The report titled “Thailand
Frozen Foods Market Outlook to 2022 – By Type of Frozen Foods (Frozen Seafood
and Meat, Frozen Ice-Cream and Desserts, Frozen Ready-to-Eat Meals and Frozen
Processed Fruits and Vegetables) and By Cities (Bangkok, Phuket, Pattaya,
Chiang Mai and Others)” focuses on overall market size for overall frozen foods in Thailand,
market segmentation by type of frozen foods (frozen seafood and meat, frozen
ice-cream and desserts, frozen ready-to-eat meals and frozen processed fruits
and vegetables) and by cities (Bangkok, Phuket, Pattaya, Chiang Mai and others).
Thailand frozen seafood and meat market size and segmentation by product type
(chilled or frozen chicken, frozen shrimp, frozen fish and frozen squid) and by
type of distribution channel (hypermarkets, independent small grocers,
supermarkets, convenience stores, forecourt retailers, other grocery retailers
and internet retailing); Thailand frozen ice-cream and desserts market size and
segmentation by type of impulse (single portion dairy ice-cream, single portion
water ice-cream and take home), by type of ice-cream (premium ice-cream and
standard ice-cream) and by type of distribution channel (convenience stores,
hypermarkets, supermarkets, forecourt retailers, independent small grocers and
other grocery retailers); Thailand frozen ready-to-eat meals market size and
market segmentation by type of distribution channel (convenience stores,
hypermarkets, supermarkets, other grocery retailers, forecourt retailers,
internet retailing and independent small grocers); and Thailand processed
fruits and vegetables market size, market segmentation by type of food
(shelf-stable and frozen fruits and vegetables) and type of distribution
channel (hypermarkets, supermarkets, independent small grocers and other
grocery retailers). The report also covers the overall competitive landscape; government
role and regulations, porter’s five forces model, trends and developments. The
report concludes with market projections for future for overall frozen foods
market, by segments described above and analyst recommendations highlighting
the major opportunities and cautions for overall Thailand frozen foods market.
Thailand Frozen
Foods Market Overview and Size
Thailand’s exposure to international food products (prepared
/ processed) has transformed a consumer’s lifestyle including their attitude
towards food and consumption patterns. The demand for food products in Thailand
was witnessed to shift to processed foods and packaged ready-to-eat meals,
which are majorly available in large supermarkets and convenience stores.
Thailand frozen foods market revenue generation slowed down after 2012 owing to
the country’s political turmoil and high oil prices, thereby reducing the
volume of production for frozen products, sales and margin levels for
producers, retailers as well as restaurants in Thailand. Easy convenience
offered by frozen products especially frozen ready meals, frozen seafood and
frozen fruits and vegetables owing to innovations in freezing technologies
helps to provide an extended shelf life. Some of the major players operating in
Thailand frozen seafood and meat market include Thai Union group, CP Foods PCL,
SK Foods PCL, Kuang Pei San Food Products PCL and Prantalay Marketing Ltd. Thai
companies were observed to add more food options to their menu’s continually,
thereby driving the demand for frozen foods in the country.
Thailand Frozen
Foods Market Segmentation
By Types of Frozen
Foods
The frozen seafood and meat segment dominated Thailand frozen
foods market in the year 2017 majorly due to the rising consumption of seafood
as well as meat in the country. The growing trend of using canned products
especially canned tuna, sardines and mackerel have also led to increase in
supply for frozen seafood in Thailand. Some of the leading brands for canned
seafood products include Sealect, Ayam, Three Lady Cooks and others. The frozen
seafood and meat segment was followed by frozen ice-cream and desserts, frozen
ready-to-eat meals and processed fruits and vegetables segments in Thailand.
By Cities
Bangkok region dominated the country’s frozen foods industry in
the year 2017. The demand for convenient packaged foods such as frozen seafood
and meat was witnessed to rise owing to increasing consumer preference for
pre-cooked products. In accordance with Slipakorn University’s research, the
number of petrol stations in Bangkok region selling frozen ready-to-eat meals
was increasing. It was followed by Phuket, Pattaya, Chiang Mai and other
regions such as Hat Yai, Chiang Rai, Khon Kaen and Hua Hin in Thailand frozen
foods market in the year 2017.
Thailand Frozen
Seafood and Meat Market
Thailand frozen seafood and meat market revenues were
observed to took a fall over the review period 2012-2017 owing to falling
farmed shrimp supplies in the country. The frozen chicken segment was witnessed
to dominate Thailand frozen seafood and meat market, followed by frozen
shrimps, frozen fish and frozen squid in the year 2017. Increasing number of
trading partners coupled with strong export demand for processed seafood and
meat dishes from major countries such as Japan, Australia, China, Korea, US,
EU, Middle East and other Southeast Asian countries are further anticipated to
drive the demand for frozen seafood and meat products over the forecast period
2017-2022E.
Thailand Frozen
Ice-Cream and Desserts Market
The frozen ice-cream and desserts market within Thailand
showcased limited growth potential by generating limited revenues in overall
Thailand frozen foods market in the year 2017. Along with the entry of foreign
giants in Thailand such as Blue Bell Creameries, General Mills, Mars, Nestle,
Lotte Confectionery and Unilever has led to increase in the production and well
as imports of frozen ice-cream products. Surging health consciousness among
Thai people coupled with growing demand for reduced fat, light, soft, no sugar
added, lactose-free, gluten free and organic ice-cream in the country will
further drive the market in near future.
Thailand Frozen
Ready-To-Eat Meals Market
Thai people who are accustomed to hectic lifestyles were
observed to purchase ready-to-eat meals more often especially in Bangkok and
other urban areas. Additionally, the convenience offered by packaged ready
meals has benefitted consumers in tackling their busy schedules. Frozen
vegetarian ready meal options are likely to boost the demand for Thailand
frozen foods market in near future.
Thailand Processed
Fruits and Vegetables Market
The processed fruits and vegetables market in Thailand is in
growing stage, thereby generating minimum revenues in overall Thailand frozen
foods market. The market is further segmented into shelf stable and frozen
fruits and vegetables where the shelf stable category established itself a
market leader in Thailand. Rising demand for diverse fruits with distinct
flavor especially Mangosteen, durians and longans are also expected to boost
the market revenues for processed fruits and vegetables in Thailand in near
future.
Comparative Landscape
in Thailand Frozen Foods Market
Thailand frozen seafood and meat market was witnessed to be
highly fragmented with manufacturing companies who process and export a wide
variety of seafood and meat products, including basic raw frozen products to
semi-processed and value added products whereas; the frozen ice-cream and
desserts segment in Thailand was observed to be highly concentrated with the
presence of major players such as Unilever Thai Trading Ltd, Nestle Thailand
Ltd and Glico Frozen (Thailand) Company Limited. On the other hand, Thailand
frozen ready-to-eat meals market was observed to be highly fragmented in the
year 2017 on account of several frozen packaged ready meal types including
frozen ready-to-eat seafood, chicken, other meats, processed fruits and
vegetables and other snacks such as crisps, bread crumbs and boxed food in
variety of menus. Lastly, Thailand processed fruits and vegetables market in
2017 was observed to be moderately concentrated with companies manufacturing
and distributing both shelf stable as well as frozen fruits and vegetables.
Majority of these companies are located in outer Bangkok, and also in the
production areas of Rayong, Chantaburi; Chiang Mai and Lampoon regions.
Thailand Frozen
Foods Market Future Outlook and Projections
Thailand frozen foods market will prepare itself to meet the
future demand expected from significant investment proposed in the country’s
food processing segment. Increasing consumption of food culture blends for
instance, Japanese sushi and frozen surimi products such as fish balls, crab
sticks, hanpen, kamaboko coupled with wide usage of Thai spices was witnessed
in the country. The surging trend is further expected to attract more foreign
tourists, thereby driving the demand for frozen surimi products in the future. Increasing
demand for processed and ready-to-eat options coupled with growing number of retail
outlets in the country are also expected to drive the demand for frozen meat,
poultry and seafood products over long term.
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