The report titled “South Africa Mattress Market Outlook To 2023 – By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape, and Others), By Type of Distribution Channel (Retail and Direct Sales), and Organized and Unorganized” provides a comprehensive analysis of the mattress industry within South Africa. The report covers various aspects including the South Africa mattress market introduction and value chain analysis, the market size by revenue as well as sales volume, overall mattress market segmentation by the size of a mattress, type of mattress, region, and type of distribution channel and by market structure. It also covers trade scenario, growth drivers, trends and developments, issues and challenges, porter five forces analysis, 4P’s analysis, the comparative landscape in the mattress market, the regulatory framework. The report concludes with market projections and analyst recommendations highlighting major opportunities and cautions for the South Africa Mattress Market.
South Africa Mattress Market Overview and Size
South Africa Mattress Market was observed to attain maturity with the majority of the mattress demand originating from home-users; and non-residential sector including hotels, hospitals, college hostels, and other institutional buildings in the country. The increasing presence of local and international mattress manufacturers has made it difficult for new players to enter the market. South Africa mattress industry revenue and sales volume were observed to grow during the review period. The hospitality sector has been affected by the prolonged drought situation which plagued three provinces of South Africa. Increase in the number of households and the increase in nuclear families have majorly driven the demand for mattresses in the country on the back of increasingly sleep health awareness by the people.
South Africa Mattress Market Segmentation
By Size of Mattresses (King Size and Super King Size, Queen Size, Double Size, and Single and Three Quarter), 2018
King size and super king size mattress segment were observed to dominate the South Africa mattress market during the year 2018 on the back of large physique and good height of the male population. The remaining market share was collectively captured by queen size, double size, and single and three quarter mattress segments in the year 2018.
By Type of Mattresses (spring, Foam and Latex and Others), 2018
Spring mattress was observed as the most popular type of the mattress and under the spring category, the pocket spring type was the most selling type in the country. The remaining market share was captured by foam and latex and another mattress segment in South Africa during 2018.
By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape, and Others), 2018
Gauteng, which is the most populous province within South Africa was observed to capture the highest market share in terms of sales volume during 2018. Gauteng was followed by Limpopo, Western Cape, Kwazulu Natal, Free State Eastern Cape, and other regions. Gauteng and Limpopo collectively accounted for approximately two-thirds of the entire market sales volume in the year 2018.
By Distribution Channel (Retail and Direct Sales), 2018
Retail sales channel accounted for the majority of the sales volume while direct sales channel had a limited share in the overall market in 2018. Retail sales are majorly directed towards home users whereas, direct sales are directed towards hospitals and hotels and other major institutions.
By Market Structure (Organized and Unorganized Sector), 2018
The organized market in South Africa represents the popular mattress manufacturers majorly operating in the urban areas of the country that distribute their products through a structured distribution channel. Organized market players are known for producing high-quality mattress by using spring, foam, premium foam combinations and other quality materials. Organized sector dominated in South Africa mattress market owing to the significant presence of both local and international players. The unorganized sector had limited penetration in the country’s mattress market during 2018.
Comparative Landscape in South Africa Mattress Market
Competition within South Africa mattress market was observed to be moderately concentrated along with the presence of major players such as Bravo Group, KAP Holdings Limited, Simmons, Cloud 9, Serta, Dynamic Holdings, Viva, Rest assured, Strand foam and other players. Bravo Group, Restonic and Simmons collectively held close to half of the market share in terms of sales volume during the year 2018. It was also observed that the majority of South African manufacturers are exporting finished products to neighboring African countries whereas; a number of luxury mattresses are imported into South Africa. Companies are competing on the basis of mattress price, benefit, and product quality, product logistics operations, manufacturing technology, manufacturing capabilities, product customization, and others.
South Africa Mattress Market Future Outlook and Projections
South Africa mattress market demand both in terms of revenue and sales volume is expected to increase at a limited CAGR. It will be majorly driven by an increase in consumer expenditure, an increase in the hotel rooms and the development of the hospitality sector. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality which is one of the major driving forces to create demand for premium mattresses in the country. Mattress manufacturers are further planning to increase their production budget in order to produce technologically advanced mattresses in comparison with traditional cotton filled mattresses in the country. Inclusion of online retailing as a part of the distribution channel is expected to set an opportunity for mattress companies to increase the number of customers and ensure a wider reach.
Key Segments Covered:-
Size of Mattresses
King Size and Super King Size
Queen Size
Double Size
Single and Three Quarter
Type of Mattresses
Spring
Pocket Spring
Bonell Spring
Offset Spring
Foam and Latex
Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)
Region
Gauteng
Limpopo
Western Cape
Kwazulu Natal
Free State
Eastern Cape
Others (Garden Route, Greater Kruger Region and Madikwe & the North)
Distribution Channel
Retail Sales
Direct Sales
Hotels, Resorts and Residential Sector
Hospitals
Market Structure
Organized Sector
Mass
Economy
Premium
Unorganized Sector
Key Target Audience
Mattress Raw Material Producers
Mattress Manufacturers, Importer and Trader
Investors
Distributors / Retailers / Stockiest
Mattress Specialist Retailers
Mattress Internet Retailers
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered in South Africa Mattress Market:-
Bravo Group
KAP Holdings Limited
Simmons
Cloud 9
Serta
Dynamic Holdings
Viva
Restassured
Strandfoam
Kooi, Quality
Support-a-Paedic
Truform Bedding
Sileobeds
Key Topics Covered in the Report:-
Executive Summary
Research Methodology
South Africa Mattress Market Introduction and Value Chain Analysis
South Africa Mattress Market Size, 2013-2018
South Africa Mattress Market Segmentation, 2018
Trade Scenario in South Africa Mattress Market (Import and Export), 2013-2018
Decision Making Process before purchasing Mattresses in South Africa
Trends and Developments in South Africa Mattress Market
Issues and Challenges in South Africa Mattress Market
Porter's Five Forces Analysis for South Africa Mattress Market
Regulatory Framework in South Africa Mattress Market
4 P’s Analysis in South Africa Mattress Market
Comparative Landscape in South Africa Mattress Market
South Africa Mattress Market Future Outlook and Projections, 2019-2023
Analyst Recommendations
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Ankur Gupta, Head Marketing & Communications
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+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
