research report, refer to below
link:-
Related Reports:-
Malaysia aims to become the hub for higher
education. The country has a target to enroll higher number of international
students in the next 5 years as compared to 2018. Malaysia’s Gross Enrolment
Ratio in 2017 in tertiary level education was of 41%, which is higher than most
of the Asian countries, and higher than the world average. Number of private
schools and universities are higher than number of government and
government-aided schools and universities, which indicates the government’s
motives to diversify and widen the education sector by permitting private
players to enter and run the industry. Malaysia is increasingly becoming a
globally preferred destination for higher education owing to its world-class
quality of education and reasonable cost of living.
The number of
enrollments in test preparation market in UAE has grown at a moderate rate
during the period 2013-2018. Courses such as IELTS, TOEFL and SAT have more
enrollments as the people in gulf countries prefer to move to foreign countries
such as UK and Europe than coming to India for continuing engineering and
medical studies. In 2018, the students enrolled in Scholastic Aptitude Test
were the highest.
The E-learning market in
Vietnam grew at a positive double digit CAGR between 2013 and 2018. There has
been an increase in the number of internet users over the years. The internet
penetration rate has increased by 8.0% from 2017 to 2019. In 2017, the internet
penetration rate of Vietnam was 53.0% which now accounts to 61.0% in the year
2019. The increase in the number of internet users in Vietnam indicates that
more people have access to internet, hence, making learning through internet
easier. With the emergence of ICT in Vietnam, the government took initiatives
to promote Internet of Things, big data, 4G LTE, 5G and artificial intelligence
in Vietnam. Along with the entry of 4G and 5G network, the total number of
smartphone users was witnessed to increase thereby, improving the scope for
E-learning within Vietnam.
