“Taiwan has a population of around 24 million
residents out of which 20.8 million users are internet users and 21 million are
active social media users during 2018. The country has an exceptionally high
internet penetration rate of 88% which gives a major impetus to the online
advertisement space.”
The changing consumer preferences
towards using mobile phones being used for shopping, financial transactions,
video surfing and other activities has made advertisers prefer mobile medium
for advertising than desktop. Rising number of internet users, introduction of international
brands and highly advanced digital infrastructure are some of the key factors
that are driving the growth of Taiwan online advertisement market. The
exponential increase in the social media usage has also contributed a lot in
the growth of the Taiwan online advertising spending, with approximately 21
million users accessing social media content through their mobile phones
frequently as of 2018.
Taiwan has an efficient internet
infrastructure with the internet speed being recorded at 20.79 Mbps which is 11th
fastest globally, even much faster than the US and most of its Southeast
compatriots. This has made the experience of using social media smoother, thereby
resulting in more number of people preferring internet over other mediums. The
major companies operating in this space are Growth Hackers, Gremlin Works,
Fimmick , Asia Pac and others.
Desktop advertising was observed to dominate
the market as compared to mobile advertising. However, over the review period 2013-2018, mobile
as a medium for advertising has grown at a CAGR of 41% whereas the desktop
preference as a medium for advertising has just grown at a CAGR of 6%. The
desktop has a better screen size and resolution and facilitates easier viewing
of the advertisements. The advertisements over a desktop were more impactful
and displayed the information more accurately due to its size advantage. Along
with the development of robust internet infrastructure owing to Taiwan
government’s initiatives and rapid increase in smart phone penetration in the
country, mobile advertising became an important tool in the marketing strategy
of many companies.
Analysts at Ken Research in their
latest publication “Taiwan
Online Advertisement Outlook To 2023 – By Medium (Desktop and Mobile), Type (Display,
Video, Search, Buzz / Content and Others), Further Segmentation by Medium
(Desktop and Mobile), By Sectors (FMCG, Healthcare, Entertainment & Media,
BFSI, E- Commerce and Others), and By Cost Model (CPC, CPM and CPA)” believe that rising E-commerce
sector, new advertising technologies, growth of start-ups and supportive
government policies are going to drive the Taiwan online market space in the
future. The market is expected to register a double digit positive CAGR of 17%
in terms of advertisement expenditure during the forecast period of 2018–2023E.
Keywords
Taiwan
Online Advertising Market
Taiwan
Digital Advertising Market
Taiwan
Online Advertisement Spending
Taiwan
Digital Advertisement Spending
Taiwan
Online Advertising Trends
Taiwan
Online Advertising Challenges
Taiwan
Online Advertising Issues
Taiwan
Online Advertising Consumer Profile
Taiwan
Digital Consumer Landscape
Taiwan
Online Advertising by Medium
Taiwan
Online Advertising by Types
Taiwan
Online Advertising by Various Sectors
Taiwan
Online Advertising by Pricing Models
Competitive
Landscape Taiwan Digital Advertising Market
Emerging
Future Trends Taiwan Online Advertising Market
Taiwan
Digital Advertising Market Outlook
Competition
Scenario Taiwan Online Advertising Market
Taiwan
Online Advertising Market Future Projection
Taiwan
Online Advertising SWOT Analysis
Taiwan
Online Advertising Regulatory Scenario
Taiwan
Online Advertising Major Platforms
Taiwan
Digital Advertising Value Chain Analysis
Growth
Drivers Taiwan Online Advertising Market
Carbon
Interactive Taiwan Revenue
Media
One Taiwan Revenue
Happy
Marketer Taiwan Ad Agency
Hashmeta
Pte Ltd. Taiwan Ad Agency
Google
Taiwan
Facebook
Taiwan
Major
Taiwan Advertising Agencies Revenue
Facebook
Online Advertising Revenue Taiwan
Google
Online Advertising Revenue Taiwan
Taiwan
Digital ads Ad Agency Taiwan Online ads
Gremlin
works Taiwan Ad
Agency
Growth
Hackers Taiwan Ad
Agency
Key Segments
Covered
By Type (On the
Basis of Ad Spent)
Digital Advertising Market
Traditional Advertising Market
By Medium (On
the Basis of Ad Spent)
Desktop Advertising
Mobile Advertising
By Type (On the
Basis of Ad Spent)
Display Advertising
Video Advertising
Search Advertising
Buzz / Content Advertising
Other Advertising (Mail Advertising, MMS and SMS)
By Type On the
basis Of Platforms (On the Basis of Ad Spent)
Social Media Advertising
Facebook
Instagram
Others
Video Advertising
YouTube
Others
Search Advertising
Google
Yahoo
Others
Further
Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent),
2013-2018
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Buzz / Content Advertising
Mobile
Desktop
Other Advertising (Mail Advertising, MMS and SMS)
Mobile
Desktop
By Sectors (On
the Basis of Ad Spent)
FMCG
Healthcare
Entertainment & Media
Finance and Financial insurance
E-Commerce
Others (Retail, Fashion, Tele-Communications, Government,
Real Estate, Government/NGO and Others)
By Cost model
(On the Basis of Ad Spent)
CPM
CPC
CPA
Key Target
Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Time Period
Captured in the Report:
Historical
Period – 2013-2018
Forecast Period
– 2019-2023
Companies
Covered in Taiwan Online Advertisement Market:
Major Ad
Agencies
Growth Hackers
Gremlin Works
Fimmick
Asia Pac
J Walter Thompson
iProspect- Taiwan
Others (Dentsu Network, Web Gene, Lion& Lion Co.)
Major Online
Platforms
Google and YouTube
Facebook
Instagram
Yahoo
Line
Key Topics Covered in the Report
Executive
Summary
Research
Methodology
Taiwan Online
Advertising Market Introduction
Stakeholders in
Taiwan Online Advertisement Market
Value Chain
Analysis in Taiwan Online Advertising Market
Taiwan Online
Advertising Market Size, 2013-2018
Taiwan Online
Advertising Market Segmentation, 2013-2018
SWOT Analysis
of Taiwan Online Advertising Market
Trends and
Developments in Taiwan Online Advertising Market
Issues and
Challenges in Taiwan Online Advertising Market
Regulatory
Framework in Taiwan Online Advertising Market
Customer
Profiling in Taiwan Online Advertisement Market
Case Studies
Covered in Taiwan Online Advertisement Market
Comparative
Landscape in Taiwan Online Advertisement Market
Taiwan Online
Advertising Market Future Outlook and Projections, 2019-2023
Analyst
Recommendations in Taiwan
Online Advertisement Market
For more
information on the research report, refer to below link:
Related reports
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
